I'd have Zero above Toy, by a distance too, but both miles ahead of Flip as 'legacy brands'. Zero at least taps (heavily) into it's heritage, and has had an abundance of ex-riders leave for modern companies, showing that Jamie has always been decent at 'recruiting', and always had his ear to the ground. Toy Machine almost did next to nothing from 2010-2019, and as a result just fell wayward, gone from being a weirdo-outsider brand to a bubblegum brand with Sinclairs DNA all over it. Flip? They have the lights on, but nobodies home.