In their stable of brands and components they have pretty much everything covered which is great.
Deck sizes, wb, construction (price point, maple, VX inlay, Everslick), shaped = check. Wheel sizes, shapes and duros, cored, cruizer = check. Truck sizes, heights, raws, colours, prices, Ti, hollow, forged, lower kingpin etc = check. I think they have like 9 different bearings covering price to tech.
Sure the collabs might be kooky but they obviously sell. I don't like all the Krux colours etc but they get riders paid and obviously sell too.
Put together a Creature with Indy's, OJ Elite and Indy GP-B, black MOB etc and I'm pretty sure 80% of people would be happy.