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Skateboarding => USELESS WOODEN TOY BANTER => Topic started by: Shtonk on October 06, 2023, 03:34:19 AM
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Evan with some dark tidings for the industry in this interview. I'm wondering, is he correct in saying that "nobody's buying anything" or is nobody buying UMA because, well...
https://www.thrashermagazine.com/articles/getting-weird-with-evan-smith/
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Not sure what he means exactly. You'd assume customers are buying skateboard hardgoods in general but as everybody's been saying for the last 14 years how much money can you make when there's a zillion little companies.
In a recent madars interview he talks about how a lot of companies are making major cutbacks, not adding any one new to teams and element isn't doing tours or ads anymore so it could be "nobodys buying anything" as in the big companies aren't paying for anything anymore. If you want to go on tour and make a video you(as in pros) have to do it yourself
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I'm not buying it.
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so many people i know in construction are out of work right now and that's the canary in the coal mine.
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If you want to go on tour and make a video you(as in pros) have to do it yourself
hmmmm…. thank u for clarifying *stuffs zip ties back in glovebox* *slowly reverses out of kb’s driveway*
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
I love Evan Smith but I have to agree with you
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To each their own but I feel like Uma (through their edits) is not wacky enough to be a wacky company and not serious enough to be a serious company. They're just kinda....there.
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To each their own but I feel like Uma (through their edits) is not wacky enough to be a wacky company and not serious enough to be a serious company. They're just kinda....there.
they’re not there, there is there!
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It’s funny just thinking about a sober Evan worrying about a consumer spending slowdown.
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It’s funny just thinking about a sober Evan worrying about a consumer spending slowdown.
Quite the character arc
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so many people i know in construction are out of work right now and that's the canary in the coal mine.
Commercial real estate is hanging by a thread and an estimated $1.4t in non-recourse loans will come due before the end of 2025.
And yeah, the market is absolutely saturated. It seems like a lot of Covid-era product has finally been cleared out of retailers, but that means it's sitting in skaters' closets waiting to be used.
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so many people i know in construction are out of work right now and that's the canary in the coal mine.
Commercial real estate is hanging by a thread and an estimated $1.4t in non-recourse loans will come due before the end of 2015.
2025?
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so many people i know in construction are out of work right now and that's the canary in the coal mine.
Commercial real estate is hanging by a thread and an estimated $1.4t in non-recourse loans will come due before the end of 2015.
2025?
Yes. It's still early.
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Maybe the “I’m getting back into skateboarding after 20 years “ trend is over
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
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To each their own but I feel like Uma (through their edits) is not wacky enough to be a wacky company and not serious enough to be a serious company. They're just kinda....there.
Yeah, also if I wasn't on slap I wouldn't even know it's a board company. Name kinda sucks
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so many people i know in construction are out of work right now and that's the canary in the coal mine.
Commercial real estate is hanging by a thread and an estimated $1.4t in non-recourse loans will come due before the end of 2015.
2025?
Yes. It's still early.
Wasn’t sure what year you ment to type, no doubt on the commercial real estate.
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Whole economy is in a slow period, not unexpected after the boom we had after Covid. Interest rates are through the roof in an attempt to stop inflation and now people don't want to buy.
Not gonna pretend to be an economic expert but I sell commercial vehicles and the past two years we did gangbusters. Selling everything that wasn't tied down, 3% interest and automatic approval for anyone over a 650 credit score. Now they want 700+ credit and you're lucky to get 7% interest... if you're below 700 you're lucky to get 13% and will probably be closer to 20%.
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Also, brands panicked and overproduced during covid which lead to shops over stocked and it’s going to take a while for everything to even out (if it ever does). Skateboarding is on the decline right now so it might take a while. Meanwhile people are still starting new brands and making more shit and that’s messing stuff up too. Oh and uma is pretty bad as well.
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
This. As great as it is to see people doing their own thing and putting what they want out. Too many companies are bad for the whole.
I really like Uma and everything they do but I think it flies over the head of the average skater.
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Any shop owners out there wanna chime in? What have you guys been seeing?
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Around 2004 I was talking to Lance Mountain at a demo and I asked him how The Firm was doing. His nearly immediate response was something along the lines of:
"Selling skateboards sucks"
At the time I was working in a skateboard shop where boards were flying off the wall and kids were showing up super stoked to get their first board, so I couldn't relate.
But if you're on the other side, trying to convince shops to add your boards to their already crowded wall, I imagine it's no fun.
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I imagine it's hard when sales calls go like:
"Hi, would your shop like to carry Uma?"
"No, we're not interested in Cariuma" *click*
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Maybe the “I’m getting back into skateboarding after 20 years “ trend is over
True, you may get an occasional older skater whose willing to splurge, there will always be newer skaters picking up their first setup and core skaters still supporting their shops / brands, but boom time is over and its run rate level sales. Having a name like Uma Landsleds without a star studded team isn't helping their bottom line.
Haven't made it to portion of the Madars interview where he talks about getting dropped by DC, but I suspect Boardriders looked at their P&L and realized it's time to cut loose a riders (like Evan Smith) who aren't on-brand.
I also struggle to find the new "it" brand after FA / Hockey lost steam in the 2022, 10 years (I think) of them being the hottest brand on the board rack is very respectable. Violet and Limosine had some early interest but that's died down in the past year.
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Hard to believe. All I see are Uma Landsleds in the wild.
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I imagine it's hard when sales calls go like:
"Hi, would your shop like to carry Uma?"
"No, we're not interested in Cariuma" *click*
lmao
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so many people i know in construction are out of work right now and that's the canary in the coal mine.
Come to the DMV. It doesn’t ever stop
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I imagine it's hard when sales calls go like:
"Hi, would your shop like to carry Uma?"
"No, we're not interested in Cariuma" *click*
Did they add Landsleds after Cariuma came in to differentiate themselves?
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Any shop owners out there wanna chime in? What have you guys been seeing?
