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Skateboarding => USELESS WOODEN TOY BANTER => Topic started by: Prince on January 10, 2021, 05:07:25 PM

Title: Pierre Andre/Crazy Etnies Ad
Post by: Prince on January 10, 2021, 05:07:25 PM
there's an etnies celebrating 35 years ad on the top of thrasher for me right now with this pierre andre dude in the craziest of positions. i found the full photo, but what the fuck is he doing - is it a really savage one foot back 3? weird photo to pick for an ad in 2021. hell of a position...

edit: i always thought etnies was based around natas, why not use a photo of him?

(https://www.muckmouth.com/uploads/2/1/4/9/21496952/530706.jpg?614)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ziggy on January 10, 2021, 05:12:22 PM
front foot impossible?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 10, 2021, 05:17:48 PM
front foot impossible?

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: HugeBodBoyle on January 10, 2021, 05:24:21 PM
Definitely not a front foot impossible.

Maybe a stationary regular impossible of some kind. I dunno, freestyle was fucking weird.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: livin on a speyer on January 10, 2021, 05:30:41 PM
Etnies was founded by Pierre Andre in 1986.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Peter Zagreus on January 10, 2021, 05:31:00 PM
holding out for really savage back 3 confirmation...
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: MexicanSpaniard on January 10, 2021, 05:34:28 PM
ollie flamingo
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: cosmicgypsies on January 10, 2021, 05:42:21 PM
double pits to chesty
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Dooky-shoes on January 10, 2021, 05:52:48 PM
Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
Tell us more
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: figureitout on January 10, 2021, 06:52:59 PM
Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.

Reynolds wanted vans and he got vans, you’re out of Touch If you think any company in skating would not be grovelling to sign Reynolds, not to mention he has mentioned many times the half cab is his favourite shoe and made a few vans esq shoes at Emerica.

Do you have any reasoning behind your adidas theory?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: cky enthusiast on January 10, 2021, 07:48:46 PM
it’s freestyle so it very well might be just a ollie with a ballet kick of some sort
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 10, 2021, 07:59:33 PM
Expand Quote
Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

Reynolds wanted vans and he got vans, you’re out of Touch If you think any company in skating would not be grovelling to sign Reynolds, not to mention he has mentioned many times the half cab is his favourite shoe and made a few vans esq shoes at Emerica.

Do you have any reasoning behind your adidas theory?

Heard from Euro tm Adidas wanted him after stay gold but he said no. And being corporate as adidas, if you say no once is no forever no matter how legendary you are.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: doublesteveburger on January 10, 2021, 08:07:55 PM
double pits to chesty


fist to testes
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: lk130 on January 10, 2021, 09:26:41 PM
He doing the fukku
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Rocuronium on January 10, 2021, 09:38:07 PM
That was his "signature trick".
It was an ollie with the back foot kicked back.
His board graphic actually was a stick figure doing the trick!

Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Prince on January 10, 2021, 09:42:20 PM
it’s freestyle so it very well might be just a ollie with a ballet kick of some sort

yeah, i think you nailed it.

i didn't google hard/at all except for finding the full image - so i didn't even know what his stance was. i just watched 5 minutes of him skating to see if he was gonna do the trick. my capacity for watching freestyle has just been expended, but i did at least glean that he skates regular. so i guess it's a twisted ollie flicking the back foot off and going for a shoe whacker...

i was really hoping he was goofy and was doing the shit out of a back 3 haha. did freestyle guys ever do 360 ollies?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Prince on January 10, 2021, 09:43:44 PM
That was his "signature trick".
It was an ollie with the back foot kicked back.
His board graphic actually was a stick figure doing the trick!

yeah right! i always assumed that graphic was just a dude pushing. makes sense now...
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: lk130 on January 10, 2021, 10:15:15 PM
Probably not & I'm not even lying
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: oyolar on January 10, 2021, 10:18:42 PM
Expand Quote
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Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

Reynolds wanted vans and he got vans, you’re out of Touch If you think any company in skating would not be grovelling to sign Reynolds, not to mention he has mentioned many times the half cab is his favourite shoe and made a few vans esq shoes at Emerica.

Do you have any reasoning behind your adidas theory?
[close]

Heard from Euro tm Adidas wanted him after stay gold but he said no. And being corporate as adidas, if you say no once is no forever no matter how legendary you are.

Maybe they exchange happened but that’s 100% not how big corporations work. If they think that you can make them money, they will keep the door open for you as long as they feel you’ll make them money.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Bristol_Palin on January 10, 2021, 10:29:18 PM
Pretty sick that etnies is running an ad of the owner wear vision streetwear shoes and sweat pants. It's like hey were etnies, we're still here. Nobody wears our shoes. Not our riders, not even our owner, but hey were here.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Welpok on January 10, 2021, 10:54:25 PM
Pretty sick that etnies is running an ad of the owner wear vision streetwear shoes and sweat pants. It's like hey were etnies, we're still here. Nobody wears our shoes. Not our riders, not even our owner, but hey were here.
Honestly, you have a point there. If you believe in your brand, wouldn't you support it too? It's like owning a board company but not skating it yourself (probably riding an anti hero deck instead). But wonder what's with the vision gear and not the ones he owns.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: lk130 on January 10, 2021, 11:15:18 PM
It's just for new riders
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: OldieButFrenchie on January 10, 2021, 11:31:31 PM
Pretty sick that etnies is running an ad of the owner wear vision streetwear shoes and sweat pants. It's like hey were etnies, we're still here. Nobody wears our shoes. Not our riders, not even our owner, but hey were here.

that pic is 35 years old, that's the point. Etnies did not do clothes at the time....
I remember trying those one-footed ollies of his on my street deck. Pierre-Andre was the first French pro I ever heard of. Dude came to California to sleep in a van, place just behind Rodney in freestyle contests and build a footwear brand that's still around decades later. He got my respect for sure.
Edit: just remembered why I liked him....I did this contest at Trocadero (Paris) when I was 12 and me and Pierre-Andre collided on the flat rail. And he apologized! I always thought a well-known pro apologizing to a kid was rad.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Bristol_Palin on January 10, 2021, 11:39:33 PM
Expand Quote
Pretty sick that etnies is running an ad of the owner wear vision streetwear shoes and sweat pants. It's like hey were etnies, we're still here. Nobody wears our shoes. Not our riders, not even our owner, but hey were here.
[close]

that pic is 35 years old, that's the point. Etnies did not do clothes at the time....
I remember trying those one-footed ollies of his on my street deck. Pierre-Andre was the first French pro I ever heard of. Dude came to California to sleep in a van, place just behind Rodney in freestyle contests and build a footwear brand that's still around decades later. He got my respect for sure.
Edit: just remembered why I liked him....I did this contest at Trocadero (Paris) when I was 12 and me and Pierre-Andre collided on the flat rail. And he apologized! I always thought a well-known pro apologizing to a kid was rad.

@OldieButFrenchie  I was only kidding, but at the same time is there no iconic photos of Pierre Andre doing his signature one footed ollies in Etnies that would be more appropriate as an ad for the company? Either way, that's nice that he apologized to you. I find manners to be important.

I always thought it was sick that in one of those On Videos theres a segment on this emerica tour and Marc Johnson is in it skating in nike cortez lol
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Prostate Exam on January 10, 2021, 11:45:44 PM
He's definitely styling on you
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Frank on January 10, 2021, 11:49:54 PM
Expand Quote
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Expand Quote
Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

Reynolds wanted vans and he got vans, you’re out of Touch If you think any company in skating would not be grovelling to sign Reynolds, not to mention he has mentioned many times the half cab is his favourite shoe and made a few vans esq shoes at Emerica.

Do you have any reasoning behind your adidas theory?
[close]

Heard from Euro tm Adidas wanted him after stay gold but he said no. And being corporate as adidas, if you say no once is no forever no matter how legendary you are.
[close]

Maybe they exchange happened but that’s 100% not how big corporations work. If they think that you can make them money, they will keep the door open for you as long as they feel you’ll make them money.

yeah, even koston had pics of him with a crossed out nike logo on his shirt, but still got on while he was hot and got a pro model shoe right away.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: OldieButFrenchie on January 11, 2021, 12:05:48 AM
I foud some rad pics on the endless lines website....
1980
(http://www.endlesslines.free.fr/ghost/ghostpages/imagespageghost/pas/-sautlongueur.jpg)
1982
(http://www.endlesslines.free.fr/ghost/ghostpages/imagespageghost/pas/-air.jpg)
1984
(http://www.endlesslines.free.fr/ghost/ghostpages/imagespageghost/pas/-toureiffel.jpg)
now trip on this....1986! (military service was still mandatory in France in those days....I barely managed to escape it in the 90's)
(http://www.endlesslines.free.fr/ghost/ghostpages/imagespageghost/pas/-armee.jpg)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: OldieButFrenchie on January 11, 2021, 12:10:59 AM
Expand Quote
Expand Quote
Pretty sick that etnies is running an ad of the owner wear vision streetwear shoes and sweat pants. It's like hey were etnies, we're still here. Nobody wears our shoes. Not our riders, not even our owner, but hey were here.
[close]

that pic is 35 years old, that's the point. Etnies did not do clothes at the time....
I remember trying those one-footed ollies of his on my street deck. Pierre-Andre was the first French pro I ever heard of. Dude came to California to sleep in a van, place just behind Rodney in freestyle contests and build a footwear brand that's still around decades later. He got my respect for sure.
Edit: just remembered why I liked him....I did this contest at Trocadero (Paris) when I was 12 and me and Pierre-Andre collided on the flat rail. And he apologized! I always thought a well-known pro apologizing to a kid was rad.
[close]

@OldieButFrenchie  I was only kidding, but at the same time is there no iconic photos of Pierre Andre doing his signature one footed ollies in Etnies that would be more appropriate as an ad for the company? Either way, that's nice that he apologized to you. I find manners to be important.

I always thought it was sick that in one of those On Videos theres a segment on this emerica tour and Marc Johnson is in it skating in nike cortez lol

yeah I agree, not the best choice for a pic IMHO!
and here's the source for the photos I just posted, in case anyone here speaks French.....

http://www.endlesslines.free.fr/ghost/ghostpages/ghostpas1.htm (http://www.endlesslines.free.fr/ghost/ghostpages/ghostpas1.htm)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Prince on January 11, 2021, 12:11:25 AM
He's definitely styling on you

I wasn't gonna push it, but he is definitely pulling a shape. With and without his board should you like to...

(https://i.ibb.co/wRM18jL/pierreandre.png)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: livin on a speyer on January 11, 2021, 12:15:35 AM
Pretty sick that etnies is running an ad of the owner wear vision streetwear shoes and sweat pants. It's like hey were etnies, we're still here. Nobody wears our shoes. Not our riders, not even our owner, but hey were here.
I skate Etnies at the moment. I don´t have any complains. Good shoes.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: JimGeko on January 11, 2021, 01:11:03 AM
I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.

Wait, you hate a guy because he didn’t give/sell his shoe company to that bellend Koston????
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Toadfish Rebecchi on January 11, 2021, 01:22:56 AM
So you guys are mad because he didn’t give two of his companies away to riders and because he didn’t want to start a clothing company with one of them?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: 256 Ply on January 11, 2021, 01:49:37 AM
I hate this guy because he denied koston es ownership

Ask
Sorry but you are not allowed to view spoiler contents.
how that worked out...

As for the photo, it's an ollie one-foot, with the back foot coming off. Pierre's signature trick.
You can see it in motion at 2:21:
http://www.youtube.com/watch?v=2RVsUd6DZ_0&t=2m21s
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 11, 2021, 02:30:51 AM
Expand Quote
Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.

Creative retreat for emerica in 2021.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: pugmaster on January 11, 2021, 03:01:44 AM
If that's his "special" during his youth, I am 100% sure he wears a cock ring now.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Giza Butler on January 11, 2021, 04:21:46 AM
If that's his "special" during his youth, I am 100% sure he wears a cock ring now.

He's French, I can see it.

Just a ring on the cock, or the one that gets both your dick and nuts? I never understood what they are needed for...
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: chris on January 11, 2021, 05:25:37 AM
(https://i.imgur.com/E8YhG3N.png)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: lk130 on January 11, 2021, 07:41:01 AM
Oh he does a Stylin' on u Ollie
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: michael scarn on January 11, 2021, 08:30:38 AM
Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.

