This reel is cute and all
but the hypocrisy is off the charts considering they close accounts for no reason (Converse did it without any explanation and despite the fact we're playing our role as a core shop and pay the bills)
They only want shops that move huge quantities and don't adapt minimum quantities to small shops.
If they really care as a company, the "support your local skateshop" motto should not be based on your shop size or having only Nikes on the wall.
only for the happy few
a big sneakers shop is currently faking a new skateshop to get the SB account
is it really supporting skater owned shops when you give SBs to such a shop ?
Speaking of supporting shops, just know that
Converse and Nike were the only brands that REFUSED to reschedule debt during lockdown
please Nike, shut up on skateshop day
PS: not even envious of being a slave to corporate bullshit and managing raffles for morons who don't skate
This testimony is compelling. The skateshop matters a lot to me, I think it's a really special part of skateboarding and it sucks seeing shops suffer from policies held by companies preaching "support the shop." Nike/cons not adapting to smaller shops with order sizes does render the message of this video blatantly hypocritical, but how do other big companies do it? I have a feeling if someone like Vans can adapt orders for smaller shops, Nike/cons, adidas, and others could too. I have no idea if they actually do this, I don't run a shop and I never worked in one. I know this message is a marketing tool for everyone, but do other big corpos try to back it up any more than SB does? Or are we just singling them out again?
Personally, I haven't seen small shops affected adversely in my state... even newer, smaller shops here have SB accounts and seemed to have brought in lots of new customers with the dunk hype this past year.
All that aside, the slave labor/worker's rights issue is an entirely separate can of worms than the skateshop relationship and like it's been said, no major shoe company of any kind has kept their hands clean in this regard.