I don't hate on Andy Schrock for the same reason I don't hate on The Big Bang Theory, plain cream cheese bagels, or tap water that contains traces of lead that are considered safe for human consumption. People like him have always existed, and they'll continue to exist.
I think we all expect skateboarding to be some eclectic celebration of the individual, but for the most part there have always been companies who've marketed to groups of lowest common denominators. As much as we like to think otherwise, skating attracts more of the dull and uninspired than we'd like to admit; it's just more apparent during points of high popularity, and even more so with cross-sharing platforms on the internet. Sure they'll usually exist independently of some cool guy nonsense, but someone had to capitalize on the Nowhere, USA mega church going crowd.
Me? I'm edgy as fuck. I'm still holding out for Taliban Skateboards or Juche Theory Skate Shop.