That's a shame if Reynolds missed out on that money, but I'll admit that seeing Reynolds with the 3 stripes would be weird. He looks dope in Vans.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Hombreezy on January 11, 2021, 09:54:00 AM
Expand Quote
I hate this guy because he denied koston es ownership
[close]

Ask
Sorry but you are not allowed to view spoiler contents.
how that worked out...

As for the photo, it's an ollie one-foot, with the back foot coming off. Pierre's signature trick.
You can see it in motion at 2:21:
http://www.youtube.com/watch?v=2RVsUd6DZ_0&t=2m21s
Ollie South
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 09:55:51 AM
Expand Quote
Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Hombreezy on January 11, 2021, 10:01:17 AM
Expand Quote
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Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
As steve Olson would say- “they owe”
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 03:41:57 PM
Expand Quote
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Expand Quote
front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 03:58:45 PM
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front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.
[close]

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
[close]

The funny part is, I was there for 15 years. So why don’t you try “explaining” what I don’t know to me, business mogul. And while you’re at it tell me what “rumors” I am “regurgitating”.

Wait - you worked at Sole Tech for 15 years and somehow still feel this way?

The rumours I speak of is the claim that both people left due to being rejected on ownership requests. If you have proof, let’s see it. I’ll gladly accept I’m wrong if I’ve missed something.

But as for giving away partial ownership of your company to a temporary employee - can you not see how short sighted that would be, considering Koston switched shoe sponsors again after leaving Es and then Lakai? Now you have someone who’s not even part of the company owning a chunk. Awkward.

Also, how would either of those two skaters staying on the brands improve design?

Edit: looks like Koston was on just over a decade. Deleted the part of this post suggesting otherwise.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 04:26:39 PM
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front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.
[close]

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
[close]

The funny part is, I was there for 15 years. So why don’t you try “explaining” what I don’t know to me, business mogul. And while you’re at it tell me what “rumors” I am “regurgitating”.
[close]

Wait - you worked at Sole Tech for 15 years and somehow still feel this way? I guess if you worked there for 15 years you must know Koston was only on for less than 10 years, not “decades”. Would you give away partial ownership to an ageing pro who’s only been with your brand a handful of years? That’s some serious trust/generosity.

The rumours I speak of is the claim that both people left due to being rejected on ownership requests. If you have proof, let’s see it. I’ll gladly accept I’m wrong if I’ve missed something.
[close]

Feel what way? Just sharing because that’s what so many people so often claim they want here ... real info. Felt it might add to the discussion. But when it happens its just met with insults and attacks. I’ve seen it with industry dudes here for years. I was approximating their time on the brands because Eric was with etnies for many years as well. And again, the two most valuable riders in the history of the company were Eric and Andrew ...  Shecks too. Yes, offering them even a percent of their respective brands (which are all now dying) could have been a good move. Certainly couldn’t have made things worse considering the current state of affairs there. It’s working in many instances all ofer the industry, as is the example that if you don’t appreciate your riders they leave often and start their own thing.

Beginning to think that forum clout and the desire to argue and attack and seeming the most “skate knowledgeable” far supersedes the actual desire for truth here. You don’t have to believe it. But to immediately shoot it down as if you might know more than I and not even consider it, is funny. You believe plenty of other things without hard proof this has been industry knowledge for ages (so now we know you are less knowledgable than you make out to be). Sorry dude, I don’t have transcriptions of their meetings or copies of theor resignation letters, nor could they be posted here anyway. so tell us what happened then ... since you understand business so well and others here don’t.

Either way. Don’t believe it if you don’t want. Some people here might appreciate the insight. Shalom to them.

Lol on you not even knowing Koston’s timeline but then trying to harsh me for it. Guess we are seeing where you are at. At least you admitted it.

There’s other instances of riders being given partial ownership of a brand? Who?

Yup, got my Koston timeline wrong cause I thought the move to Lakai was earlier, accepted my mistake there and removed the previous comment. Like I said, I have no problem at all accepting I’m wrong about something.

If you worked there then yeah, I’d love to hear insight. But more so I’m curious of specific examples of other shoe brands offering riders partial ownership. Let’s hear those examples!
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 05:03:24 PM
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front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.
[close]

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
[close]

The funny part is, I was there for 15 years. So why don’t you try “explaining” what I don’t know to me, business mogul. And while you’re at it tell me what “rumors” I am “regurgitating”.
[close]

Wait - you worked at Sole Tech for 15 years and somehow still feel this way? I guess if you worked there for 15 years you must know Koston was only on for less than 10 years, not “decades”. Would you give away partial ownership to an ageing pro who’s only been with your brand a handful of years? That’s some serious trust/generosity.

The rumours I speak of is the claim that both people left due to being rejected on ownership requests. If you have proof, let’s see it. I’ll gladly accept I’m wrong if I’ve missed something.
[close]

Feel what way? Just sharing because that’s what so many people so often claim they want here ... real info. Felt it might add to the discussion. But when it happens its just met with insults and attacks. I’ve seen it with industry dudes here for years. I was approximating their time on the brands because Eric was with etnies for many years as well. And again, the two most valuable riders in the history of the company were Eric and Andrew ...  Shecks too. Yes, offering them even a percent of their respective brands (which are all now dying) could have been a good move. Certainly couldn’t have made things worse considering the current state of affairs there. It’s working in many instances all ofer the industry, as is the example that if you don’t appreciate your riders they leave often and start their own thing.

Beginning to think that forum clout and the desire to argue and attack and seeming the most “skate knowledgeable” far supersedes the actual desire for truth here. You don’t have to believe it. But to immediately shoot it down as if you might know more than I and not even consider it, is funny. You believe plenty of other things without hard proof this has been industry knowledge for ages (so now we know you are less knowledgable than you make out to be). Sorry dude, I don’t have transcriptions of their meetings or copies of theor resignation letters, nor could they be posted here anyway. so tell us what happened then ... since you understand business so well and others here don’t.

Either way. Don’t believe it if you don’t want. Some people here might appreciate the insight. Shalom to them.

Lol on you not even knowing Koston’s timeline but then trying to harsh me for it. Guess we are seeing where you are at. At least you admitted it.
[close]

There’s other instances of riders being given partial ownership of a brand? Who?

Yup, got my Koston timeline wrong cause I thought the move to Lakai was earlier, accepted my mistake there and removed the previous comment. Like I said, I have no problem at all accepting I’m wrong about something.

If you worked there then yeah, I’d love to hear insight. But more so I’m curious of specific examples of other shoe brands offering riders partial ownership. Let’s hear those examples!
[close]

I didn’t say shoe brands. I said brands. There are plenty of brands that pros co-own or have co-owned with partners. If I have to give you a list then you have some homework to do.

Also just gave you plenty of insight and clearly you don’t love to hear it. Don’t need to sit here and prove anything to you. Just don’t understand the reaction here when someone tries to share what so many of you claim you want.

Ok. A skater partnering with someone to start a board brand and a team rider for a shoe brand being offered partial ownership are completely different things. Not even remotely the same. C’mon now. If you can point to an established rider being offered part ownership of a brand, then that’s a start. Multiple instances would establish more of a precedent.

Honestly thought you were a kid talking out of your ass cause there’s a lot of that on here. Sorry for the mischaracterization. We may disagree on the subject of giving away brand ownership, but I’m not trying to out knowledge you or anything.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 05:33:08 PM
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front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.
[close]

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
[close]

The funny part is, I was there for 15 years. So why don’t you try “explaining” what I don’t know to me, business mogul. And while you’re at it tell me what “rumors” I am “regurgitating”.
[close]

Wait - you worked at Sole Tech for 15 years and somehow still feel this way? I guess if you worked there for 15 years you must know Koston was only on for less than 10 years, not “decades”. Would you give away partial ownership to an ageing pro who’s only been with your brand a handful of years? That’s some serious trust/generosity.

The rumours I speak of is the claim that both people left due to being rejected on ownership requests. If you have proof, let’s see it. I’ll gladly accept I’m wrong if I’ve missed something.
[close]

Feel what way? Just sharing because that’s what so many people so often claim they want here ... real info. Felt it might add to the discussion. But when it happens its just met with insults and attacks. I’ve seen it with industry dudes here for years. I was approximating their time on the brands because Eric was with etnies for many years as well. And again, the two most valuable riders in the history of the company were Eric and Andrew ...  Shecks too. Yes, offering them even a percent of their respective brands (which are all now dying) could have been a good move. Certainly couldn’t have made things worse considering the current state of affairs there. It’s working in many instances all ofer the industry, as is the example that if you don’t appreciate your riders they leave often and start their own thing.

Beginning to think that forum clout and the desire to argue and attack and seeming the most “skate knowledgeable” far supersedes the actual desire for truth here. You don’t have to believe it. But to immediately shoot it down as if you might know more than I and not even consider it, is funny. You believe plenty of other things without hard proof this has been industry knowledge for ages (so now we know you are less knowledgable than you make out to be). Sorry dude, I don’t have transcriptions of their meetings or copies of theor resignation letters, nor could they be posted here anyway. so tell us what happened then ... since you understand business so well and others here don’t.

Either way. Don’t believe it if you don’t want. Some people here might appreciate the insight. Shalom to them.

Lol on you not even knowing Koston’s timeline but then trying to harsh me for it. Guess we are seeing where you are at. At least you admitted it.
[close]

There’s other instances of riders being given partial ownership of a brand? Who?

Yup, got my Koston timeline wrong cause I thought the move to Lakai was earlier, accepted my mistake there and removed the previous comment. Like I said, I have no problem at all accepting I’m wrong about something.

If you worked there then yeah, I’d love to hear insight. But more so I’m curious of specific examples of other shoe brands offering riders partial ownership. Let’s hear those examples!
[close]

I didn’t say shoe brands. I said brands. There are plenty of brands that pros co-own or have co-owned with partners. If I have to give you a list then you have some homework to do.

Also just gave you plenty of insight and clearly you don’t love to hear it. Don’t need to sit here and prove anything to you. Just don’t understand the reaction here when someone tries to share what so many of you claim you want.
[close]

Ok. A skater partnering with someone to start a board brand and a team rider for a shoe brand being offered partial ownership are completely different things. Not even remotely the same. C’mon now. If you can point to an established rider being offered part ownership of a brand, then that’s a start. Multiple instances would establish more of a precedent.

Honestly thought you were a kid talking out of your ass cause there’s a lot of that on here. Sorry for the mischaracterization. We may disagree on the subject of giving away brand ownership, but I’m not trying to out knowledge you or anything.
[close]

There ya go. Way better than a knee-jerk verbal assault. Congrats. And the fact that more than one person is here saying the same thing might also be something to consider regarding these “rumors” .

You worked there - are the rumours true or not? They have only been rumours to my knowledge, I don’t recall ever seeing any sort of confirmation which is why I still refer to them as rumours. An employee confirming that both Eric and drew left due to being denied ownership would put an end to that debate. My point was more about that sort of offer being out of the ordinary and short sighted, though I understand the thinking behind it. I guess I just don’t agree it’s a good idea because it doesn’t guarantee anyone will stick around, and creates a huge headache if they do leave. Imagine trying to figure out how to get that partial ownership back that you gave away for free?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 06:34:44 PM
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front foot impossible?
[close]

I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.
[close]

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
[close]

The funny part is, I was there for 15 years. So why don’t you try “explaining” what I don’t know to me, business mogul. And while you’re at it tell me what “rumors” I am “regurgitating”.
[close]

Wait - you worked at Sole Tech for 15 years and somehow still feel this way? I guess if you worked there for 15 years you must know Koston was only on for less than 10 years, not “decades”. Would you give away partial ownership to an ageing pro who’s only been with your brand a handful of years? That’s some serious trust/generosity.

The rumours I speak of is the claim that both people left due to being rejected on ownership requests. If you have proof, let’s see it. I’ll gladly accept I’m wrong if I’ve missed something.
[close]

Feel what way? Just sharing because that’s what so many people so often claim they want here ... real info. Felt it might add to the discussion. But when it happens its just met with insults and attacks. I’ve seen it with industry dudes here for years. I was approximating their time on the brands because Eric was with etnies for many years as well. And again, the two most valuable riders in the history of the company were Eric and Andrew ...  Shecks too. Yes, offering them even a percent of their respective brands (which are all now dying) could have been a good move. Certainly couldn’t have made things worse considering the current state of affairs there. It’s working in many instances all ofer the industry, as is the example that if you don’t appreciate your riders they leave often and start their own thing.

