If Cole is starting a clothing company, I'd imagine it would have to be under Quik. All these mega-brands want to keep it all under their umbrella.
DC has been into jock bullshit since day 1.
Ken Block is one of the founders, and is basically the ultimate mook at this point.
http://auto.dcshoes.com/team/ken-block/And... that Nick kid catches his flip tricks in a cool and unique way. Sorry, but DC makes my blood boil.