Diamond is probably one of the worst brands in skateboarding.
Supreme I can get behind because they actually do interesting shit.
Fucking awesome blows. I can go down to my local market and grab a t shirt with a design on it that some asshole stole from the internet. Kids are just gonna buy it cause wannabe Gonz Dill chose those pictures from the internet.
This is from an old interview with Jason about Fucking Awesome
Where do you usually get all your photos?"I find it all myself? no Google, no internet? not one item I have ever made is with a photo off the internet? not a fucking one? that?s the only way I can live with FA being out there? I have to find the shit with my eyes and hands, physically seek out material? If I like it I keep it? it?s on paper in its original form before I make something out of it? I have found things that I have used in abandoned houses in Australia? I find things all over the map? but yea man? no internet images at all? I love Fuck This Life by the way."
Supreme is really hit or miss, the more recent hot topic-esque Misfits collab was pretty gross and I am a Misfits fan. One of the main things I like about Supreme is their exclusivity, unlike Diamond where you can buy that shit at every mall store.