Beginning to think that forum clout and the desire to argue and attack and seeming the most “skate knowledgeable” far supersedes the actual desire for truth here. You don’t have to believe it. But to immediately shoot it down as if you might know more than I and not even consider it, is funny. You believe plenty of other things without hard proof this has been industry knowledge for ages (so now we know you are less knowledgable than you make out to be). Sorry dude, I don’t have transcriptions of their meetings or copies of theor resignation letters, nor could they be posted here anyway. so tell us what happened then ... since you understand business so well and others here don’t.

Either way. Don’t believe it if you don’t want. Some people here might appreciate the insight. Shalom to them.

Lol on you not even knowing Koston’s timeline but then trying to harsh me for it. Guess we are seeing where you are at. At least you admitted it.
[close]

There’s other instances of riders being given partial ownership of a brand? Who?

Yup, got my Koston timeline wrong cause I thought the move to Lakai was earlier, accepted my mistake there and removed the previous comment. Like I said, I have no problem at all accepting I’m wrong about something.

If you worked there then yeah, I’d love to hear insight. But more so I’m curious of specific examples of other shoe brands offering riders partial ownership. Let’s hear those examples!
[close]

I didn’t say shoe brands. I said brands. There are plenty of brands that pros co-own or have co-owned with partners. If I have to give you a list then you have some homework to do.

Also just gave you plenty of insight and clearly you don’t love to hear it. Don’t need to sit here and prove anything to you. Just don’t understand the reaction here when someone tries to share what so many of you claim you want.
[close]

Ok. A skater partnering with someone to start a board brand and a team rider for a shoe brand being offered partial ownership are completely different things. Not even remotely the same. C’mon now. If you can point to an established rider being offered part ownership of a brand, then that’s a start. Multiple instances would establish more of a precedent.

Honestly thought you were a kid talking out of your ass cause there’s a lot of that on here. Sorry for the mischaracterization. We may disagree on the subject of giving away brand ownership, but I’m not trying to out knowledge you or anything.
[close]

There ya go. Way better than a knee-jerk verbal assault. Congrats. And the fact that more than one person is here saying the same thing might also be something to consider regarding these “rumors” .
[close]

You worked there - are the rumours true or not? They have only been rumours to my knowledge, I don’t recall ever seeing any sort of confirmation which is why I still refer to them as rumours. An employee confirming that both Eric and drew left due to being denied ownership would put an end to that debate. My point was more about that sort of offer being out of the ordinary and short sighted, though I understand the thinking behind it. I guess I just don’t agree it’s a good idea because it doesn’t guarantee anyone will stick around, and creates a huge headache if they do leave. Imagine trying to figure out how to get that partial ownership back that you gave away for free?
[close]

You don’t understand why ownership / equity would keep someone around? More than just a contract and a salary? Which, by the way, is allegedly what was enforced to keep Andrew from dipping to adidas during Away Days launch time, the same time mind you, thay they began hooking up his daughter. How can you say that then be attacking others on their knowledge of business. Speaking of business, have yo uever considered that actual proof might be protected under NDAs and not speakable? Not only for riders but staff, ex staff and so on?

What’s this business knowledge and experience you have again?

I said I can understand the thinking behind it, and I agree it would help keep someone around longer - what I said is it does not guarantee that they will stick around, and presents a much bigger issue than simply giving someone a raise or a bonus if the decide to leave the brand.

I have worked in the skate industry on and off for over 25 years, from literally pressing decks all the way to retail sales and everything in between. I've managed warehouses, brands, teams, done graphic/product design, made videos, wrote for magazines, screen printed boards/clothing/stickers, done wholesale sales, organized and taught skate camps and lessons... the list goes on. I was even on Sole Tech flow in Canada for almost a decade (which is why I often speak in defense of ST on here). But honestly, none of that is why I'm questioning the idea of offering part ownership of a company to a team rider - that whole idea just seems short sighted to me, that's all. If it was common practice and proved to be a boost for brands who did it, I wouldn't be doubting it.

I also want to point out that saying something is a rumor does not mean it isn't true - it just means it's not confirmed officially. I think you're taking that assertion too negatively. All I'm saying is we don't have proof that was the case in either situation, only hearsay. People on here still believe Nike bought Janoski's name so they don't have to keep paying him royalties, even though he has personally refuted that. Multiple people believing something they heard through the rumor mill does not make anything more or less true.

I've already apologized for insinuating you were just some random kid with no knowledge of the subject. You're an anonymous poster on a message board - for all I know you never even worked there. But I choose to believe you. Not sure what else you want from me. I also didn't claim to have any knowledge of the reasons either skater left Sole Tech, I just had my doubts about the ownership deal claims, and even then I was more focussed on if that would have been a reasonable request more than if it actually happened or not.

Edit: but also - this is SLAP. This place is salty as fuck and it rubs off on everyone in their posts. I'm much more of a salty old dog on here because other posters have made me that way. You can only take so many random posters being disrespectful before you let the politeness start to slide yourself.

Double edit: the whole reason I responded to you and the other poster in the first place was because you claimed Sole Tech preaches against corporations and the whole tone of your post being very negative, hoping for the demise of the company. Now that you've said you worked there for 15 years, that makes more sense because I assume you did not leave a happy camper? Maybe that anti-corpo talk only happened behind close doors where you would hear it, as an employee? Did Sole Tech brands do anti Nike ads or something that I'm not remembering?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: pugmaster on January 11, 2021, 07:48:02 PM
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If that's his "special" during his youth, I am 100% sure he wears a cock ring now.
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He's French, I can see it.

Just a ring on the cock, or the one that gets both your dick and nuts? I never understood what they are needed for...

To be honest, I don't know what he would prefer.  I like both dick and nuts.  Just nuts is really nice as well.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 07:54:02 PM
Honestly, pizzaandfries, if you had prefaced your original comment with "I worked there for 15 years...", this all would have gone completely different.  ;)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 11, 2021, 08:39:06 PM
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Honestly, pizzaandfries, if you had prefaced your original comment with "I worked there for 15 years...", this all would have gone completely different.  ;)
[close]

Shouldn’t need to in order for you to not come in all hot on attack mode ... hahah

It makes a huge difference in a place like this where the anonymity makes it hard to discern shitposting trolls from people with experience to back up their opinions/posts. I did come in like a sarcastic bitch though - I've been worn down by Slap, haha.

Have to agree having the shot of Pierre in Vision Street Wear shoes as the main image in that timeline is a huge bunt. Why on earth would they do that?!
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Prince on January 11, 2021, 09:57:26 PM
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Honestly, pizzaandfries, if you had prefaced your original comment with "I worked there for 15 years...", this all would have gone completely different.  ;)
[close]

Shouldn’t need to in order for you to not come in all hot on attack mode ... hahah
[close]

It makes a huge difference in a place like this where the anonymity makes it hard to discern shitposting trolls from people with experience to back up their opinions/posts. I did come in like a sarcastic bitch though - I've been worn down by Slap, haha.

Have to agree having the shot of Pierre in Vision Street Wear shoes as the main image in that timeline is a huge bunt. Why on earth would they do that?!

oh you guys...

that was a sweet little back and forth.

just chucking in some thoughts - not agreeing or disagreeing anywhere in particular though - the only person i'm aware of {not saying there aren't others, just the only one i'm aware of} getting ownership stakes in a company they'd been associated with is Kelly Slater after he won his tenth world title. He was offered a bonus or a 3 percent stake in the company, he took the stake. He surfed for them for over 20 years as their biggest dude and left them in 2014. I don't know how much he left them though because I'm pretty sure his new brand {at that time} VSTR was still kind of owned by Quiksilver and I'm pretty sure it folded. I don't know, I don't surf - a lot of my relatives do though.

it does seem like a seldom done thing and even though i could care less about kelly slater, i think the only skater that is even a bit comparable to his stature is tony hawk - so i'm not sure reynolds or koston {whilst bigger deals to me/most skaters than tony hawk is} are big enough deals for any company to give themselves away.

i'm not going to really go back and forth with anyone too much about this. just chucking it out there. love you all, thanks for entertaining me.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: j....soy..... on January 11, 2021, 11:09:26 PM
Back to the trick....Pierre Andre was known for grabbing his back foot like an in liner.....

He'd do pogos like this and when he was trying to transfer his skills to the street he did an Ollie back foot grab......

Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 11, 2021, 11:41:58 PM
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front foot impossible?
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I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
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All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.
[close]

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
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The funny part is, I was there for 15 years. So why don’t you try “explaining” what I don’t know to me, business mogul. And while you’re at it tell me what “rumors” I am “regurgitating”.
[close]

Wait - you worked at Sole Tech for 15 years and somehow still feel this way? I guess if you worked there for 15 years you must know Koston was only on for less than 10 years, not “decades”. Would you give away partial ownership to an ageing pro who’s only been with your brand a handful of years? That’s some serious trust/generosity.

The rumours I speak of is the claim that both people left due to being rejected on ownership requests. If you have proof, let’s see it. I’ll gladly accept I’m wrong if I’ve missed something.
[close]

Feel what way? Just sharing because that’s what so many people so often claim they want here ... real info. Felt it might add to the discussion. But when it happens its just met with insults and attacks. I’ve seen it with industry dudes here for years. I was approximating their time on the brands because Eric was with etnies for many years as well. And again, the two most valuable riders in the history of the company were Eric and Andrew ...  Shecks too. Yes, offering them even a percent of their respective brands (which are all now dying) could have been a good move. Certainly couldn’t have made things worse considering the current state of affairs there. It’s working in many instances all ofer the industry, as is the example that if you don’t appreciate your riders they leave often and start their own thing.

Beginning to think that forum clout and the desire to argue and attack and seeming the most “skate knowledgeable” far supersedes the actual desire for truth here. You don’t have to believe it. But to immediately shoot it down as if you might know more than I and not even consider it, is funny. You believe plenty of other things without hard proof this has been industry knowledge for ages (so now we know you are less knowledgable than you make out to be). Sorry dude, I don’t have transcriptions of their meetings or copies of theor resignation letters, nor could they be posted here anyway. so tell us what happened then ... since you understand business so well and others here don’t.

Either way. Don’t believe it if you don’t want. Some people here might appreciate the insight. Shalom to them.

Lol on you not even knowing Koston’s timeline but then trying to harsh me for it. Guess we are seeing where you are at. At least you admitted it.
[close]

There’s other instances of riders being given partial ownership of a brand? Who?

Yup, got my Koston timeline wrong cause I thought the move to Lakai was earlier, accepted my mistake there and removed the previous comment. Like I said, I have no problem at all accepting I’m wrong about something.

If you worked there then yeah, I’d love to hear insight. But more so I’m curious of specific examples of other shoe brands offering riders partial ownership. Let’s hear those examples!
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I didn’t say shoe brands. I said brands. There are plenty of brands that pros co-own or have co-owned with partners. If I have to give you a list then you have some homework to do.

Also just gave you plenty of insight and clearly you don’t love to hear it. Don’t need to sit here and prove anything to you. Just don’t understand the reaction here when someone tries to share what so many of you claim you want.
[close]

Ok. A skater partnering with someone to start a board brand and a team rider for a shoe brand being offered partial ownership are completely different things. Not even remotely the same. C’mon now. If you can point to an established rider being offered part ownership of a brand, then that’s a start. Multiple instances would establish more of a precedent.

Honestly thought you were a kid talking out of your ass cause there’s a lot of that on here. Sorry for the mischaracterization. We may disagree on the subject of giving away brand ownership, but I’m not trying to out knowledge you or anything.
[close]

There ya go. Way better than a knee-jerk verbal assault. Congrats. And the fact that more than one person is here saying the same thing might also be something to consider regarding these “rumors” .
[close]

You worked there - are the rumours true or not? They have only been rumours to my knowledge, I don’t recall ever seeing any sort of confirmation which is why I still refer to them as rumours. An employee confirming that both Eric and drew left due to being denied ownership would put an end to that debate. My point was more about that sort of offer being out of the ordinary and short sighted, though I understand the thinking behind it. I guess I just don’t agree it’s a good idea because it doesn’t guarantee anyone will stick around, and creates a huge headache if they do leave. Imagine trying to figure out how to get that partial ownership back that you gave away for free?