Not an owner but i work in the shop. Everything has been slowing down, especially boards. Can’t tell you how many single sheets of grip that have been sold in the last few months. Always the same story, either they’re skating wall boards they stocked up during covid or they got a board on sale from online cause of the increased prices of boards
Boards are reaching 80 dollars retail before tax from Baker Boys. 88 for heroin shaped boards. dlx are at about 70-75. Boards wholesale cost continue to increase each time we get new boards in. Quasi indicated in their next drop that their board prices will be going up.
While uma may not be cool, they’re definitely not the lamest brand we have on the wall by a long shot. The industry is hurting for real
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He ain’t wrong but he do be eating dog shit so who cares?
That happened once. Let it go.
Uma isn’t going to last much longer unless Evan gets into the softgoods game. He’s better off riding for a DLX board company and CONS.
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He ain’t wrong but he do be eating dog shit so who cares?
(https://media.tenor.com/zAjBUObZhV4AAAAd/lick-poop.gif)
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Any shop owners out there wanna chime in? What have you guys been seeing?
Not an owner but i work in the shop. Everything has been slowing down, especially boards. Can’t tell you how many single sheets of grip that have been sold in the last few months. Always the same story, either they’re skating wall boards they stocked up during covid or they got a board on sale from online cause of the increased prices of boards
Boards are reaching 80 dollars retail before tax from Baker Boys. 88 for heroin shaped boards. dlx are at about 70-75. Boards wholesale cost continue to increase each time we get new boards in. Quasi indicated in their next drop that their board prices will be going up.
While uma may not be cool, they’re definitely not the lamest brand we have on the wall by a long shot. The industry is hurting for real
The $80 retail board shit is wild when BBS shop docks where I am (a major city on the west coast of the US) consistently cost $50.
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
I agree. The name wasn't the best idea.
If I was him I'd bottle his vibe better. Simplicity is the key.
I think he's a great artist and he's just going to have to try again.
That no sleeping bags shit he was talking about was sounding cool af.
That was a was a well explained idea. Also had mething about how you could push that commercially with a Gza loop if you got the rights.
I fuckin love the Gza. The punks loved Wu. We recognized that that shit was the highest level of hip hop artistry since public enemy which in my opinion was more a noise project than a hip hop group at the time.
Even Ice Cube changed up to that style on his first album to sound more raw and PE.
Ice Cube was the highest standard of the art of story telling at the time. Till WU
If he wants Uma landsled to slide he's gotta try a new name and double down on his artist persona.
I'm a mutha I've had some of the greatest artist I know. Extremely successful kooks go full dad on me dozens of times telling me how I'm blowing it so I know I'm a valid legit artist.
And if that's true then I should be able to recognize talent when I see and hear it.
Evan is awesome and I hope to meet him someday.
I say
More power to Evan Smith mofo needs to focus what's not working rethink re angle and attack again with a plan.
Throwing shit at the wall seeing what sticks then brushing in the details is not the way unless you're Uber rich.
Consumers aren't going to wait for you to get your shit together. Don't be the guy who won't shed pieces of the vision that aren't working.
Treading water hoping that your 15 minutes circles back wide enough for you to catch a quick ride is not going to be satisfactionary at all. Everyone standing around the bowl is still going to see you're standing on a half baked turd. Everyone in the hopper is going down the drain regardless.
I feel like the value of his work won't be fully appreciated until skatebloarding is back in a hard place and everyone looks the same again holding hands trying to fight the tide.
If was Evan Smith is search my soul. Think about what's close to the value of skating in my life. Maybe sitin the lazy boy look around the lab.
To my left is my guitar and a book. The right is my cat Chaco Taco and my generic ps4 controler.
Rn I'm thinking about sky bird people and shit.
Seems like it all could be less improved tho and the answer might not be right in front of your face. I relied on improv for the last 40 years look when I am.
I got all the people in my life Terminally Disappointed.
Terminally Disappointed Skatebloards that would be my bland on this day
I gotta get up go eat some coffee. I'm fuckin brain lagging.
In a world were LR shoes seems to be king idk if I could operate or be appreciated in these times.
What's that shit art movement that had all white canvases selling for 1000s?
Minimalist or whatever. Blank bloards would be popping rn probably.
Maybe Evan Smith should double down on music? I did and I sabotaged that too.
I'm probably the worst person to listen to and I bet this post is in post acid caveman
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Eating dog shit on camera is the kind of thing that makes your family look bad. Amazing skater though and I don’t hate Uma Landsleds. They have some cool graphics and dimensions that work for me.
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It's almost like these companies that were founded or flourished during the pandemic hard goods bubble are now having to deal with the reality of the wood game or something.
A lot of these dudes started placing massive orders for wood during the pandemic that didn't get fully filled until after everyone had to go back to work and wasn't getting a few grand free from the govt. Now they're drowning in a pile of wood with old graphics that no one really wants even when deeply discounted, and they're all competing with each other for shelf space. I wouldn't be surprised if we see more of these types of articles in the future.
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Evan's vision for Uma is to have a core crew of versatile skate rats and boards that feature a constantly shifting art style from various artists he likes. That's not exactly a unique vision and Uma came out after tons of brands essentially do the same thing. Uma isn't really adding much that doesn't exist and there isn't any coherency to the brand.
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It's almost like these companies that were founded or flourished during the pandemic hard goods bubble are now having to deal with the reality of the wood game or something.
A lot of these dudes started placing massive orders for wood during the pandemic that didn't get fully filled until after everyone had to go back to work and wasn't getting a few grand free from the govt. Now they're drowning in a pile of wood with old graphics that no one really wants even when deeply discounted, and they're all competing with each other for shelf space. I wouldn't be surprised if we see more of these types of articles in the future.
Exactly. Anyone who has been half paying attention for the last ~2 years could be predicted this. Go pick a random skate retailer and go look at the amount of shoes which are currently on closeout for what I imagine to be at or below cost.
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Was gonna make a thread about this earlier but I'll just put it here:
Numbers, Business & Co., DRKRM, all relatively new board brands that never really got off the ground. Maybe we don't need a new board company every time a big name pro gets the itch to leave or gets kicked off...
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Was gonna make a thread about this earlier but I'll just put it here:
Numbers, Business & Co., DRKRM, all relatively new board brands that never really got off the ground. Maybe we don't need a new board company every time a big name pro gets the itch to leave or gets kicked off...
