Is the 30+ crowd really buying all these reissues. Cowtown is one of my locals and they claim that generally these types of shoes do not sell well and most consumers that weren't around for those eras just don't care even if they've seen the videos.
my opinion? they're buying the reissues more than they were buying any other of those godawful shoes soletech/dc was putting out. cowtown is in AZ, no? who's gonna wanna wear a heavy ass brick in those temps. they're pricey too, so the amount of people who wanna buy them are pretty limited. generally, when they're overdone, they don't sell. a hundred colorways of the same shoe? won't sell. well-done and limited releases? they're actually doing alright. especially with those kids who want to be as 1/1 to the 90s/00s as possible. some guys I know are really interested in old DC, eS and etnies. just like the feeling they get from those shoes, feel they last a lot longer because they're so thick.