Koston has said in multiple interviews he left because they wouldn't give him ownership. Look it up. No info on drew yet but just think about it. 15 years after Baker 3, Baker 4 releases and drew has only 5 tricks with only Vans shoes. Either Emerica kept the footage with emericas or drew was mad at them or trying to appeal to Vans so he used only footage in vans. Should Sole Tech give him ownership or at least assurance he had a safe future with them, he could of focused on producing a great long Baker 4 part instead of switching shoe sponsors in the midst of it. This part would of generated tons of emerica shoes sells therefore making more money for pierre. The greed of sole tech owners translated in we skaters losing the chance of enjoying a great drew part, possible the last he could produce considering his age.

Also nobody expects to get ownership from Adidas or Nike lol these companies are too big for that. But they offer the best salary and continuity.

Koston quickly leaving lakai is irrelevant to this dicussion. Also skaters leaving after owning stock is common. Every pro in Plan B owns stock which they return after they quit, Gallant said. Same with Shane when he left Primitive. Let's assume eS gave Koston ownership and he left for Nike anyway after some years, nobody would hold grudge against Sole Tech.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Hefe43 on January 11, 2021, 11:51:40 PM
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front foot impossible?
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I hate this guy because he denied koston es ownership and Reynolds emerica ownership, can’t get behind anything he or his companies do. Then again koston in Nike is tight but I think Reynolds missed an Adidas contract by stating loyal to emerica.
[close]

All true. And those are only the “high profile” stories that have leaked to the public. There are countless stories of shadiness and other riders getting absolutely fucked over. Koston also wanted to start an apparel brand(think 4 star) through sole way back and got denied. The amount they preach against “corporate” footwear brands then shit all over skateboarders is unfathomable. Been happening for decades. Their demise is well earned. And the point made about the Vision gear is also amazing. Bravo.

Also now that we’ve entered the new year and continued financial hardship, keep an eye on who disappears from the rosters and how “down for skateboarders” they are.
[close]

The level of naivete in both of these statements is staggeringly cute. Almost responded seriously before remembering half the posters on here are children who would put their trucks on backwards if the shop didn't put their board together for them. Imagine thinking that a company is somehow required to give away partial ownership to one of their employees... lol.

Thank god Koston is now part owner of Nike with a signature clothing brand and Reynolds owns part of Vans, huh?
[close]

Naivete huh? Your logic is sophomoric. The difference being that Koston and Andrew were both decades-long riders who were part of brand evolution and made eS and Emerica/Altamont what they were. Making Sole and Pierre hundreds of millions of dollars. Offering them a small percentage of the brands as a token of appreciation and a means to keep them there, engaged and happy, along with the brands growing, instead of dying like they have ... would have been courteous, logical and very smart. Their presence also would have kept other key riders in place (go look who left eS right after Koston did and the Emerica exodus around the time of Supra and Krew forming) and helped them acquire better new up-and-coming riders as well. Not to mention, likely better shoe and apparel design. Everyone wins. But Pierre chose ego or greed or made the wrong decisions or whatever in this and many other instances and well, you've watched what's unfolded for the last 15 years.
[close]

Sorry man, your understanding of business is so misguided and you’re just regurgitating rumours. No point in explaining things to you.
[close]

The funny part is, I was there for 15 years. So why don’t you try “explaining” what I don’t know to me, business mogul. And while you’re at it tell me what “rumors” I am “regurgitating”.
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Wait - you worked at Sole Tech for 15 years and somehow still feel this way? I guess if you worked there for 15 years you must know Koston was only on for less than 10 years, not “decades”. Would you give away partial ownership to an ageing pro who’s only been with your brand a handful of years? That’s some serious trust/generosity.

The rumours I speak of is the claim that both people left due to being rejected on ownership requests. If you have proof, let’s see it. I’ll gladly accept I’m wrong if I’ve missed something.
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Feel what way? Just sharing because that’s what so many people so often claim they want here ... real info. Felt it might add to the discussion. But when it happens its just met with insults and attacks. I’ve seen it with industry dudes here for years. I was approximating their time on the brands because Eric was with etnies for many years as well. And again, the two most valuable riders in the history of the company were Eric and Andrew ...  Shecks too. Yes, offering them even a percent of their respective brands (which are all now dying) could have been a good move. Certainly couldn’t have made things worse considering the current state of affairs there. It’s working in many instances all ofer the industry, as is the example that if you don’t appreciate your riders they leave often and start their own thing.

Beginning to think that forum clout and the desire to argue and attack and seeming the most “skate knowledgeable” far supersedes the actual desire for truth here. You don’t have to believe it. But to immediately shoot it down as if you might know more than I and not even consider it, is funny. You believe plenty of other things without hard proof this has been industry knowledge for ages (so now we know you are less knowledgable than you make out to be). Sorry dude, I don’t have transcriptions of their meetings or copies of theor resignation letters, nor could they be posted here anyway. so tell us what happened then ... since you understand business so well and others here don’t.

Either way. Don’t believe it if you don’t want. Some people here might appreciate the insight. Shalom to them.

Lol on you not even knowing Koston’s timeline but then trying to harsh me for it. Guess we are seeing where you are at. At least you admitted it.
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There’s other instances of riders being given partial ownership of a brand? Who?

Yup, got my Koston timeline wrong cause I thought the move to Lakai was earlier, accepted my mistake there and removed the previous comment. Like I said, I have no problem at all accepting I’m wrong about something.

If you worked there then yeah, I’d love to hear insight. But more so I’m curious of specific examples of other shoe brands offering riders partial ownership. Let’s hear those examples!
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I didn’t say shoe brands. I said brands. There are plenty of brands that pros co-own or have co-owned with partners. If I have to give you a list then you have some homework to do.

Also just gave you plenty of insight and clearly you don’t love to hear it. Don’t need to sit here and prove anything to you. Just don’t understand the reaction here when someone tries to share what so many of you claim you want.
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Ok. A skater partnering with someone to start a board brand and a team rider for a shoe brand being offered partial ownership are completely different things. Not even remotely the same. C’mon now. If you can point to an established rider being offered part ownership of a brand, then that’s a start. Multiple instances would establish more of a precedent.

Honestly thought you were a kid talking out of your ass cause there’s a lot of that on here. Sorry for the mischaracterization. We may disagree on the subject of giving away brand ownership, but I’m not trying to out knowledge you or anything.
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There ya go. Way better than a knee-jerk verbal assault. Congrats. And the fact that more than one person is here saying the same thing might also be something to consider regarding these “rumors” .
[close]

You worked there - are the rumours true or not? They have only been rumours to my knowledge, I don’t recall ever seeing any sort of confirmation which is why I still refer to them as rumours. An employee confirming that both Eric and drew left due to being denied ownership would put an end to that debate. My point was more about that sort of offer being out of the ordinary and short sighted, though I understand the thinking behind it. I guess I just don’t agree it’s a good idea because it doesn’t guarantee anyone will stick around, and creates a huge headache if they do leave. Imagine trying to figure out how to get that partial ownership back that you gave away for free?

(https://media.tenor.com/images/5cb084de74f2019c46bc0f7d8d4f4942/tenor.gif)

DM each other like men next time
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: KDP on January 11, 2021, 11:52:44 PM
My only two thoughts on this back and forth are this idea around what are 'good decisions'.

- didn't Lakai give Koston part ownership post éS? As has been pointed out in this thread already; giving away part ownership to a huge name and success are not mutually exclusive. So I am not sure this was particularly a bad decision.

- the mention of the exodus from Emerica around the time of Krew/Supra forming is kind of dodgy ground. Supra and Krew were always terrible. Only a couple of dudes left for that program and it seemed to be more based around Muska over any Emerica guys...And those brands barely lasted a decade of being "bad but acceptable" before turning into nothing.

No insider knowledge on this. Just going by info above.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 12, 2021, 02:16:10 AM
My only two thoughts on this back and forth are this idea around what are 'good decisions'.

- didn't Lakai give Koston part ownership post éS? As has been pointed out in this thread already; giving away part ownership to a huge name and success are not mutually exclusive. So I am not sure this was particularly a bad decision.

- the mention of the exodus from Emerica around the time of Krew/Supra forming is kind of dodgy ground. Supra and Krew were always terrible. Only a couple of dudes left for that program and it seemed to be more based around Muska over any Emerica guys...And those brands barely lasted a decade of being "bad but acceptable" before turning into nothing.

No insider knowledge on this. Just going by info above.

Depends on the situation and timing, I feel giving Koston ownership could have potentially given eS many more successful years. I'd say they'd still be relatively big in 2021. The Koston eS combination was just too perfect. All his shoes, the game of skate, his friendship with McCrank, he was motivated to keep growing with the company, but for them he was just a temporal employee who they thought could just replace with Danny Garcia the second he quit, another great skater who was probably also partially fucked up by this move (this is just speculation). As for Lakai, I can't speak much about it, never interested me much as a brand, I feel Koston didn't fit there anyway. I believe he said they had many money issues already by the time he got on. Who cares, apples and oranges.

With emerica is different, I think even giving drew ownership couldn't have saved them, perhaps by keeping Hsu and Herman but that's off topic, but still it'd have been nice to see them go down with reynolds still in the roster. I think he deserved it. He contributed far more than anybody else for any other company ever, I mean he ended two of their videos with legendary parts, and had a part for another, who else has done that for a company they don't even own? You can tell drew doesn't even care much about money, so what would make him quit emerica after a decade and not use a single clip with their shoes in his potentially last part of his career.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: backagain420 on January 12, 2021, 02:42:48 AM
You do not know the relationship between Pierre and Koston. I'm sure it was good since he rode for eS 10 years. But the truth is they probably weren't really close. And if they were not really good friends why would he want to give a part of his company to him? Pierre had every right to not give Koston ownership in his company. Now you may ask what being friends has to do with business, Well... The reason is because soletech is not a huge company they make a lot of money but they also have tight margins because of how small they are. So why would you give a piece of a small company to someone when you are operating on slim margins. You don't because less money for you. Pierre I am sure makes good money but hes not making millions every year in net profit. Hes paying a lot in salaries, product, riders, distribution and he his company operates in in California which has a nice tax percentage. So I see it from a business prescriptive.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: backagain420 on January 12, 2021, 02:54:54 AM
The reason why Koston joined Lakai was because they offered him ownership in either Lakai or podium distribution, But as you know they were not operating financially stable. So contracts got backed up and it ended up with his departure. I think it was a case of over promise under deliver in Podiums case. Which brings us to another topic Koston of Girl. It is no secret for years that Koston was trying to get ownership in the companies he helped build. Girl made a deal with a investment firm called altamont capital to inject money into Girls budget. The deal ended up with Girl giving them a percentage of their company to them. That drove Koston crazy because one of the companies he co-founded Fourstar was under that umbrella so he was not happy and he had no say because he was not an owner in Girl. Nobody really talks about that but I have done enough research and seen read interviews and articles that describe all this. Nike is publicly traded company and they gave Koston so many shares that he is set for life.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: 4LOM on January 12, 2021, 03:02:25 AM
I like how the top of his foot is on the board in the photo, although video of the trick is pretty underwhelming

Possible trick names:
Rocket south
Ollie south of heaven

Unexplored territory:
Rocket north
Nollie north of heaven
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: backagain420 on January 12, 2021, 03:07:00 AM
Reynolds left emerica because emerica did not want to renew his contract. They wanted to restructure and in doing so they had to subvert their income back into the their company. By not renewing his contract that gave them alot of room to put back into their budget. Also one thing that alot of these brands like Lakai, eS, Emerica is that there success has always bein measured by the success of their riders. Which is not good because it then makes it about what the riders do and not the company. Good example is how SLAP just thinks Emerica is failing because Reynolds left Emerica when in reality it was one of the better things to happen for them. Now I and alot of other people look at Emerica for Emerica and not see Reynold's. I can not even tell you how many times people say "Didn't Reynolds own Emerica". They Don't even know what Soletech is. So no Pierre and Don Brown are doing just fine and I am happy to see how they transform the brands over the next few years.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Giza Butler on January 12, 2021, 04:18:01 AM
I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: TracersOnlyfans on January 12, 2021, 04:30:55 AM
(https://i.ibb.co/rvLCPcf/1610425197266.png) (https://ibb.co/pnstDRr)


(https://i.ibb.co/D49c7pg/1610455605009.png) (https://ibb.co/Tc4jHLq)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 12, 2021, 09:41:22 AM
I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.

