It feels like a half baked copout, without very much thought put into it. Truth be told it's hard to take this seriously. They make a grandiose exit from Workshop, to (re)launch Fucking Awesome? Seems silly - almost to the point of laughable - and Dill just reaching for something because he showed the world his ass without much of a plan.
I wish Dill and Co success but there's too many other skater owned brands putting a lot of hard work into their companies that I'm choosing to give my money to and support long before these guys. Maybe Svengali Strobeck, with his affinity for bad advice, Polaroid and VX, can help Dill guide this company to unimaginable levels of success.