you guys still don't get it. i'll give you a real world situation: skaters get organized (to build a skatepark), get funds from the municipality (not enough), they reach out to shops/distributers and get shit.
then these same shops/distributers happly organize events at the said skatepark, because their investment will be minimal. and skaters have go with it, because they're just happy to get anything.
also - the economy might have gone to shit, but i've yet to see a skateshop close - on the contrary, there are more popping up. also, publicly-verifiable financial information give you exact figures of their profits - a staggering amount.