Y'all guys are disappointing me, its wack...but not the worst shit i've seen in my life like the pals in this thread and others have been suggesting. I am down with skater owned beer though, its an upgrade from the sports drinks and soda bullshit.
But pros need to realize that its okay to have fun and be absurd when blatantly slanging stuff. Take notes from Keelan Dadd, that nigga was talking about product design while being cloaked in a giant bandanna.