The press release on the Street Plant website about Svitak is fucking hilarious. Who does he think his market is, or what kind of brand does he think he has that he needs such an official press release with industry jargon much less any type of formal press release at all?
"INFORMATION RELEASE 002
Contact Person: Mike Vallely
Re: KRISTIAN SVITAK
Street Plant Battalion / Ground Assault Division Skater
Kristian Svitak is the newest member of the Street Plant Battalion Skateboard Team, although he is no stranger to the sport itself. His name continues to be passed around the skateboard grapevine as being one of the most dedicated skaters anywhere.
Mike Vallely, president of the Long Beach based Street Plant skateboard company says of the not-so-young skater, “Simply put, Kristian is one of the most passionate skaters around. He seems to have stayed true to his own personal style of skating and maintained his own personal approach. He is simply one of my all-time favorite skateboarders!”
Vallely recently returned from San Diego where he had dinner with Svitak and agreed to put him on the team. Emily Vallely, vice-president of Street Plant says, “Kristian is like my big brother. I remember touring through France and Switzerland with him in 2000 and us getting car sick together.”
The Street Plant skateboard company will be releasing a new signature model Svitak skateboard, resplendent with his busted-ass-grill staring into the future of skateboarding. With T-shirts and stickers and skateboards all helping to spread Svitak’s name through the land, it would seem that he is about to become a household word."
Off 1031 and on Street Plant and soon he will become a household word? The wording of that doesn't even make sense.
It's crazy that Vallely probably actually believes all his own bullshit. "This brand is gonna be different this time. This is what I've always wanted. Everything else was just a detour on the road to getting me to this point."