Gary Rogers mentioned Leticia and Sky Brown being on some website for a company called Monarch Project (another shitty company name IMO). I just did a quick bit of Googling and found that the brand is registered as being owned by Highline Industries Corporation, which seems to owned by Bravo Sports. According to Bravo's website, "Highline Industries is a manufacturer of higher-end Skateboards and Helmets." Highline seems to own Sector9, Protec, Nutcase Helmets and Sixsixone Protection (whoever the fuck they are).
The trademark for Monarch Project covers "skateboards; skateboard decks; skateboard wheels; skateboard trucks; ball bearings for skateboards; skateboard grip tape; skateboard bags; skateboarding gloves; protective padding for skateboarding; athletic protective knee pads for skateboarding; athletic protective elbow pads for skateboarding; athletic protective arm pads for skateboarding; athletic protective wrist pads for skateboarding."
Kinda weird that this new brand is under Highline when Bravo also owns Dwindle. I guess the guys over at Dwindle didn't want any part of this so its with the helmets and longboards.
Do you Pals think this is being set up to cash-in on the Olympics?