Yo fellas......
Yes.. i read the board quite a bit... i have debated registering from time to time... but never pulled the trigger. But here i am. bout to stick up for the Berrics.
You guys have to realize that when the Berrics first started it was extremely exclusive to folks that either lived close.. or other pros that had helped pay for the obstacles. It reminded me of the old World park. When i was lucky enough to get an invite... (the first park set up years ago)... i couldn't even skate.. i was embarrassed.... rollin in and seeing Guy, Koston, Ave, Bieble, TK, and a few others. Koston was learning switch back nose blunts down the old rail.. and Guy was doing impossible lip slides and back 270 lips down the same rail. Fuckin SICK!!
When i seen the Berrics go live on the web.. i was so pumped. So pumped... that i went out there to film some stuff. While i was there.. i got to watch PJ film some Battle Camander stuff... I watched Cole film his in a couple days lol... I watched Apples film a Bangin in 1 day!! Needless to say.. im a huge fan. After i had spent some decent time there... i got to follow some of the daily "regiment". I saw that Team after team was showing up... I saw 25 pro's skating all at once.. I saw kids who win the online contest skating and filming.... I saw some of the neighborhood "local" kids skating... I saw some serious ill shit happening.
Now im not going to lie... Pro decks are dying. Skate companies are hurtin something crazy. There are so many "newish" elements that have caused it.. but that is the way it is right now. It is HIGHLY possible that skate companies could drop having Pro boards some day. It may get to the point were the skater just rides for a company.. and just represents the "brand" rather than representing his board. Almost like riding for a distribution instead of a board company. To me... thats fucked. But skate shops aren't selling as many "pro boards" as they used too... some of the bigger "mall" type stores have backed down from pro boards.. a lot has to do with shop boards.. blank boards.. just cheaper ways to buy and sell them shits. I can't hate on that.... but companies have to find a way to stay in business or Pro skaters will no longer exist except in some shitty contest circuit.
With the lack of "Plaza" skating... its going to be hard to find another Mike Carroll, Henry Sanchez, Javante Turner, Rick Oyola, Matt Reason, Stevie Williams, Kareem Campbell, Popalardo, Ave, Welsh, ect. There are so many skaters that are hella good right now... that there is no where for them to "showcase" their steez. Everything right now is based on "tricks"... that isnt going to last. It gets boring. No more Kelch's or Clydes... Sheffs...ect. No personality. So... seeing all these dudes in one place skating together seems to be bringing back that feeling of "friendship" and the real reason people skated. Pushing and feeding off each other.
So the Berrics is extremely good for skating in my opinion. It gets me hyped to see footage... it gets me hyped to see some new kid "showcasing" his shit on the same shit Pro's have laid it down on. It reminds me of a plaza... i know its not.. but it reminds me of it.
As far as the mail order goes... Fuck yeah its good!! A place for my guys to have there shit for sale with out the wackness. All pro shit... all real skate shit... exclusive colab shit... its like FTC back in the late 90's. FTC had mail order.. but they didn't have a park to pay for... they just had the city streets. We don't have those so much these days. With the caliber skatings at... if dudes went and filmed some cool downtown skating shit with a back pack on.... they would get clowned. Especially that kids don't give two shits about style and flavor right now(yeah... im bitter bout that).
Anyway.. Steve and Eric have a lot on their plate... the warehouse costs a ton of money. I have to back them on what they are doing. Every single pro who skates there has to back what they are doing. How can you hate on that..... companies need something like this. Skate shops can use something like this. To run an ad in a magazine is regular. I think its 2,000 for 1 page per month! Or something like that. MAYBE there is 100.000 magazines sold. (i heard that number just recently... i could be way off though)... Berrics gets 6 million hits a month. 6 MILLION. That is some serious heat. But understand how much it costs to run a web site that has that much band width. Its all expensive. For advertising to come for shops as cheap as Berrics offered it... is pretty crazy. And good for the shops.. my guys are doing it.. so if they think its good... i have to back them too.
Lastly... its not like these dudes are millionaires. Neither has a show... neither are "mega" contest winners. Pro's don't get "retirement" money unless they caught percentage deals when the company they skate for gets bought. Even though the Berrics is dumb popular right now... its not like the park caught millions of up front dollars. It takes a long time to grow that shit. A long time. After TAXES and payroll... there isn't much left. Maybe... hopefully.. in the future... the Berrics will make a bunch of good dough... and the shops that they support... and the shops that support them will grow together.. and eventually skateboarding will grow and make good cash like it did in the late 90's early 2000's. Then there can be a whole new influx of skaters who can make a living doing what they love.
The skateboard business is dying..... The illest companies are barely holding on... pro's are getting pay cuts and flat out clipped across the board. Shits wack. Berrics is helping to keep that shit alive.
So.... with that.... i am now a registered member. lol.
Kalis.