Yo, Grim, I said this before, but I'll say it again.
I'm strongly in favour of you setting up a Paypal account for donations to raise money for an ad.
Everyone should donate just to have one ad for this site put out in a magazine. At least just see who has the balls to let it get printed.
SBC in Canada let Mike Hastie say, "West 49 was the worst thing for skateboarding in Canada", with the mag freely knowing they'd lose the sponsors (which eventually happened), but couldn't give a shit. They just got Power Shoes or something to fill in that page.