If anyone needs a new board sponsor, they should just go skate for Real. What's one more rider on their team?
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Name's is important to people.
I could care less. My favorite looking shit might have been Natural Skateboards. It was a bad name tho and it turned into something else I think it was expedition.
I hated that shit. To me that was the brand that signified how lame the industry was.
It was basically plan b lite. But without the great start that plan b had
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If he did order a million bloards he should sell them and throw in extras.
Kinda like how I'm making prints for my 7in. Everyone who buys a digital download will have access to a print for their wall along with stud pattern tools and a bunch of other cool shit.
Look at the stick-o-rama board. Everyone remembers that shit and it wasn't even good wood at the time.
Another example. When I do sit and spange for money I put down multiple choice cups so people can play a game when they donate.
The natas bags. Those was a game.
Interactive product is the ticket.
If someone took a regular old skate bushing and printed a line on the bushing for cutting purposes I bet everyone would be riding fucked up miss cut bushings.
Sell an adventure. Make cool product that stimulates art and promotes individuality.
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Doesn't he come from an art collective?
People need to tap into that old late 50s early 60s look. You know like Ren and stimpy did with their fake products like log and sugar frosted lumps.
That's the look that needs to come back
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Probably didn’t help them that their co-founder/creative voice behind the brand quit right after the first run of boards. That’s always a pretty bad sign of something weird going on.
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
That sums the industry up of late.
Who the fuck is coming up with these names (with trash art direction) thinking they're going to stick?
Jacuuzi Unlimted anyone?
Opera (I don't hate it but come on)
Uma Landsleds
Carpet Company
Limosine
etc
No staying power...see: Magenta as a proper example (among others Sci-Fi F maybe?)
Sandlot/Disorder/King/Thank You and other shit-name-tax-wright-off brands don't fall into the same bucket as they're don't really seem to be trying to compete with big brands.
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I think Uma is the problem. The brand was DOA. I've never seen any of their products or ads. It's not on my radar and it's probably the same for most people. He should've gotten on grimple stix.
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Please do your part to support the FEMA Landslide.
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nobody actually likes evan smith
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Probably didn’t help them that their co-founder/creative voice behind the brand quit right after the first run of boards. That’s always a pretty bad sign of something weird going on.
Who was this?
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I really like Uma and everything they do but I think it flies over the head of the average skater.
Yeah pretty high brow cerebral stuff.
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Any shop owners out there wanna chime in? What have you guys been seeing?
Not an owner but i work in the shop. Everything has been slowing down, especially boards. Can’t tell you how many single sheets of grip that have been sold in the last few months. Always the same story, either they’re skating wall boards they stocked up during covid or they got a board on sale from online cause of the increased prices of boards
Boards are reaching 80 dollars retail before tax from Baker Boys. 88 for heroin shaped boards. dlx are at about 70-75. Boards wholesale cost continue to increase each time we get new boards in. Quasi indicated in their next drop that their board prices will be going up.
While uma may not be cool, they’re definitely not the lamest brand we have on the wall by a long shot. The industry is hurting for real
Also work in a shop, but in Canada and can confirm that people’s spending habits are way down. I’m also no financial expert but it seems that with the rising interest rates, rent and living costs most people disposable income has shrunk a whole ton. We are still moving some wood, but shoe and clothing sales are way down. It makes sense, I can’t picture mum and dad springing for a new $160 F.A sweater or a $110 deck for Johnny while tryna pay the mortgage and put food on the table.
I don’t think the number of new brands on the market helps but I also don’t think it’s that big of a factor when it comes to why so many brands are failing.
We’ve brought in some cheaper boards from HLC and they move regardless of brand. Lately customers couldn’t really care less if they are skating a Jart, Flip or Plan B as long as the boards are $75-80 and the dims are right. I think people are being smarter with their dollars and realizing it’s more or less the same shit at the end of the day.
We still have people who are more particular about what they ride but the price tag seems to be the biggest factor as of late.
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
That sums the industry up of late.
Who the fuck is coming up with these names (with trash art direction) thinking they're going to stick?
Jacuuzi Unlimted anyone?
Opera (I don't hate it but come on)
Uma Landsleds
Carpet Company
Limosine
etc
No staying power...see: Magenta as a proper example (among others Sci-Fi F maybe?)
Sandlot/Disorder/King/Thank You and other shit-name-tax-wright-off brands don't fall into the same bucket as they're don't really seem to be trying to compete with big brands.
Carpet is pretty successful. They have done a ton of guest boards with legendary pros that sell at $110+, their clothing somehow sells really well, and their normal graphics seem to sell well. They purchased an old factory/warehouse and have steadily done this on the side for a long time now.
Also helps that they don't have to pay anyone's salary and have their own niche by hand screening their own art and making almost everything they can in house or at least screening it all in house.
Sci-Fi Fantasy has also existed as a clothing brand/Jerry's brainchild for a while and sells pretty well. These are 2 brands that are distinct in their graphics and ethos. Magenta is as well. Definitely not in the same league as Business and Co.
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Probably didn’t help them that their co-founder/creative voice behind the brand quit right after the first run of boards. That’s always a pretty bad sign of something weird going on.
Thomas Campbell
Who was this?
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Jacuzzi Unlimited is definitely on the better side of names out of this list and compared to other brands with this name gimmick.
I just stumbled across Opera a week ago and tbh, their IG page highlights their brand in a solid way for only being around since May. Color palette, graphics, etc. all feel like what Madness wanted to be but still keep it relatable to the public. Im interested! Name is not nearly as standout as "Baker/AWS/etc" but it is far from as bad of a name as King, Thank You, Sandlot, etc. Business & Co. was another one where the direction in the name being the ironic punchline could have made it a winner or become a campy reference that was too on the nose for people. It's a fine line between the two extremes in branding.
Jacuzzi and Opera have great potential from my perspective, given the people behind them are experienced with successful brands prior.
