Reynolds recently talked about it in an interview and he was absolutely right: back in the day, a lot of us (myself included) hated the mega brands infiltrating skateboarding, but kids today don’t give a fuck. When I first started skating, I was told it’s better for skateboarding to support skater-owned brands, so I did. It just made sense. This new beautiful thing I discovered was mine, and I wanted to “protect” it.
I’m not going to sit here and debate right and wrong, people can buy whatever the fuck they want. But I’m genuinely curious and would love if someone could enlighten me: what changed? Why on earth was my generation so quick to reject outsider brands, but dudes today simply don’t care?