This literally.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: MareVitals on January 12, 2021, 10:10:50 AM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
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This literally.
idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: fredgallSOTY on January 12, 2021, 10:16:49 AM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.


Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
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This literally.
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idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.
idk about Koston, but Reynolds is still widely loved and appreciated by the kids
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: JimGeko on January 12, 2021, 11:13:39 AM
(https://i.ibb.co/D49c7pg/1610455605009.png) (https://ibb.co/Tc4jHLq)

Not sure many people will get the moving shadow reference. Unless they were in to D&B in the UK in early/mid 90’s. Lol.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: TracersOnlyfans on January 12, 2021, 11:22:22 AM
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(https://i.ibb.co/D49c7pg/1610455605009.png) (https://ibb.co/Tc4jHLq)
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Not sure many people will get the moving shadow reference. Unless they were in to D&B in the UK in early/mid 90’s. Lol.
there's a bunch of pals here in that age group, and I've seen threads go down rabbit holes about obscure metal, thought I'd test the water. Also the current wave of jungle / breakbeat techno and rave inspired stuff has a lot of younger folks looking backwards.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: RichardBarkley on January 12, 2021, 11:29:54 AM
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(https://i.ibb.co/D49c7pg/1610455605009.png) (https://ibb.co/Tc4jHLq)
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Not sure many people will get the moving shadow reference. Unless they were in to D&B in the UK in early/mid 90’s. Lol.

Beat me to it.

You guys gotta be English ?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: TracersOnlyfans on January 12, 2021, 12:15:31 PM
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(https://i.ibb.co/D49c7pg/1610455605009.png) (https://ibb.co/Tc4jHLq)
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Not sure many people will get the moving shadow reference. Unless they were in to D&B in the UK in early/mid 90’s. Lol.
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Beat me to it.

You guys gotta be English ?
New Zealand
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Esquivel on January 12, 2021, 12:59:52 PM
Greek dude here and Omni Trio were the shit in 1995.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: j....soy..... on January 12, 2021, 02:55:59 PM
Ownership.....meanwhile PA sells an apartment building to keep this ship afloat.....

I'm sure Rick and Mike made off like bandits on Lakai....

Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: TheDraught on January 12, 2021, 03:08:56 PM
It should be noted that at one point Heath was TM at Emerica, and I can't imagine him working for a bunch of cooks. (Even though he quit later)
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: graypubes on January 12, 2021, 03:40:45 PM
It should be noted that at one point Heath was TM at Emerica, and I can't imagine him working for a bunch of cooks. (Even though he quit later)

Not quite the same, but he was also on the same team as Borra and horsey taylor
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: j....soy..... on January 12, 2021, 03:49:01 PM
It should be noted that at one point Heath was TM at Emerica, and I can't imagine him working for a bunch of cooks. (Even though he quit later)

It's owned by Pierre Andre....not chef Pierre....
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Allez_Jambon on January 12, 2021, 04:51:16 PM
(https://i.ibb.co/fF9WPMK/fa24605ec9528469aeccbba2b2245aef.jpg) (https://ibb.co/fF9WPMK)

put him in the pit. i don't want that thing to die.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: GuessAgain? on January 12, 2021, 05:14:50 PM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
[close]

This literally.
[close]
idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.

Fuck knows, but what's for sure is kids couldn't a spec of a damn about fuckin' Soletech. And I'm pretty sure that if younger skaters were privy to the fact Emerica or eS is owned by it they'd be pretty bummed also. I know my couple of emerica fan mates were when they realised it's affiliation with etnies.. In the Uk etnies is kinda some wasteman shopping centre brand shit.

It's sometimes weird coming on here, I forget how in real life a lot of people who skate don't actually delve into the background of things too deep, kinda wish I was naive to some of this bullshit too...
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: j....soy..... on January 12, 2021, 05:24:51 PM
It seems like everything Koston is touching in the last five years is turning to gold.....
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: nah-nah-nah on January 12, 2021, 10:45:42 PM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
[close]

This literally.
[close]
idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.
[close]

Fuck knows, but what's for sure is kids couldn't a spec of a damn about fuckin' Soletech. And I'm pretty sure that if younger skaters were privy to the fact Emerica or eS is owned by it they'd be pretty bummed also. I know my couple of emerica fan mates were when they realised it's affiliation with etnies.. In the Uk etnies is kinda some wasteman shopping centre brand shit.

It's sometimes weird coming on here, I forget how in real life a lot of people who skate don't actually delve into the background of things too deep, kinda wish I was naive to some of this bullshit too...


Did the same kids just realize Nike SB is actually affiliated with Nike? Not cool Nike, the Nike your mom bought you from mega-chain-x as a kid. That weird Nike old people wear and so on.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: pinche gringo on January 13, 2021, 12:37:31 AM
It's owned by Pierre Andre....not chef Pierre....
I honestly hoped this thread would have unraveled into a Chef Pierre appreciation thread by now.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: KDP on January 13, 2021, 12:43:35 AM
Reynolds left emerica because emerica did not want to renew his contract.

Your comments in this thread have been fairly agreeable.

I do disagree that Reynolds doesn't care about money. I worked for a clothing brand he was trying to get onto and the conversation was all about money - which is why he ended up at RVCA as they put the biggest salary on the table. That was what he was after. The fact that a brand would do fuck all to market him didn't matter. It was money and nothing more.

However, this bit I've quoted above is totally untrue.

Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Weededed on January 13, 2021, 01:35:59 AM
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It's owned by Pierre Andre....not chef Pierre....
[close]
I honestly hoped this thread would have unraveled into a Chef Pierre appreciation thread by now.

https://youtu.be/xS7DY32E6es
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Giza Butler on January 13, 2021, 02:40:58 AM
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Reynolds left emerica because emerica did not want to renew his contract.
[close]

Your comments in this thread have been fairly agreeable.

I do disagree that Reynolds doesn't care about money. I worked for a clothing brand he was trying to get onto and the conversation was all about money - which is why he ended up at RVCA as they put the biggest salary on the table. That was what he was after. The fact that a brand would do fuck all to market him didn't matter. It was money and nothing more.

However, this bit I've quoted above is totally untrue.

Not surprised as he probably has to rely mainly on shoes/clothing sponsor to bring food to his table.

Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: KDP on January 13, 2021, 03:21:15 AM
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Reynolds left emerica because emerica did not want to renew his contract.
[close]

Your comments in this thread have been fairly agreeable.

I do disagree that Reynolds doesn't care about money. I worked for a clothing brand he was trying to get onto and the conversation was all about money - which is why he ended up at RVCA as they put the biggest salary on the table. That was what he was after. The fact that a brand would do fuck all to market him didn't matter. It was money and nothing more.

However, this bit I've quoted above is totally untrue.
[close]

Not surprised as he probably has to rely mainly on shoes/clothing sponsor to bring food to his table.

Yeah.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Frank on January 13, 2021, 04:08:17 AM
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Reynolds left emerica because emerica did not want to renew his contract.
[close]

Your comments in this thread have been fairly agreeable.

I do disagree that Reynolds doesn't care about money. I worked for a clothing brand he was trying to get onto and the conversation was all about money - which is why he ended up at RVCA as they put the biggest salary on the table. That was what he was after. The fact that a brand would do fuck all to market him didn't matter. It was money and nothing more.

However, this bit I've quoted above is totally untrue.

i mean who even wears their clothing sponsors stuff? there's like 5 brands whose riders actually wear their stuff. supreme, huf, levis skateboarding, carhartt, dickies, and as a 6th honorable mention probably volcom, even though you don't see people rocking that stone logo anymore. but i would skate their pants if they'd sponsor me.

everyone else just wears that stuff, too, without being on the team. so i guess for most people it's just about a paycheck. some defunct brands felt somewhat genuine at the time, like altamont and analog. probably haven't seen a skater wear a rvca logo in years. you'd have more luck watching mma and stuff.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: GuessAgain? on January 13, 2021, 05:44:09 AM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
[close]

This literally.
[close]
idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.
[close]

Fuck knows, but what's for sure is kids couldn't a spec of a damn about fuckin' Soletech. And I'm pretty sure that if younger skaters were privy to the fact Emerica or eS is owned by it they'd be pretty bummed also. I know my couple of emerica fan mates were when they realised it's affiliation with etnies.. In the Uk etnies is kinda some wasteman shopping centre brand shit.

It's sometimes weird coming on here, I forget how in real life a lot of people who skate don't actually delve into the background of things too deep, kinda wish I was naive to some of this bullshit too...
[close]


Did the same kids just realize Nike SB is actually affiliated with Nike? Not cool Nike, the Nike your mom bought you from mega-chain-x as a kid. That weird Nike old people wear and so on.

If you spoke to a young person on which was cool, nike or etnies? I think you'd be sadly surprised man.

I just don't think 'skater owned' companies workout for new generations when said skater becomes totally irrelevant, there's no face, it's just another company, especially when you realise that an even bigger company owns all 3. Hence why people are saying if Koston or Reynolds had ownership over the 2 other brands it probably would have helped over the last decade... maybe? When the company seems like 'just another company' it's all down to marketing and guess who trumps that?

I think the world's moved on too much in the last decade for these boarderline-skaterowned/corpo cyborgs companies i.e soletech and lakai, there's a dwindling market for it now. No one gives a shit anymore unless you have the small business 'mindfulness' direction of better product, more ethically produced/sourced and backed by likeminded skaters, ie Last Resort, although some of those points are contested, it's still an attempt that people can get behind. The other 4 companies are offering nothing different to nike other than nostalgia and the fake 'bbUt wER'rE sKatEr OwNed' puppy eyes of guilt effect on all the older heads lol.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Burton Ernie on January 13, 2021, 06:08:58 AM
I wore Vans Pro Classics for the past 6-7 years, and recently got the new Emerica Dicksons to try and support my local shop (and Jon Dickson) more. The shoes are great, I recently bought a second pair.

Kinda tangential, but in my opinion Emerica still has a great product and are easily worth supporting. They clearly focus heavily on actual skateboarding.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Alan on January 13, 2021, 07:20:41 AM
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It should be noted that at one point Heath was TM at Emerica, and I can't imagine him working for a bunch of cooks. (Even though he quit later)
[close]

It's owned by Pierre Andre....not chef Pierre....

Dying over here
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Billy Bitchcakes on January 13, 2021, 07:44:57 AM
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Reynolds left emerica because emerica did not want to renew his contract.
[close]

Your comments in this thread have been fairly agreeable.

I do disagree that Reynolds doesn't care about money. I worked for a clothing brand he was trying to get onto and the conversation was all about money - which is why he ended up at RVCA as they put the biggest salary on the table. That was what he was after. The fact that a brand would do fuck all to market him didn't matter. It was money and nothing more.


I mean, why not? Clothing companies historically contribute fuck all to how a pro is perceived / their legacy. They also don't really ask much of their riders. If it doesn't really make a difference which company you're on then why not go for the highest bidder

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Reynolds left emerica because emerica did not want to renew his contract.
[close]

However, this bit I've quoted above is totally untrue.

I'm pretty sure it is true, or at least is was a mutual agreement. At some point a relationship like that becomes unsustainable. The employer wants continually increasing compensation (rightfully so) but after so long has hit a ceiling to where their value to the company isn't increasing in line with their compensation any more. At that point it makes sense for both parties to part way.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Giza Butler on January 13, 2021, 09:35:22 AM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
[close]

This literally.
[close]
idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.
[close]

Fuck knows, but what's for sure is kids couldn't a spec of a damn about fuckin' Soletech. And I'm pretty sure that if younger skaters were privy to the fact Emerica or eS is owned by it they'd be pretty bummed also. I know my couple of emerica fan mates were when they realised it's affiliation with etnies.. In the Uk etnies is kinda some wasteman shopping centre brand shit.