Never cared for Carpet Co. Name and marketing I've seen from them feels like they're a knockoff of fashion designer brands but their irony and simple graphics don't really communicate the punchline or land, for me. If others "get" what they're doing, rad! Not my thing.
Back on topic, Evan is a charismatic son of a bitch and it's clear his zany quirks and artistic outlook have a place in skateboarding. I like UMA, but what the fuck is an UMA? He needs some guidance or control from someone else to help actualize his creativity into a brand image. Also, Landsled is too campy of a synonym for a skateboard to be a company name. Unless you go full irony from the jump, which Evan has not done.
Nobody asked but here's my best to worst name/marketing direction from that short list
Jacuzzi Unlimited
Opera
Limosine
Carpet Co.
UMA Landsled
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When I first heard of uma land sleds I immediately wrote them off as some brand like arbor collective that makes small cruiser boards with soft wheels. Months later I was like Roman Pabich rides for a lame brand like that??? I eventually figured it out
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Doesn't he come from an art collective?
People need to tap into that old late 50s early 60s look. You know like Ren and stimpy did with their fake products like log and sugar frosted lumps.
That's the look that needs to come back
I don't know if I'd call it an art collective, but his aunt and uncle own a concert hall/recording studio/cafe here called Mr. Small's that he spent a lot of time growing up in. It's a cool spot and definitely falls into the "creative" realm though. His aunt's in Rusted Root and his uncle's an old vert pro...they used to have a skatepark there back in the day but took it out a long time ago to focus more on being a music venue.
Lurkville and topx have both done a lot of 50s and 60s advertising/b movie inspired stuff but no one really seems to care. I love it though and I've bought a couple boards from both companies.
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do you think the future is a million board brands or like the few woodshops tell everyone to get fucked and just own skateboarding themselves somehow?
i know antihero already did it, but maybe skateboards will all look like the food packaging in repo man and there will be no pros.
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Fuck, this topic is depressing reading through it. Even though I'm in my 30's, I miss the days when there only around 10 relevant brands, not 30+ mostly dumb name brands.
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He ain’t wrong but he do be eating dog shit so who cares?
Uma isn’t going to last much longer unless Evan gets into the softgoods game. He’s better off riding for a DLX board company and CONS.
No it happened multiple times, he kept doing it throughout the trip completely on his own accord after that challenge had been completed. I will not let it go because wanting to eat dog shit is some heavy duty kookery in my book
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Get a life dude he’s not hurting anyone by eating dog turds.
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If Evan is in a band with his wife in Pittsburgh he is obviously not 100% dedicated to making Uma work.
What if him and the team just stayed on the road and hit every diy within a 10 mile radius of a shop? They could help work on it and then session it with the crew.
They are not going to win with edits. Edits don’t sell bloards. You gotta win the hearts and minds…
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When I first heard of uma land sleds I immediately wrote them off as some brand like arbor collective that makes small cruiser boards with soft wheels.
Same for me wen I first saw Asphalt Yacht Club
Fuck, this topic is depressing reading through it. Even though I'm in my 30's, I miss the days when there only around 10 relevant brands, not 30+ mostly dumb name brands.
It was even better in the early 90s..having been there for the birth of H-Street, WI/Blind, The New Deal, Girl, etc., they were a much needed breath of fresh air, young guns ushering in the new wave usurping the Powell/Vision/SC (Madrid/G&S/Brand-X/T&C) Dinosaurs.
Sadly what is happening now, it isn't like that...if it keeps up, it's gonna crash leaving us with just the big brands/distros...and I might be ok with that if prices were to go down (which they won't). Price-wise, Tum-yeto and Crail are the few keeping prices reasonable (5boro too).
If you are going to spin off on your own, you better have a real (REAL) legacy behind you...REAL, Baker Bros, Birdhouse, Primitive (Nik...er April), Blind/Krooked, Girl, build a real team, have unique art direction but with a motif (think early mother/quasi, which kicked that off(?)), put out real videos, you know? None of these new brands have that; Tyshawn/King jumped the gun imo (but I 100% feel that's his tax writeoff).
do you think the future is a million board brands or like the few woodshops tell everyone to get fucked and just own skateboarding themselves somehow?
i know antihero already did it, but maybe skateboards will all look like the food packaging in repo man and there will be no pros.
Blanks are looking better by the minute..we're already drowning in BBS clones.
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Doesn't he come from an art collective?
People need to tap into that old late 50s early 60s look. You know like Ren and stimpy did with their fake products like log and sugar frosted lumps.
That's the look that needs to come back
I don't know if I'd call it an art collective, but his aunt and uncle own a concert hall/recording studio/cafe here called Mr. Small's that he spent a lot of time growing up in. It's a cool spot and definitely falls into the "creative" realm though. His aunt's in Rusted Root and his uncle's an old vert pro...they used to have a skatepark there back in the day but took it out a long time ago to focus more on being a music venue.
Lurkville and topx have both done a lot of 50s and 60s advertising/b movie inspired stuff but no one really seems to care. I love it though and I've bought a couple boards from both companies.
That's cool.
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If he did order a million bloards he should sell them and throw in extras.
Kinda like how I'm making prints for my 7in. Everyone who buys a digital download will have access to a print for their wall along with stud pattern tools and a bunch of other cool shit.
Look at the stick-o-rama board. Everyone remembers that shit and it wasn't even good wood at the time.
Another example. When I do sit and spange for money I put down multiple choice cups so people can play a game when they donate.
The natas bags. Those was a game.
Interactive product is the ticket.
If someone took a regular old skate bushing and printed a line on the bushing for cutting purposes I bet everyone would be riding fucked up miss cut bushings.
Sell an adventure. Make cool product that stimulates art and promotes individuality.
how do I acquire these products
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I imagine it's hard when sales calls go like:
"Hi, would your shop like to carry Uma?"
"No, we're not interested in Cariuma" *click*
Wish I could gnar, fucking gold.
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Doesn't he come from an art collective?
People need to tap into that old late 50s early 60s look. You know like Ren and stimpy did with their fake products like log and sugar frosted lumps.
