i'm all about whole foods, we actually planned our move to austin around living close to a whole foods because it's that essential to how we eat, plus it's just a more relaxing place to shop with all the fadded hippy's working there.
i always go with the store brand but i didn't before i shopped at whole foods
the most frequent meal i do is portien, salad and bread. basically i grab one protien for me and my wife (salmon, quail, pork chops, etc...) and put some season salt (paprika, seasalt, thyme, black pepper, garlic) with olive oil and then broil the protien in the oven (or grill down by pool if weather is nice). i get freshed baked bread each day and throw that in the oven when the meats almost done and then i grab a salad off the salad bar and toss that ho right when eveythings done. doesn't make a big mess, is pretty healthy and me and the wifey both love it. always served with wine.
we probably eat out max 1-2 times a week (usually ethnic, indian, korean, thai, etc...) and i cook all the rest of our meals so we can eat healthy. i make breakfast and lunches for the week over the weekend and do breakfast tacos wrapped in foil which are awesome because you can just throw one in the mircowave and then have a nice hot breakfast for the ride to work ready in a minute. lunches vary. this week was tuna salad with capers, celery, dill and lemon done both as sandwiches with fresh baked bread and also on the side with whole wheat crackers (actually eating my 10am portion as i type this, yummie).
we could probably spend less and eat out every meal if we weren't concerned about health and didn't drink wine with every meal. but i budget for 400 a week for groceries, which i know is kind of high, but it's way less than we were spending before when we'd eat out 5-6 nights a week and we are eating better, healthier food and drinking better wine. if times get hard, we could definitely cut back more but it's the one thing each day we both have to look forward too is getting home to a relaxing meal with some wine and fresh bread.