It's sometimes weird coming on here, I forget how in real life a lot of people who skate don't actually delve into the background of things too deep, kinda wish I was naive to some of this bullshit too...
[close]


Did the same kids just realize Nike SB is actually affiliated with Nike? Not cool Nike, the Nike your mom bought you from mega-chain-x as a kid. That weird Nike old people wear and so on.
[close]

If you spoke to a young person on which was cool, nike or etnies? I think you'd be sadly surprised man.

I just don't think 'skater owned' companies workout for new generations when said skater becomes totally irrelevant, there's no face, it's just another company, especially when you realise that an even bigger company owns all 3. Hence why people are saying if Koston or Reynolds had ownership over the 2 other brands it probably would have helped over the last decade... maybe? When the company seems like 'just another company' it's all down to marketing and guess who trumps that?

I think the world's moved on too much in the last decade for these boarderline-skaterowned/corpo cyborgs companies i.e soletech and lakai, there's a dwindling market for it now. No one gives a shit anymore unless you have the small business 'mindfulness' direction of better product, more ethically produced/sourced and backed by likeminded skaters, ie Last Resort, although some of those points are contested, it's still an attempt that people can get behind. The other 4 companies are offering nothing different to nike other than nostalgia and the fake 'bbUt wER'rE sKatEr OwNed' puppy eyes of guilt effect on all the older heads lol.

You're probably right, and I agree with everything you said.

I feel that there has been a huge gap little over 10 years ago where "skater owned" footwear brands didn't fought back the big Corpo brands or maybe they have underestimated them. During this time, those ownership deals could have "maybe" saved the face of Soletech/Lakai/DVS ?  Too late now.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: sus on January 13, 2021, 09:53:32 AM
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Reynolds left emerica because emerica did not want to renew his contract.
[close]

Your comments in this thread have been fairly agreeable.

I do disagree that Reynolds doesn't care about money. I worked for a clothing brand he was trying to get onto and the conversation was all about money - which is why he ended up at RVCA as they put the biggest salary on the table. That was what he was after. The fact that a brand would do fuck all to market him didn't matter. It was money and nothing more.

However, this bit I've quoted above is totally untrue.
[close]

Not surprised as he probably has to rely mainly on shoes/clothing sponsor to bring food to his table.
[close]

Yeah.

Reynolds left because he wanted to wear different shoes and try something different after two decades of riding for the same company, it wasn't because Emerica didn't want to renew. I highly doubt they would refuse to renew his contract when there were still plenty of Reynolds shoes in the catalog for future seasons. He also left before anything had fully been negotiated at vans, so there was no guarantee that he was even going to be announced to the team at the time he left.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 13, 2021, 10:02:27 AM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
[close]

This literally.
[close]
idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.
[close]

Fuck knows, but what's for sure is kids couldn't a spec of a damn about fuckin' Soletech. And I'm pretty sure that if younger skaters were privy to the fact Emerica or eS is owned by it they'd be pretty bummed also. I know my couple of emerica fan mates were when they realised it's affiliation with etnies.. In the Uk etnies is kinda some wasteman shopping centre brand shit.

It's sometimes weird coming on here, I forget how in real life a lot of people who skate don't actually delve into the background of things too deep, kinda wish I was naive to some of this bullshit too...
[close]


Did the same kids just realize Nike SB is actually affiliated with Nike? Not cool Nike, the Nike your mom bought you from mega-chain-x as a kid. That weird Nike old people wear and so on.
[close]

If you spoke to a young person on which was cool, nike or etnies? I think you'd be sadly surprised man.

I just don't think 'skater owned' companies workout for new generations when said skater becomes totally irrelevant, there's no face, it's just another company, especially when you realise that an even bigger company owns all 3. Hence why people are saying if Koston or Reynolds had ownership over the 2 other brands it probably would have helped over the last decade... maybe? When the company seems like 'just another company' it's all down to marketing and guess who trumps that?

I think the world's moved on too much in the last decade for these boarderline-skaterowned/corpo cyborgs companies i.e soletech and lakai, there's a dwindling market for it now. No one gives a shit anymore unless you have the small business 'mindfulness' direction of better product, more ethically produced/sourced and backed by likeminded skaters, ie Last Resort, although some of those points are contested, it's still an attempt that people can get behind. The other 4 companies are offering nothing different to nike other than nostalgia and the fake 'bbUt wER'rE sKatEr OwNed' puppy eyes of guilt effect on all the older heads lol.
[close]

You're probably right, and I agree with everything you said.

I feel that there has been a huge gap little over 10 years ago where "skater owned" footwear brands didn't fought back the big Corpo brands or maybe they have underestimated them. During this time, those ownership deals could have "maybe" saved the face of Soletech/Lakai/DVS ?  Too late now.

Too late now yes, but even getting rid of drew now is not gonna save emerica, why not go down with Drew on board, honoring all his contributions thus far.
I could see this “restructuring” of emerica turning into  another creative hiatus like the one eS had.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: KDP on January 13, 2021, 10:10:57 AM
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I see ownership in a way like Spanky is doing Baker graphics, or other older pros are now doing back-end stuff for brands.

Having Reynolds and Koston as part owners of both 'es and Emerica whould have rejuvinated the company, and probably kept a tighter team without having so many people leaving and creating a sort of identity hole.

In the end Nike or Vans or any other bigger shoes brand doesn't offer this but pays well and it's a great way for an aging professional to fade out.

Now basically all SoleTech brands have lost a lot of history and a lot of branding that even Koston or Reynolds brought to the table.
[close]

This literally.
[close]
idk man. This board is filled with older heads saying 40+ year old skateboarders would have rejuvenated a dying small footwear company. do younger kids really care much about either Koston or Reynolds? No doubt they are legends but obviously having Reynolds on wasn't cutting it for Emerica towards the end. would I have loved to see both have ownership? Yes, but I don't think it would save either brand (Reynolds owned Altamont and that shit still went under). the big companies offer the best contracts and can afford the most advertising and that's that. This board just circle jerks around everything these brands have messed up over the years but in reality, the second the big names came in with good money it was done no matter what, it just does not make sense to turn that down.

Lets be real, you and everyone you know has been skating nike and vans for the past decade and that is not gonna change anytime soon. I think we can stop talking about this on every soletech/lakai thread.
[close]

Fuck knows, but what's for sure is kids couldn't a spec of a damn about fuckin' Soletech. And I'm pretty sure that if younger skaters were privy to the fact Emerica or eS is owned by it they'd be pretty bummed also. I know my couple of emerica fan mates were when they realised it's affiliation with etnies.. In the Uk etnies is kinda some wasteman shopping centre brand shit.

It's sometimes weird coming on here, I forget how in real life a lot of people who skate don't actually delve into the background of things too deep, kinda wish I was naive to some of this bullshit too...
[close]


Did the same kids just realize Nike SB is actually affiliated with Nike? Not cool Nike, the Nike your mom bought you from mega-chain-x as a kid. That weird Nike old people wear and so on.
[close]

If you spoke to a young person on which was cool, nike or etnies? I think you'd be sadly surprised man.

I just don't think 'skater owned' companies workout for new generations when said skater becomes totally irrelevant, there's no face, it's just another company, especially when you realise that an even bigger company owns all 3. Hence why people are saying if Koston or Reynolds had ownership over the 2 other brands it probably would have helped over the last decade... maybe? When the company seems like 'just another company' it's all down to marketing and guess who trumps that?

I think the world's moved on too much in the last decade for these boarderline-skaterowned/corpo cyborgs companies i.e soletech and lakai, there's a dwindling market for it now. No one gives a shit anymore unless you have the small business 'mindfulness' direction of better product, more ethically produced/sourced and backed by likeminded skaters, ie Last Resort, although some of those points are contested, it's still an attempt that people can get behind. The other 4 companies are offering nothing different to nike other than nostalgia and the fake 'bbUt wER'rE sKatEr OwNed' puppy eyes of guilt effect on all the older heads lol.
[close]

You're probably right, and I agree with everything you said.

I feel that there has been a huge gap little over 10 years ago where "skater owned" footwear brands didn't fought back the big Corpo brands or maybe they have underestimated them. During this time, those ownership deals could have "maybe" saved the face of Soletech/Lakai/DVS ?  Too late now.
[close]

Too late now yes, but even getting rid of drew now is not gonna save emerica, why not go down with Drew on board, honoring all his contributions thus far.
I could see this “restructuring” of emerica turning into  another creative hiatus like the one eS had.

This angle is based on a myth that emerica didn't want to renew his contract, which has been pointed out as untrue.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 10:19:55 AM
Gotta love how corpo sports brands can do things like cut the entire team in one country, screw over skate shops, make you wait in line and pay $300 for a shoe they could easily just make more of, erase videos from the web, sell rollerblades, sell in Walmart etc... but a brand born from skateboarding letting a rider slip away because they couldn't compete with the money being offered elsewhere - fucking bring out the firing squad!!!
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: HORSES on January 13, 2021, 01:38:59 PM
Didn't eS drop their whole team with out warning?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 01:56:57 PM
Didn't eS drop their whole team with out warning?

I highly doubt there was no previous discussion when they decided to put es' on hiatus, or when team riders were let go. I'm sure it seemed out of the blue to fans who only see the brands through their media output, but huge decisions like that are not just made on a whim with no notice.

But my point was that the corpos do the same thing, if people want to get upset at SoleTech for questionable decisions.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: radcunt on January 13, 2021, 02:04:37 PM
Oooh a nice backside Prissy Trimble!! 
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: HORSES on January 13, 2021, 02:14:46 PM
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Didn't eS drop their whole team with out warning?
[close]

I highly doubt there was no previous discussion when they decided to put es' on hiatus, or when team riders were let go. I'm sure it seemed out of the blue to fans who only see the brands through their media output, but huge decisions like that are not just made on a whim with no notice.

But my point was that the corpos do the same thing, if people want to get upset at SoleTech for questionable decisions.

I remember reading an interview with one of the riders at the time (maybe Mike Anderson?) that there was no transparency from eS, and one day the program was just done with no warning.

You can be upset at both.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: heckler on January 13, 2021, 02:22:16 PM
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Didn't eS drop their whole team with out warning?
[close]

I highly doubt there was no previous discussion when they decided to put es' on hiatus, or when team riders were let go. I'm sure it seemed out of the blue to fans who only see the brands through their media output, but huge decisions like that are not just made on a whim with no notice.

But my point was that the corpos do the same thing, if people want to get upset at SoleTech for questionable decisions.
[close]

I remember reading an interview with one of the riders at the time (maybe Mike Anderson?) that there was no transparency from eS, and one day the program was just done with no warning.

You can be upset at both.

From Bobby Worrest's Chrome Ball interview a few years ago:
Quote
CBI: Something that I’m still trying to wrap my head around is what happened with the end of that first era of eS. Didn’t you just put out a shoe, like, a week before?

Bobby Worrest: Yeah, I’d just put out a shoe and a little video part thing before all that went down.

CBI: Did you see the end coming?

Bobby Worrest: Yes and no. We’d gone through multiple dudes at the company pretty quickly. And Scuba had told me at one point that we weren’t looking so good. I guess they’d hired some guy to try turning the company around but we never really heard anything more about it. And then one day, I get a call from Don Brown. It’s over.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 02:42:18 PM
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Didn't eS drop their whole team with out warning?
[close]

I highly doubt there was no previous discussion when they decided to put es' on hiatus, or when team riders were let go. I'm sure it seemed out of the blue to fans who only see the brands through their media output, but huge decisions like that are not just made on a whim with no notice.

But my point was that the corpos do the same thing, if people want to get upset at SoleTech for questionable decisions.
[close]

I remember reading an interview with one of the riders at the time (maybe Mike Anderson?) that there was no transparency from eS, and one day the program was just done with no warning.

You can be upset at both.
[close]

From Bobby Worrest's Chrome Ball interview a few years ago:
Quote
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CBI: Something that I’m still trying to wrap my head around is what happened with the end of that first era of eS. Didn’t you just put out a shoe, like, a week before?

Bobby Worrest: Yeah, I’d just put out a shoe and a little video part thing before all that went down.

CBI: Did you see the end coming?

