I tried out a sheet on my last deck and really liked it. Like everyone else, I didn't notice any "magic," BUT as far as griptape is concerned, it is a very good product. As far as being unique, the holograms made me laugh a bit, but the 70/80 grit combination was really effective. It seemed like a good balance between standard jessup and shoe destroying mob, black magic, etc. As a plus the stuff cuts like butter and I didn't have any edges peeling up even after 3 or 4 weeks.
As far as the "thinking positive" aspect of the grip tape, all this positive energy effecting the grip thing might be a stretch, but looking down at the Paradox logo and the story behind it and imagining Ari talking about ancient Chinese zen shit on SLAP would always make me laugh at the absurdity of all this. So I guess in some weird way the grip made me more positive when I was skating it.
Lastly, I don't understand all this hate. I'd like to think this powerbalance, magic technology is sort of a joke. But even if it the makers actually believe in all that, the bottom line is that this is a small up-and-coming company that's making a product that's superior to the competitors at the same price. What's not to like?
I know its just grip tape, and I was skeptical before I tried it, but Paradox is definitely an improvement from Mob and Jessup.