more or less what gopro tried to do with the action sports realm
Can't really get into specifics but the company I work for looked at GoPro as an example of what not to do as a brand and the insights we're interesting. It's not that they have shit products or they're too niche... it's the fact they promised to become a media company, amongst many other things, unrelated to the hardware they sell and didn't/couldn't follow through. They promised investors 'ABCDEFGHIJKLM' and only delivered on 'F'. If they either kept their word or made sure to tell investors they were sticking strictly to hardware, I think our perception of how fucked/ worthless they are would be completely different.
If you're going to make a camera for skateboarding, make sure that's all you're going to do. Also, do it 17 years ago when it was still an original idea, you absolute leech.
Topic: make skate camera company (Read 1684 times)