That's the look that needs to come back
I don't know if I'd call it an art collective, but his aunt and uncle own a concert hall/recording studio/cafe here called Mr. Small's that he spent a lot of time growing up in. It's a cool spot and definitely falls into the "creative" realm though. His aunt's in Rusted Root and his uncle's an old vert pro...they used to have a skatepark there back in the day but took it out a long time ago to focus more on being a music venue.
Lurkville and topx have both done a lot of 50s and 60s advertising/b movie inspired stuff but no one really seems to care. I love it though and I've bought a couple boards from both companies.
You can prob add stereo to the art of that time but nobody seems to care list
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He ain’t wrong but he do be eating dog shit so who cares?
Uma isn’t going to last much longer unless Evan gets into the softgoods game. He’s better off riding for a DLX board company and CONS.
No it happened multiple times, he kept doing it throughout the trip completely on his own accord after that challenge had been completed. I will not let it go because wanting to eat dog shit is some heavy duty kookery in my book
you can now instead of saying "heavy duty kookery," for this scenario, say "dookery" and get away with it, given the context.
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Dude does absolute jack shit to support and progress the industry and yet wants people to reciprocate that energy into his company. Get a grip ya smelly wook
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
That sums the industry up of late.
Who the fuck is coming up with these names (with trash art direction) thinking they're going to stick?
Jacuuzi Unlimted anyone?
Opera (I don't hate it but come on)
Uma Landsleds
Carpet Company
Limosine
etc
No staying power...see: Magenta as a proper example (among others Sci-Fi F maybe?)
Sandlot/Disorder/King/Thank You and other shit-name-tax-wright-off brands don't fall into the same bucket as they're don't really seem to be trying to compete with big brands.
I believe the name (and in particular the landsleds parts) was from Thomas Campbell - the guy who is in a Markovitch/Pendleton Venn diagram.
Gonz was also the one who named numbers (not to mention he wanted Krooked called Stance originally but couldn’t bc of the mag).
It’s just a crapshoot and I don’t mind Uma over names of brands that are just nouns that have nothing to do with Skateboarding Hockey/Jacuzzi/Opera/etc
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He ain’t wrong but he do be eating dog shit so who cares?
Loooooooooool
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eating dog turds on cable tv is crazy, absolutely no living that down
I believe the name (and in particular the landsleds parts) was from Thomas Campbell - the guy who is in a Markovitch/Pendleton Venn diagram.
not that it’s totally inaccurate, but kind of harsh to reduce thomas campbell that way, his art is so much more refined than markovich, and he made ‘a love supreme’
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Not making Thomas Campbell the Art Director and leaving it to Captain Good Vibes was the first mistake. Once Campbell left, it lost all meaning.
Moreover, regarding the interview, them acting like Austin is some backwoods quirky Texas-that's-not-like-the-rest-of-Texas town where skateboarding survives despite cowboys is a ridiculous notion at this point
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Get a life dude he’s not hurting anyone by eating dog turds.
Divine built an entire career on it.
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eating dog turds on cable tv is crazy, absolutely no living that down
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I believe the name (and in particular the landsleds parts) was from Thomas Campbell - the guy who is in a Markovitch/Pendleton Venn diagram.
Agreed. Campbell is an actual artist. There was just a motif/style he was working with that pressed me
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
[/quote
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
That sums the industry up of late.
Who the fuck is coming up with these names (with trash art direction) thinking they're going to stick?
Jacuuzi Unlimted anyone?
Opera (I don't hate it but come on)
Uma Landsleds
Carpet Company
Limosine
etc
No staying power...see: Magenta as a proper example (among others Sci-Fi F maybe?)
Sandlot/Disorder/King/Thank You and other shit-name-tax-wright-off brands don't fall into the same bucket as they're don't really seem to be trying to compete with big brands.
every brand name is dumb tbh imagine a new board brand getting call : chocolate, girl, FA, Real or Flip. No name is good, we just get used to it
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Fuck, this topic is depressing reading through it. Even though I'm in my 30's, I miss the days when there only around 10 relevant brands, not 30+ mostly dumb name brands.
If it were just 30+. Tactics lists 83 board brands, skatedeluxe lists 92 board brands from which you can buy decks on these sites. The market fractioning is insane.
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
[/quote
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
That sums the industry up of late.
Who the fuck is coming up with these names (with trash art direction) thinking they're going to stick?
Jacuuzi Unlimted anyone?
Opera (I don't hate it but come on)
Uma Landsleds
Carpet Company
Limosine
etc
No staying power...see: Magenta as a proper example (among others Sci-Fi F maybe?)
Sandlot/Disorder/King/Thank You and other shit-name-tax-wright-off brands don't fall into the same bucket as they're don't really seem to be trying to compete with big brands.
I believe the name (and in particular the landsleds parts) was from Thomas Campbell - the guy who is in a Markovitch/Pendleton Venn diagram.
Gonz was also the one who named numbers (not to mention he wanted Krooked called Stance originally but couldn’t bc of the mag).
It’s just a crapshoot and I don’t mind Uma over names of brands that are just nouns that have nothing to do with Skateboarding Hockey/Jacuzzi/Opera/etc
wasn't the whole thing with numbers that it was going to be like, super unique? like, each drop would have a fully different art direction/art director and vibe, like a different book in a series? i could be mistaken, but i really thought that was the original goal. essentially to have every drop be a guest collection created by friends of the team. that idea could have worked IMO
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At some point companies got away from take their names from someone's name (one relatively recent exception being Vallely Skateboards) or some place's name
People names like Powell, Gordon & Smith, etc and Place names like Santa Cruz, Madrid, even Earth etc all got replaced by Thing names.
I for one would like to see a return to form, and would totally support Gall Skateboards or Rizzo Stix or something like those
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The industry should be in their knees for anyone who's not cookie cutter fresh.
Part thy ass cheeks and get for some MASSIVE TROLL suppositories that help you commune with the great billy goat in sky
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If he did order a million bloards he should sell them and throw in extras.
Kinda like how I'm making prints for my 7in. Everyone who buys a digital download will have access to a print for their wall along with stud pattern tools and a bunch of other cool shit.
Look at the stick-o-rama board. Everyone remembers that shit and it wasn't even good wood at the time.
