They've seemed to have been in a hurry to put out the brand first and think about the vision later. imo that's a pretty shitty way to start a company, and at the moment it just seems like the only reason he wanted to do his own thing is to make more money. There doesn't seem to be anything unique about this company and I can't see why anyone would feel a need to get out of girl, to have artistic freedom to do shitty parody graphics and mom-friendly skatemental graphics. But hopefully they're gonna evolve into something sick soon, if they won't go under before that.
I don't really understand why B.A didn't just stay with girl for a little longer while fully figuring out what the brand's gonna be about.
Also they need to start supporting more people, if P-rod, Nyjah and Chris Cole decided to start a company and just share the profits with each other, people would think it's whack and greedy.