“I saw some research on avoidance of news and one of the key things was: ‘I feel I can’t do anything about it’. And it’s that powerlessness that drives skaters to seek a bit of solace in formats like an Ishod part.
It’s very consistent. You turn it on and there’s that sort of nectar; you know, you’re not going to have a nasty shock. It’s always going to be comforting, consistent, upbeat, optimistic.
That combination of comfort and the occasional surprise, and you just sitting back and experiencing it passively, that’s an experience that skaters want to have.”