Another example. When I do sit and spange for money I put down multiple choice cups so people can play a game when they donate.
The natas bags. Those was a game.
Interactive product is the ticket.
If someone took a regular old skate bushing and printed a line on the bushing for cutting purposes I bet everyone would be riding fucked up miss cut bushings.
Sell an adventure. Make cool product that stimulates art and promotes individuality.
Hopefully next year
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I imagine it's hard when sales calls go like:
"Hi, would your shop like to carry Uma?"
"No, we're not interested in Cariuma" *click*
Wish I could gnar, fucking gold.
Yep. So smart.
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Doesn't he come from an art collective?
People need to tap into that old late 50s early 60s look. You know like Ren and stimpy did with their fake products like log and sugar frosted lumps.
That's the look that needs to come back
I don't know if I'd call it an art collective, but his aunt and uncle own a concert hall/recording studio/cafe here called Mr. Small's that he spent a lot of time growing up in. It's a cool spot and definitely falls into the "creative" realm though. His aunt's in Rusted Root and his uncle's an old vert pro...they used to have a skatepark there back in the day but took it out a long time ago to focus more on being a music venue.
Lurkville and topx have both done a lot of 50s and 60s advertising/b movie inspired stuff but no one really seems to care. I love it though and I've bought a couple boards from both companies.
I loved stereo until Fuckin Jack went there to die.
What a bum deal. Imagine what skatebloarding would be like if Jack got on some powerful bands.
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the Richard Colman board series and this video were both sick:
http://www.youtube.com/watch?v=l1X-gefChpA
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the Richard Colman board series and this video were both sick:
http://www.youtube.com/watch?v=l1X-gefChpA
That first track is super killer. I wish I could find a band to play drums in that would let me have key boards to write with also.
I was able to learn every guitar song I've ever written played on piano at the beginning of COVID.
It almost worked out with spaz. We contacted a keyboard player but he turned out to be a racist disco freak.
In my bands there's no racist allowed. I don't care how good or whatever you are.
Owning a motorcycle is a red flag too. You gotta prove your not a 1%er to be down.
People Sniffer was peddle powered.
Unfortunately my drummer has completely lost his mind.
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Dude does absolute jack shit to support and progress the industry and yet wants people to reciprocate that energy into his company. Get a grip ya smelly wook
Jack shit for real? How do you figure?
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Think I am an outlier here, I like Uma skateboards. Solic graphics and good edits. I think the industry is just jacked by too many pro's and small companies taking shop space but uma is not one of them imo.
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I imagine it's hard when sales calls go like:
"Hi, would your shop like to carry Uma?"
"No, we're not interested in Cariuma" *click*
Did they add Landsleds after Cariuma came in to differentiate themselves?
They were actually getting C&Ds from Puma (not joking) even though it’s a totally different name and Uma doesn’t make shoes. And adding the Landsleds part on helped them make it different enough that it was okay.
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Every single pro under the sun wants to have their own half assed board company, they can't join in on making their piece of the pie even smaller and then be surprised when they're struggling to shift decks
I really like Uma and everything they do but I think it flies over the head of the average skater.
No, Uma Landsleds is just a really stupid name. Period.
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I imagine it's hard when sales calls go like:
"Hi, would your shop like to carry Uma?"
"No, we're not interested in Cariuma" *click*
I come to slap for posts like this.
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I'd like to see Evan on Nike and Deathwish. If they wrap up the Uma thing soon there'll still be time. Turn it into like an edibles company.
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Think I am an outlier here, I like Uma skateboards. Solic graphics and good edits. I think the industry is just jacked by too many pro's and small companies taking shop space but uma is not one of them imo.
they’re actually landsleds
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I skated an Uma recently, wood stayed poppy for quite some time. Shape was different and it was good until it wasn't and I yearned for a more round nose and tail.
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Think I am an outlier here, I like Uma skateboards. Solic graphics and good edits. I think the industry is just jacked by too many pro's and small companies taking shop space but uma is not one of them imo.
I like them too. Have one on my wall
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I thought it was supposed to be an homage to Logan earth ski
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Rizzo stix actually flows off the tongue. Shit even Dick Stix works too. Rizzo should start a business
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I thought it was supposed to be an homage to Logan earth ski
That's what I was thinking too.
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Next board I'ma buy is going to be a landsled if possible.
I do only use one shop for boards and it'll probably never change.
The only time I bought boards else since 2016 was either a special local order or I was far from home and I wanted to support red alert.
Everyone with a band should book a show there. Even if it's not packed you got the park and the locals are cool as fuck.
I saw Deterioration there with two good homie bands. Armpits and INTHESHIT.
Amazing show I had to buy an American Spirit board. Graphic was sick and promotes weed use instead of tobacco. I get behind that shit always.
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He should do a stick o rama board series maybe. Milk the hippie shit but make it grim and kinda acid cavemanny.
You could like have a board series about going to a festival.
Board one. Pregame. Sticker the hyjinx at the skate house. Have it be kinda like a stick-o-rama crack Barbi cuz pre game started 3 years ago.
Board two. Hitching through the desert. Find the magic cacti needed to trade for a ticket and Help Uma get to the fest and not be eaten by the guy from the hills have eyes and co.
Board three the parking lot.
Be like where's waldo but with stickers. Help Uma brave the lot and trade up to find tickets. You could make a code to print like a drinking version of shoots and ladders to go along with the story.
Oh no you got the brown acid do not pass go and you get taken to the bummer tent to lay down with an angel named Angel but aquire the unholy ability to take two steps forward two steps back and near invisible theft from nitrous vendor jugalos. Look out!
Board 3 Uma reaches the show but the band has no instruments sticker away.
Interactive shit.
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Uma. Opera
http://youtu.be/J-BJTE56I14?si=3L1xzXlAm55cfOXT (http://youtu.be/J-BJTE56I14?si=3L1xzXlAm55cfOXT)
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I have a Maite Uma board and it's super nice.
Bottom line: I am doing my part.
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Think I am an outlier here, I like Uma skateboards. Solic graphics and good edits. I think the industry is just jacked by too many pro's and small companies taking shop space but uma is not one of them imo.
