Back in 97 when I heard a Zero video was coming out (Thrill Of It All of course), this was before the internet as we know it and definitely before ordering things from company websites. I just called up Tum Yeto to ask when it was coming out. They told me in a couple weeks so I called a couple weeks later and they had just gotten it in. I asked if I could order it and they said yes so I placed an order for it on the phone right there and it shipped and arrived to me in Canada before any of the shops even got it.
That day I went to our summer skatepark that the city ran in a hockey arena and told everyone I got the Zero video before it hit the stores. Damn I was the most popular dude that day. Everyone wanted to come over and watch it after.
When Ellington slams on that kinked rails one of the dudes who came over to watch it said "How bad could that possibly hurt? It's fucking grass."