Bobby Worrest: Yes and no. We’d gone through multiple dudes at the company pretty quickly. And Scuba had told me at one point that we weren’t looking so good. I guess they’d hired some guy to try turning the company around but we never really heard anything more about it. And then one day, I get a call from Don Brown. It’s over.
[close]

So yeah, sounds like there were warning signs, and then Don called Worrest to make it official. Doesn't sound like Manderson got any notice though.

The thing is - I'm not bummed at Sole Tech OR Nike etc for moves like that. It's business and all I'm saying is hating on ST for doing it but worshipping at the altar of Nike etc is silly. They care even less about skaters than a company like Sole Tech. At the end of the day I find this all really interesting because I've never really factored behind the scenes business into my like/dislike for brands. I just care about the skating and products.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: RichardBarkley on January 13, 2021, 03:10:41 PM
Gotta love how corpo sports brands can do things like cut the entire team in one country, screw over skate shops, make you wait in line and pay $300 for a shoe they could easily just make more of, erase videos from the web, sell rollerblades, sell in Walmart etc... but a brand born from skateboarding letting a rider slip away because they couldn't compete with the money being offered elsewhere - fucking bring out the firing squad!!!

Well put
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Prince on January 13, 2021, 04:12:48 PM
i've really enjoyed the tentacles of this thread. it's gone in a few interesting directions and prompted quite a bit of discussion. slap is really interesting in how much it can make you think about skateboarding holistically from the act, to pros and kooks, to the product, to the industry - it's fun, but as others have mentioned, also kind of makes your skating experience a lot more loaded than it seems for friends who don't care about slap/background info/company ownership blah blah etc.

some days i feel like i get my skateboarding dose without physically getting a skate in, just by soaking up all this jazz. much more fulfilling than just watching skate vids when you're not skating. it's cool.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 05:41:47 PM
The more this subject comes up on Slap, the more I realize my support for Sole Tech brands in 2021 is akin to the guys who still fucked with Powell after the 80's. Lol. I guess the shit just plain ain't cool anymore to the newer generation.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: HugeBodBoyle on January 13, 2021, 05:43:01 PM
I wonder how much of Emerica being seen as "on the ropes" is due to their largely So-Cal based team juxtaposed against a world where skateboarding is being seen more and more as a less Cali-centric thing?

Also, how much of it has to do with the influx of streetwear culture in skateboarding and that butting up against the idea that you probably wouldn't wear some of these brands clothing with a pair of Figgy shoes?
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 13, 2021, 05:43:39 PM
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Gotta love how corpo sports brands can do things like cut the entire team in one country, screw over skate shops, make you wait in line and pay $300 for a shoe they could easily just make more of, erase videos from the web, sell rollerblades, sell in Walmart etc... but a brand born from skateboarding letting a rider slip away because they couldn't compete with the money being offered elsewhere - fucking bring out the firing squad!!!
[close]

Well put

Nobody was offering koston or drew money when they left ST. They wanted to stay and keep contributing to the company, in exchange of a well deserved part ownership or salary increase and were rejected instead.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 06:12:30 PM
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Gotta love how corpo sports brands can do things like cut the entire team in one country, screw over skate shops, make you wait in line and pay $300 for a shoe they could easily just make more of, erase videos from the web, sell rollerblades, sell in Walmart etc... but a brand born from skateboarding letting a rider slip away because they couldn't compete with the money being offered elsewhere - fucking bring out the firing squad!!!
[close]

Well put
[close]

Nobody was offering koston or drew money when they left ST. They wanted to stay and keep contributing to the company, in exchange of a well deserved part ownership or salary increase and were rejected instead.

Not quite accurate.

From Koston's CBI interview...

"For years on eS, I had a standing offer at Lakai. And this was not only to be part of something with my friends, but also as part owner! Partial ownership of eS for me was never an option, I was only ever going to be a contracted rider there. But that only lasts for so long. After that, I’m done...  I left a pretty big contract at eS but I had to be realistic about things. I made the decision that I needed to be an owner and be part of this thing forever. But obviously, that changed. In reality, it’s not as pretty as it sounds. Owning shit is not that great, especially with partners that are questionable."
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: CHONGO on January 13, 2021, 06:13:25 PM
karate chop!!!!!!
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 13, 2021, 06:56:56 PM
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Gotta love how corpo sports brands can do things like cut the entire team in one country, screw over skate shops, make you wait in line and pay $300 for a shoe they could easily just make more of, erase videos from the web, sell rollerblades, sell in Walmart etc... but a brand born from skateboarding letting a rider slip away because they couldn't compete with the money being offered elsewhere - fucking bring out the firing squad!!!
[close]

Well put
[close]

Nobody was offering koston or drew money when they left ST. They wanted to stay and keep contributing to the company, in exchange of a well deserved part ownership or salary increase and were rejected instead.
[close]

Not quite accurate.

From Koston's CBI interview...

"For years on eS, I had a standing offer at Lakai. And this was not only to be part of something with my friends, but also as part owner! Partial ownership of eS for me was never an option, I was only ever going to be a contracted rider there. But that only lasts for so long. After that, I’m done...  I left a pretty big contract at eS but I had to be realistic about things. I made the decision that I needed to be an owner and be part of this thing forever. But obviously, that changed. In reality, it’s not as pretty as it sounds. Owning shit is not that great, especially with partners that are questionable."

You just confirmed what I said, he wanted ownership and they said no, he didn’t leave because some big corporate was offering him more money that ST couldn’t match.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 07:29:12 PM
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Gotta love how corpo sports brands can do things like cut the entire team in one country, screw over skate shops, make you wait in line and pay $300 for a shoe they could easily just make more of, erase videos from the web, sell rollerblades, sell in Walmart etc... but a brand born from skateboarding letting a rider slip away because they couldn't compete with the money being offered elsewhere - fucking bring out the firing squad!!!
[close]

Well put
[close]

Nobody was offering koston or drew money when they left ST. They wanted to stay and keep contributing to the company, in exchange of a well deserved part ownership or salary increase and were rejected instead.
[close]

Not quite accurate.

From Koston's CBI interview...

"For years on eS, I had a standing offer at Lakai. And this was not only to be part of something with my friends, but also as part owner! Partial ownership of eS for me was never an option, I was only ever going to be a contracted rider there. But that only lasts for so long. After that, I’m done...  I left a pretty big contract at eS but I had to be realistic about things. I made the decision that I needed to be an owner and be part of this thing forever. But obviously, that changed. In reality, it’s not as pretty as it sounds. Owning shit is not that great, especially with partners that are questionable."
[close]

You just confirmed what I said, he wanted ownership and they said no, he didn’t leave because some big corporate was offering him more money that ST couldn’t match.

You said no one was offering Koston money, which is directly refuted by his own words. Lakai had an offer for years, and he could get ownership too (which he says in hindsight is not actually a great deal). I will agree it sounds like ownership WAS the bigger motivator at the time though. But there most certainly was an offer, that's why I said "not quite accurate".
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: roger baglady on January 13, 2021, 07:50:40 PM
i thought this was that nigga who usedta eat raw fish and peanut butter at pier 7.
 free max bee
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 09:23:09 PM
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Didn't eS drop their whole team with out warning?
[close]

I highly doubt there was no previous discussion when they decided to put es' on hiatus, or when team riders were let go. I'm sure it seemed out of the blue to fans who only see the brands through their media output, but huge decisions like that are not just made on a whim with no notice.

But my point was that the corpos do the same thing, if people want to get upset at SoleTech for questionable decisions.
[close]

I remember reading an interview with one of the riders at the time (maybe Mike Anderson?) that there was no transparency from eS, and one day the program was just done with no warning.

You can be upset at both.
[close]

It was virtually overnight. No one internally really knew either. Maybe the executive team. One day people came in and their jobs and team rider slots and the brand were gone and everyone was scrambling to fabricate a narrative. "Creative hiatus" was a lie. Banks were involved. It was a multi million dollar budget cut essentially. In other words "they are just going to abandon skateboarding and skateboarders when it's not lucrative anymore!"

Damn. So it was that abrupt. Weak.

It doesn't affect my opinion on their products and team, but interesting to hear it was as bleak as a lot of people suspected when the whole "creative hiatus" explanation was put out there. Didn't they come back only a year later or something? Wonder what changed? Less investment in team for sure.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 13, 2021, 09:37:25 PM
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Gotta love how corpo sports brands can do things like cut the entire team in one country, screw over skate shops, make you wait in line and pay $300 for a shoe they could easily just make more of, erase videos from the web, sell rollerblades, sell in Walmart etc... but a brand born from skateboarding letting a rider slip away because they couldn't compete with the money being offered elsewhere - fucking bring out the firing squad!!!
[close]

Well put
[close]

Nobody was offering koston or drew money when they left ST. They wanted to stay and keep contributing to the company, in exchange of a well deserved part ownership or salary increase and were rejected instead.
[close]

Not quite accurate.

From Koston's CBI interview...

"For years on eS, I had a standing offer at Lakai. And this was not only to be part of something with my friends, but also as part owner! Partial ownership of eS for me was never an option, I was only ever going to be a contracted rider there. But that only lasts for so long. After that, I’m done...  I left a pretty big contract at eS but I had to be realistic about things. I made the decision that I needed to be an owner and be part of this thing forever. But obviously, that changed. In reality, it’s not as pretty as it sounds. Owning shit is not that great, especially with partners that are questionable."
[close]

You just confirmed what I said, he wanted ownership and they said no, he didn’t leave because some big corporate was offering him more money that ST couldn’t match.
[close]

You said no one was offering Koston money, which is directly refuted by his own words. Lakai had an offer for years, and he could get ownership too (which he says in hindsight is not actually a great deal). I will agree it sounds like ownership WAS the bigger motivator at the time though. But there most certainly was an offer, that's why I said "not quite accurate".

Ok, what I meant was that they didn't quit because some other company, big corporate or not, offered them more money or ownership, they both wanted and were motivated to continue to stay in the brand and ST said no because they didn't want to give a small percentage of the company to them, even though they had contributed so much for so many years. Reynolds pretty much used all of his most productive time as a skater with them.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 10:15:30 PM
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Didn't eS drop their whole team with out warning?
[close]

I highly doubt there was no previous discussion when they decided to put es' on hiatus, or when team riders were let go. I'm sure it seemed out of the blue to fans who only see the brands through their media output, but huge decisions like that are not just made on a whim with no notice.

But my point was that the corpos do the same thing, if people want to get upset at SoleTech for questionable decisions.
[close]

I remember reading an interview with one of the riders at the time (maybe Mike Anderson?) that there was no transparency from eS, and one day the program was just done with no warning.

You can be upset at both.
[close]

It was virtually overnight. No one internally really knew either. Maybe the executive team. One day people came in and their jobs and team rider slots and the brand were gone and everyone was scrambling to fabricate a narrative. "Creative hiatus" was a lie. Banks were involved. It was a multi million dollar budget cut essentially. In other words "they are just going to abandon skateboarding and skateboarders when it's not lucrative anymore!"
[close]

Damn. So it was that abrupt. Weak.

It doesn't affect my opinion on their products and team, but interesting to hear it was as bleak as a lot of people suspected when the whole "creative hiatus" explanation was put out there. Didn't they come back only a year later or something? Wonder what changed? Less investment in team for sure.
[close]

Very weak. Yeah, came back a few years later with very little overheard, barely paying skaters. Recycling one old shoe after another. You know, really progressive and giving back to skateboarding. Happy to see those evil "corpo" brands took care of the riders that Sole abandoned, glad so many landed on their feet. TX, Bobby, Manderson, Terps, etc. Scuba and Rattray working at Nike and so on. Ironic huh?

I personally love Accel slims, and the slim plus, and the Swift. The SLB 97 with the toe cap was so good I had about 5 pairs in a row when they remade it. Quattros look really dope, as does the Silo redone with the Quattro sole.

I don't think the recycling old shoe designs argument is a good one to make when we're comparing a company like es' to the majors like Nike. Blazer, Dunk, Bruin... ahem. The Janoski is a copy of a damn boat shoe. Most pros are lucky to get a colorway while being buried in an imageless team hundreds of riders deep. I agree it's good they're getting paid well, but Nike and the other sport brands almost exclusively rely on previous shoe designs they recycled for the skate market. I'm not hating on them for it at all - just pointing out it's a normal practice for the majors too, possibly even more so.