I dig the name tbh. reminds me of a company name from the 70s or 80s, and I mean that in a good way.
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Rizzo stix actually flows off the tongue. Shit even Dick Stix works too. Rizzo should start a business
I don’t want to be the wet blanket here, but we already have both a Chico AND a Grimple Stix at home.
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Boards have always been too expensive, it's time to make less profit on our asses.
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Rizzo stix actually flows off the tongue. Shit even Dick Stix works too. Rizzo should start a business
P.S. and PS
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I kinda dont get uma as a brand and also feel that there are too many board brands. On top of that, lots of shops, crews and local brands provide boards for their regional community (at least in Germany) and younger skaters are more price-orientated than brand image, quality, graphics, etc.
hell, there are ton of skaters still going for titus boards, because that shit only costs 40€
did he leave DC on his own terms or was he more or less kicked off?
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(https://static.wikia.nocookie.net/witcher/images/a/a2/Gwent_cardart_neutral_umas_curse.png/revision/latest/scale-to-width-down/250?cb=20190721015156)
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Fuck, this topic is depressing reading through it. Even though I'm in my 30's, I miss the days when there only around 10 relevant brands, not 30+ mostly dumb name brands.
If it were just 30+. Tactics lists 83 board brands, skatedeluxe lists 92 board brands from which you can buy decks on these sites. The market fractioning is insane.
How is this different than back in the day when every company had 60 skaters and they each got a board? This is just cutting out the middle-man.
And, I'm biased because I met Evan at the DGC and wasn't super hyped on him, but I don't think Evan was ever a big enough name to carry a brand to super stardom. And, without DC subsidizing his little company by bringing him on tours, getting the logo seen all over the place, and such his company he has an uphill battle. But then again, DC's customer base and whatever demographic he is going for don't really overlap. I only see people wearing DC is rural areas, I don't think this is who Irma la Douce skateboards are supposed to appeal to.
He is talented for sure, but I think Element made Evan Smith and without Element he is going to face some uphill battles. Cody Mac and his Toothpick Plantation company have a stronger brand image and fill a regional gap for southerns who want boards with designs that look like they were ripped of a set of pogs from 1995.
(https://i.ibb.co/yy0kVJ0/Screen-Shot-2023-10-08-at-4-26-49-PM.png)
(https://i.ibb.co/vDwc5Nh/Screen-Shot-2023-10-08-at-4-26-41-PM.png)
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I compare the skateboard company boom to the craft beer boom in the US. Just because you can introduce something new it may taste like shit and the market will stick with Coors.
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I have a Maite Uma board and it's super nice.
Bottom line: I am doing my part.
Maite doesn’t even ride the boards. Every clip I’ve seen of her the past year she’s riding one of those horrible 10 inch Krooked zig zogger boards doing dork tricks.
She’s not doing her part for her own brand, glad you’re doing it for her
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I kinda dont get uma as a brand and also feel that there are too many board brands. On top of that, lots of shops, crews and local brands provide boards for their regional community (at least in Germany) and younger skaters are more price-orientated than brand image, quality, graphics, etc.
hell, there are ton of skaters still going for titus boards, because that shit only costs 40€
did he leave DC on his own terms or was he more or less kicked off?
DC kicked him off along with Wes, Madars, and Jaakko.
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They weren't kicked off- their contracts weren't renewed. Getting kicked off means you did something shitty or violated the terms of a contract, not getting renewed is often more of brands changing directions and being ready to part ways.
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Irma la Douce
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Boards have always been too expensive, it's time to make less profit on our asses.
If you think boards are too expensive you obviously have no clue how shitty the margins are and how most boards brands barely get by.
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Hard to be a successful board brand when your team is composed of everyone's favorite tertiary personalities at the bi-monthly Thrasher events. Art direction isn't doing much to help it standout either. Fact of the matter is, the riders and brand image are fine enough to make you think this brand might succeed, but not enough for people to actually open their wallets; especially given the market right now. No one's gonna care about this brand in five years, if it even lasts that long. Industry bloat.
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Evan with some dark tidings for the industry in this interview. I'm wondering, is he correct in saying that "nobody's buying anything" or is nobody buying UMA because, well...
https://www.thrashermagazine.com/articles/getting-weird-with-evan-smith/
I think it’s no one has or will buy UMA, no shoe sponsor, yet he’s an insane talent on the board. Maybe it’s the attitude with him, he’s not drinking so maybe that will be fruitful skate sponse wise?
He’s a talented musician as well, I could see him moving into music A LA D Gar not J Casanova.
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I never thought DC was cool anyway. Not for one second of my life. Never had a pair.
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At some point companies got away from take their names from someone's name (one relatively recent exception being Vallely Skateboards) or some place's name
People names like Powell, Gordon & Smith, etc and Place names like Santa Cruz, Madrid, even Earth etc all got replaced by Thing names.
I for one would like to see a return to form, and would totally support Gall Skateboards or Rizzo Stix or something like those
Wray Bros is waiting for your card info
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What wood shop is Uma?
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Wonder why he’s shocked that a product called an “Uma Landsled” isn’t flying off the shelves
Until I saw a bit of their recent video I thought it was a Longboard company, and still think it probably half is.
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I have a Maite Uma board and it's super nice.
Bottom line: I am doing my part.
Maite doesn’t even ride the boards. Every clip I’ve seen of her the past year she’s riding one of those horrible 10 inch Krooked zig zogger boards doing dork tricks.
She’s not doing her part for her own brand, glad you’re doing it for her
Is she still pro for Uma?
I didn’t see her in their last video at all, and as you said, all her latest footage is of her riding those massive Krooked boards.
Is she on Krooked? Or just trying really hard to get on Krooked?
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id' be stoked if Krooked became a mostly female team, or at least 60/40
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id' be stoked if Krooked became a mostly female team, or at least 60/40
Would your first graphic be the Eyes making a giant wink bc of that pun hah
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I like to buy nice boards not only with a goods shape- also with a good design and have no problem to pay little
more. But looks like I am a minority in the skateboard hardware consumer market.
