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Gino is literally the only reason SB exists. He completely legitimized Nike in skating.
I'm pretty sure people still hated Nikes until the SB Bruins and Blazer lows came out.
There og team in the second incarnation (first era was Bam in the 90s) collectively did it. Gino, Barley, BA, Supa, Mulder, who else? The Team Editions that came out were pretty sick. Nike was pretty sick, they had great clips, had that Minor Threat rip off tour/video thing. I think it was pretty split between people who were down for them doing it "right" and people who probably knew better, they were like native americans seeing tall ships on the horizon. However, Nike definitely hurt smaller shops back then because they'd contract them to buy more shoes than they could sell.
Someone correct some of this, I'm rusty.
What's weird and sad(!) is how the skate industry mirrored American politics in a way. We let the major shoe companies come in (Trump) and it totally shifted the landscape. No shoe sponsors mean more than board sponsors, and pros are getting paid less and less. I'm sure this could be expanded on more but I'm gonna move on with my day.