I don't think the major sport brands are evil, even if I wish they weren't involved in skateboarding. My reason for not liking them is because to me they represent two things - sports, and the jocks who harassed me for simply being a skateboarder during my youth. It bums me out they've infiltrated skateboarding and I genuinely do not like to see huge sport logos on shoes in media. Even still, I would never fault a pro for quitting a "core" brand to ride for the majors - you'd be dumb to turn that down. As much as I back Sole Tech, it's a new era and they have less money/relevance than ever for up and coming skaters.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Lou Strux on January 13, 2021, 10:35:58 PM
Kinda wild that the Sole Tech brands were who pros aspired to sign with back in the late 90s & early 00s, where as now (bless their little hearts) they’re practically the Duffs, or Dekline of the contemporary skate shoe industry.
Nutty.
Hang in there Sole Tech.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Glurmpz on January 13, 2021, 10:49:28 PM
Kinda wild that the Sole Tech brands were who pros aspired to sign with back in the late 90s & early 00s, where as now (bless their little hearts) they’re practically the Duffs, or Dekline of the contemporary skate shoe industry.
Nutty.
Hang in there Sole Tech.

For sure - that's what I was getting about my support for them being akin to dudes who still liked Powell post 80's. I gotta start skipping past the Sole Tech hate because it just reminds me that I'm old as fuck and the skate aesthetic that appeals to me is not very popular anymore.

That being said - that new Johnny Wilson video might have been best of the year. Hard to remember, there's been so many. But I looked past he Nikes for that one, lol.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: DarkPools on January 14, 2021, 12:28:58 AM
Etnies is the best of the three brands and has been the  most consistent of the three, in my opinion. Emerica, a close second. Es was supreme until 2006 and then they drifted away from relevance gradually. I blame it on the vulc shoe trend at that time. Really didn't do much for them aside from the Square One.

The whole Es goin under in 2012 just sounds unfortunate and not malicious from what I've seen/heard. Especially if it has something to do with banks/finances being cut/affected so abruptly. It's hard to give people enough notice when you didn't even get notice that everything was being dropped, and you have to tell your riders right after...
However, if I don't know something or am missing info about, I'm happy to be corrected.

I'll gladly still buy etnies. I think they make the best quality shoes right now: those Michelin cupsoles are incredible shoes!
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: backagain420 on January 14, 2021, 02:33:52 AM
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Didn't eS drop their whole team with out warning?
[close]

I highly doubt there was no previous discussion when they decided to put es' on hiatus, or when team riders were let go. I'm sure it seemed out of the blue to fans who only see the brands through their media output, but huge decisions like that are not just made on a whim with no notice.

But my point was that the corpos do the same thing, if people want to get upset at SoleTech for questionable decisions.
[close]

I remember reading an interview with one of the riders at the time (maybe Mike Anderson?) that there was no transparency from eS, and one day the program was just done with no warning.

You can be upset at both.
[close]

It was virtually overnight. No one internally really knew either. Maybe the executive team. You don't often tell people they are getting laid off before they are laid off. That's standard HR procedure. One day people came in and their jobs and team rider slots and the brand were gone and everyone was scrambling to fabricate a narrative. "Creative hiatus" was a lie. Banks were involved. Don mentioned it in an interview once. It was a multi million dollar budget cut essentially. In other words "they are just going to abandon skateboarding and skateboarders when it's not lucrative anymore!"
Slow down bro don't make up information that's untrue. Post the article where Don Brown talks about how eS was involved with banks and that's why it went on hiatus.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: backagain420 on January 14, 2021, 02:43:25 AM
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Etnies is the best of the three brands and has been the  most consistent of the three, in my opinion. Emerica, a close second. Es was supreme until 2006 and then they drifted away from relevance gradually. I blame it on the vulc shoe trend at that time. Really didn't do much for them aside from the Square One.

The whole Es goin under in 2012 just sounds unfortunate and not malicious from what I've seen/heard. Especially if it has something to do with banks/finances being cut/affected so abruptly. It's hard to give people enough notice when you didn't even get notice that everything was being dropped, and you have to tell your riders right after...
However, if I don't know something or am missing info about, I'm happy to be corrected.

I'll gladly still buy etnies. I think they make the best quality shoes right now: those Michelin cupsoles are incredible shoes!
[close]

And now you see the full circle journey and the beginning of the end, stemming from shitty decisions that lead to things like losing Koston, Paul, PJ, Antwuan, Penny, Mikey Taylor  (all heavies at the time) and others which causes the aforementioned chain reaction I mentioned earlier in this thread. Malicious? No. Dumb and digging their own grave? Yes. Imagine losing your brand (and hundreds of millions over the course of a decade) because you don’t want to properly compensate key riders and employees with a tiny fraction of your revenue then blaming other brands and everyone but yourself for your downfall? Lol.

Edit: keep in mind around the same time Emerica lost Ellington and a few others, etnies lost Janoski. Company-wide exodus. Do you really think that’s all just a coincidence?
No bro not at all. You have to understand the relationship of industry heads and riders. I can go into detail and talk about why these riders left and did something else but it would fall on deaf ears. What you need to get the idea of riders being the main idea of the brand out of your head. What Sole tech does with their companies reflects their ideas and the riders being apart of it at that time is what promotes their ideas. You need start just looking at the branding and quality of the products before you just start talking about how they fell off.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Frank on January 14, 2021, 02:43:55 AM
Edit: keep in mind around the same time Emerica lost Ellington and a few others, etnies lost Janoski. Company-wide exodus. Do you really think that’s all just a coincidence?

ellington was on supra right from the start though, that was when, 2005? janoski was already a couple years on nike and already had his pro model out by 2012. same with p-rod, who was on nike pretty early on. so i wouldn't call that a company wide exodus. koston went to lakai around fully flared. all these people have been off and well established on other companies when es kicked it/went on hiatus. it sucked most for bobby and kellen james, who just had a promodel released or were about to respectively. that kj shoe was dope as hell, like a modern sal.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Frank on January 14, 2021, 03:07:13 AM
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Edit: keep in mind around the same time Emerica lost Ellington and a few others, etnies lost Janoski. Company-wide exodus. Do you really think that’s all just a coincidence?
[close]

ellington was on supra right from the start though, that was when, 2005? janoski was already a couple years on nike and already had his pro model out by 2012. same with p-rod, who was on nike pretty early on. so i wouldn't call that a company wide exodus. koston went to lakai around fully flared. all these people have been off and well established on other companies when es kicked it/went on hiatus. it sucked most for bobby and kellen james, who just had a promodel released or were about to respectively. that kj shoe was dope as hell, like a modern sal.
[close]

This was an example completely separate from talk of the hiatus.
alright, i thought we were talking about a 1-2 year timeline of exits leading up to the hiatus. not disagreeing that these exits were signs that es/sole tech was on the relevancy downturn.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 14, 2021, 03:16:08 AM
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Etnies is the best of the three brands and has been the  most consistent of the three, in my opinion. Emerica, a close second. Es was supreme until 2006 and then they drifted away from relevance gradually. I blame it on the vulc shoe trend at that time. Really didn't do much for them aside from the Square One.

The whole Es goin under in 2012 just sounds unfortunate and not malicious from what I've seen/heard. Especially if it has something to do with banks/finances being cut/affected so abruptly. It's hard to give people enough notice when you didn't even get notice that everything was being dropped, and you have to tell your riders right after...
However, if I don't know something or am missing info about, I'm happy to be corrected.

I'll gladly still buy etnies. I think they make the best quality shoes right now: those Michelin cupsoles are incredible shoes!
[close]

And now you see the full circle journey and the beginning of the end, stemming from shitty decisions that lead to things like losing Koston, Paul, PJ, Antwuan, Penny, Mikey Taylor  (all heavies at the time) and others which causes the aforementioned chain reaction I mentioned earlier in this thread. Malicious? No. Dumb and digging their own grave? Yes. Imagine losing your brand (and hundreds of millions over the course of a decade) because you don’t want to properly compensate key riders and employees with a tiny fraction of your revenue then blaming other brands and everyone but yourself for your downfall? Lol.

Edit: keep in mind around the same time Emerica lost Ellington and a few others, etnies lost Janoski. Company-wide exodus. Do you really think that’s all just a coincidence?

This, except mike Taylor, he wasn’t at the same level of the rest of the team.
Their shoes were great but it was with the combination of their team that made the company also great; the greedy owners thought they could just keep replacing the skaters every few years. Happened with Creager too. Say somebody like Gino that doesn’t produce anything for years, I understand him getting the boot, but koston creager and drew were very motivated in continuously contributing to the brands in exchange of some ownership and were rejected.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: KDP on January 14, 2021, 03:27:23 AM
There is a lot of opinion in the last couple of pages being touted as fact.

It's definitely getting hard to separate the two. The worry being that some of the ideas will then become fact just because a couple of the posters here repeat it enough...
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Nth syd bear on January 14, 2021, 05:04:38 AM
There is a lot of opinion in the last couple of pages being touted as fact.

It's definitely getting hard to separate the two. The worry being that some of the ideas will then become fact just because a couple of the posters here repeat it enough...

That's the way of the world my man..
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Shifty Flip on January 14, 2021, 05:54:10 AM
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There is a lot of opinion in the last couple of pages being touted as fact.

It's definitely getting hard to separate the two. The worry being that some of the ideas will then become fact just because a couple of the posters here repeat it enough...
[close]

That's the way of the world my man..
This IS the Way.

**Also, did I miss the Pierre Andre Fandangler photoshop?  Its gotta be there right?   
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: MareVitals on January 14, 2021, 06:59:20 AM
God ya'll are dumb as fuck we've been having this conversation since Dunks became a thing. You can talk about how they should have kept x rider but really how would they afford that shit compared to Nike money? Even if they paid one of these dudes to stay I'm sure some other guys would be getting the chop to compensate. I'm not saying they didn't fuck up but at the end of the day, they stood no chance to the budget of a company like Nike anyway.

Nike paid riders well, we saw riders wear the shoes in the ads and videos, and we bought them. That is that. No behind the scenes shade was going to prevent that from happening if better money is on the table and you have the short career expectancy of a pro skater. Even if they kept a few guys it would just be delaying the inevitable. I don't think either brand is evil but complaining that a smaller brand didn't do enough to compete against one of the biggest companies in the world is just a dumb ass thing to do. Just let it go.

Also, it was no shock when eS went under. If you were skating at the time you know their whole identity was not in style at all. Everyone was wearing vulcs and eS was known for more tech cupsoles. In a different world they would probably be popular today with that resurgence but not with Kelly Hart as the face of the company.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: tiltmode43 on January 14, 2021, 08:32:25 AM
Interesting thread with a lot of opinions.

Before the end of 2020 I hadn't purchased a pair of Etnies since maybe 2006, probably from their outlet store. I came across their Vegan collection when doing holiday shopping and ended up ordering 4 pairs on sale. Looks like they've been taking part in the buy a shoe, plant a tree program for a while too, kinda neat. https://www.etnies.com/us/collections/vegan/

Who knows if their eco/ethical approach is just a marketing exercise to appeal to another niche, but I can get behind it either way.
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: fredgallSOTY on January 14, 2021, 08:44:03 AM
i thought emerica was really sick when i was like 6

idk thats all i have to contribute to this thread
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: Easy Slider on January 14, 2021, 08:53:39 AM
The only Etnies I ever bought and would buy again is the original Sal Barbier 23. I had it in baby blue back in the day, stuffed a few extra pairs of socks to make them even puffier.  8)

That was one of my top 3 skateshoes ever, along with the first Airwalk NTS (black) and the Duffs KCK‘s (white).
Title: Re: Pierre Andre/Crazy Etnies Ad
Post by: ilikebigbutts on January 14, 2021, 10:36:41 AM
The only etnies I ever bought were the artos back in like 2006 or something. After made 2 I bought some hsus until he left then I swore I’d never buy more shoes from them but actually I bought a pair or desarmos like two years ago. The guy is too good not too support him. I hope he gets a better shoe sponsor. he deserves better. How do the freestylers always manage to get the best dudes somehow? I’d admit to a degree of scouting skills right there. they even had Diego Nájera recently. Good thing he got quickly in adidas. I hope paul gets wade on Nike.