To be honest - dont want to hang with Even - but I like his skating. Found a nice Uma Board being on tour in
Belgium - in a nice little skateshop called Fat Flamingo in Brugge.
Was not in need for a board - but if I find some shape / design combo I like - I take it with me. Have always 3-4 Board on Stock. Was a good ride. Was really happy with the board.
But I know nobody who is not disappointed by hardware sales. Sorry to tell you the true Evan - expecting to making money with it - is may the wrong approach.
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I have a Maite Uma board and it's super nice.
Bottom line: I am doing my part.
Buy 10 next time
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At some point companies got away from take their names from someone's name (one relatively recent exception being Vallely Skateboards) or some place's name
People names like Powell, Gordon & Smith, etc and Place names like Santa Cruz, Madrid, even Earth etc all got replaced by Thing names.
I for one would like to see a return to form, and would totally support Gall Skateboards or Rizzo Stix or something like those
How could I forget, thank you, gnarred for the course correction
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What wood shop is Uma?
BBS... probably the element molds if I had to guess
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I don’t know what Welcome is doing with her but I was really impressed by the air out to impossible from Jaime Sedo. She would probably fit better on Uma than Welcome.
https://www.instagram.com/shouldhavegonetocollege/?hl=en
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id' be stoked if Krooked became a mostly female team, or at least 60/40
I agree big time so long as we don't lose anyone who's already there.
Krooked is basically what Alien should be in 2023. Habitat shouldn't even exist tho im glad it does.
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I don’t know what Welcome is doing with her but I was really impressed by the air out to impossible from Jaime Sedo. She would probably fit better on Uma than Welcome.
https://www.instagram.com/shouldhavegonetocollege/?hl=en
Jamie fucking rips. Would love to see some company really give her the opportunity to shine.
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id' be stoked if Krooked became a mostly female team, or at least 60/40
Would your first graphic be the Eyes making a giant wink bc of that pun hah
Put glasses on your feet and then The Who starts playing
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id' be stoked if Krooked became a mostly female team, or at least 60/40
Would your first graphic be the Eyes making a giant wink bc of that pun hah
Haha I have no idea what this means, but I was listening to Squeeze Box when I read it so I dig it
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id' be stoked if Krooked became a mostly female team, or at least 60/40
Would your first graphic be the Eyes making a giant wink bc of that pun hah
Haha I have no idea what this means, but I was listening to Squeeze Box when I read it so I dig it
https://www.youtube.com/watch?v=mznsEcZlM2I&t=21s
https://www.youtube.com/watch?v=D4bfZCZexO4
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id' be stoked if Krooked became a mostly female team, or at least 60/40
Would your first graphic be the Eyes making a giant wink bc of that pun hah
Haha I have no idea what this means, but I was listening to Squeeze Box when I read it so I dig it
https://www.youtube.com/watch?v=D4bfZCZexO4
Damn love the knowledge drop. Thanks!
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id' be stoked if Krooked became a mostly female team, or at least 60/40
Or… or… if Krooked did a Ron Chatman guest board where the art was a Ron/Gonz collab (dueling doodles) & the top graphic said 60/40, but the zeroes were the Krooked eyes?!?
Hey DLX art dept: that one’s a freebie courtesy of your friends at SLAP, but the next one is gonna cost y’all a sticker! 😉
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id' be stoked if Krooked became a mostly female team, or at least 60/40
I share this vision
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I like how this thread was started to shit on Uma based on a quote from Evan saying boards aren't moving. Like yeah no shit. Water is wet. Too many board brands. Increased prices, slower sales. It is based in the industry, not Uma. Uma isn't cool but they are far from the worst board brand.
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UMA should become an all girl company including Cody Chapman, go under the DLXSF umbrella, and himself get on Real or 18
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I like how this thread was started to shit on Uma based on a quote from Evan saying boards aren't moving. Like yeah no shit. Water is wet. Too many board brands. Increased prices, slower sales. It is based in the industry, not Uma. Uma isn't cool but they are far from the worst board brand.
Yeah bro it’s the market it’s not the name Uma Landsleds
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UMA should become an all girl company including Cody Chapman, go under the DLXSF umbrella, and himself get on Real or 18
Cody Chapman on Anti Hero makes as much sense as Raven Tershey which is to say it makes perfect sense and I dunno why it didn't happen (really for both of them)
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Meanwhile…….DC bought Khakis a giant ring……
https://www.youtube.com/embed/VcuHFZs16KQ
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He ain’t wrong but he do be eating dog shit so who cares?
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Meanwhile…….DC bought Khakis a giant ring……
https://www.youtube.com/embed/VcuHFZs16KQ
Wow they kick off everyone who doesn't fit their 90s nostalgia trope and send Kalis a fucking humongous gold ring. How many paychecks could they have sent to their riders instead with that kind of money. DC is fuckin whack.
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Meanwhile…….DC bought Khakis a giant ring……
https://www.youtube.com/embed/VcuHFZs16KQ
Wow they kick off everyone who doesn't fit their 90s nostalgia trope and send Kalis a fucking humongous gold ring. How many paychecks could they have sent to their riders instead with that kind of money. DC is fuckin whack.
Given how taxes work, probably way fewer than you'd expect.
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Yes, but I don’t think there is one rider for any shoe company that is more important to the brand. Josh could probably start a shoe company and remove every skater from DC without a problem.
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They weren't kicked off- their contracts weren't renewed. Getting kicked off means you did something shitty or violated the terms of a contract, not getting renewed is often more of brands changing directions and being ready to part ways.
The end result is the same, which is that four interesting skaters aren’t getting a paycheck from a formerly long-term sponsor.
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Meanwhile…….DC bought Khakis a giant ring……
https://www.youtube.com/embed/VcuHFZs16KQ
Wow they kick off everyone who doesn't fit their 90s nostalgia trope and send Kalis a fucking humongous gold ring. How many paychecks could they have sent to their riders instead with that kind of money. DC is fuckin whack.
Don’t even compare Evan to Kakis
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They could at least keep Evan on and send him a giant poo emoji in a crate…