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Because they pay more, make better shoes and better video clips than your friends sinking ship.
Your also 39 by this stage.
Nike and any other sporting goods company knows the only way to get pros is to buy them. That's all they have, money. Not a single drop of love, passion, or interest in skateboarding in and of itself. Money.
boof nailed it. When you start to love money more than skateboarding you're fucked.
So nike was cofunded by Bill Bowerman .
https://en.wikipedia.org/wiki/Bill_Bowermanover his career, he trained 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 22 NCAA champions and 16 sub-4 minute milers. During his 24 years as coach at the University of Oregon, the Ducks track and field team had a winning season every season but one, attained 4 NCAA titles, and finished in the top 10 in the nation 16 times.
No passion ?
If there was no money in skateboarding , we would have very few pros . I made a thread about Nike and Adidas in skateboarding before , I not many people there were trashing Nike / Adidas . Seems people only trash them when you can make quick harsh comments . Most people seemed to agree that the skateboading industry is fucking itself over by making inferior products and such
So many skater have a weird image of skating . Skating is a life style , skating is a art , we are better them
MMA is a art no ? Marial arts is a art form , its deff a life style since all you do is train . Ice hockey is a art , Ice hockey is a life style .
Basketball is a art , you seen stephen curry shooting 3s ?
Every skate company is buying pros . with flowing products , giving people pro models , giving them a paycheck . Skaters skate the product they are given , wear the shirts and hats with sponsors name