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Don't forget he'll have and instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.
People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.
How will he have an instant demographic buying in? The random people that know about him from MTV don't give a shit whether Burton or Dyrdek owns AWS/DNA.
You answered you own question homeslice....Ask MTV, who obviously sees a need to give him one show after another. They don't do that for just anybody- it's simple business sense. Does Pauly Shore have a show?? No. He's not relevant (I miss him though). Dyrdek has viewers, fans, good ratings, Rob & Big and basically Fantasy Factory in syndication....a following...my point wasn't that they'd give a shit about skateboarding, my point is they see a face, they see his gear, and they buy more.
I mean who the hell buys Young & Restless gear? Nobody at my local park, and nobody I've seen on a board around Philly. The fact that 'DramaBeats' 'designs' the gear, and has an office in the Fantasy Factory is all kids need to see.
The 'core' scene may dislike DC but they sell a lot of gear...Are they still a 'Skate Company'? Why would they need to re-brand the skate section? If they weren't sponsoring Street League (Dyrdek on TV in front of Millions of impressionable youths again...but on another network), and Battle of the Berrics, would their sales be as strong as they are?
I'm almost 28 and the marketing/advertising doesn't phase me as much now, in fact it pisses me off that it's so tactless and over the top in some ways- but you gotta pay bills. Make BIG Moves, while others talk about them on message boards.
I didn't say I fully backed the motives, just said the plan was wise.
Edit: it should be noted that in a few of his MTV shows there are a shit-ton of AWS boards allllllll over the place. You think he asked an interior designer what would look best? Think about it next time you flip through the channels. Son is a business, man.