Thrasher sold out big time and shit is clear as fucking day and everyone keeps consuming their content and apparel without even thinking things through. They're in bed with the biggest corporations still pushing their reckless hellride bullshit which is a complete 180* from the corporate culture that sponsors them.
The master plan is to brainwash all the skaters with the potential for big corporate money but the skaters are just chasing the carrot on the stick, while living the hellride lifestyle. Those skaters will fall off, get arrested, or worse while Thrasher makes a shit load of money and owns all the content. When all is said and done the last skaters standing will be programmed robot jocks doing whatever the puppet masters tell them.