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Skateboarding => USELESS WOODEN TOY BANTER => Topic started by: Street Leaks Skateboarding on January 09, 2012, 08:36:13 AM
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Fresh off the rumor mill of the Agenda Show in Long Beach last week.
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If so, FUCK YEAH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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if so, that is so fucking awesome.
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He can't have that much money... or can he?
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any proof to this other than the OP's thread title
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Sweet, Can't wait for all the exclusive Monster and Young and Restless Boards.
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I have no idea what amount of money this represent but it's just a skateboard brand,pocket money for Dyrdek enterprises!
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I don't know if this is a good idea or not. It may be well intentioned and has potential to be awesome but let's be honest Rob Dyrdek's income seems like a bubble that will eventually burst when skateboarding starts to die down again. Let's put it this way, once the money stops coming into Street League it would be cancelled, Rob can't expect his TV show to continue forever and DC is dumping a lot of money into their new program and it could go either way and could end up hurting them in the long run or potentially putting them out of business if it doesn't work. Burton on the other hand has had healthy growth over the past 15-20 years whereas Dyrdek's hype seems to be a bubble. On the other hand this could potentially be really good for Workshop and DNA because it will make them 'sovereign'(pun intended) as others pointed out though, Monster and DC collaborations would be almost guaranteed which would be awful. If the Dyrdek bubble bursts it could hurt the brand, then again they could always sell again to someone else but it seems Burton has worked well.
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Dude best idea ever. They could totally turn Alien into Plan B's sister company with the rest of the DC guys. Just think about it, ARTSY NYJAH!
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i could see him being able to afford to purchase Alien.. but probably not DNA.
probably not true but id be cool with it.
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Ridiculousness
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It's definitely true. I was with him yesterday and he told me all about it. Even joked about making Dill president.. shit, maybe he wasn't joking.
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common rob, you could have told us this was your plan in the first place?!!!
no wonder why he sells his ass on a daily basis if buying Alien back was his plan all along. The ends justify the means?
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Damn gnarly
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whatever... it's just a transfer of a company from one non-skateboarder to another non-skateboarder...
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It was all part of the plan.
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whatever... it's just a transfer of a company from one non-skateboarder to another non-skateboarder...
what are you talking about?
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Don't forget he'll have an instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.
People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.
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dude yes
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all of a sudden everybody seems to like Dyrdek.
bi.....
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Remember.....this dude kick flipped a car son. A car.
Well at least all those Monster and DC checks will go to a good cause. I feel like Alien might not even be that much to buy anyways, unless they make tons of money for Burton. Fuck, all the guys on Alien should just quite and start a new company with Dyrdek.
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i dig them skate plazas.
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a plethora of subaru and big black boards will soon follow
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Don't forget he'll have and instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.
People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.
How will he have an instant demographic buying in? The random people that know about him from MTV don't give a shit whether Burton or Dyrdek owns AWS/DNA.
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why is this a good thing? Are we hating Burton cause they make snowboards but embracing Rob because he makes reality TV? IMO alien may be under the burton roof bu they fly their own flag, if you think having rob in charge of alien is going to make the brand better please explain how? I can only see him selling it out and watering it down.
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Add a sunglass brand to the Dyrdek empire.
http://business.transworld.net/78627/news/rob-dyrdek-pete-fox-jerome-mage-launch-eyewear-brand/ (http://business.transworld.net/78627/news/rob-dyrdek-pete-fox-jerome-mage-launch-eyewear-brand/)
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Add a sunglass brand to the Dyrdek empire.
http://business.transworld.net/78627/news/rob-dyrdek-pete-fox-jerome-mage-launch-eyewear-brand/ (http://business.transworld.net/78627/news/rob-dyrdek-pete-fox-jerome-mage-launch-eyewear-brand/)
Notice to only person wearing sunglasses in that photo is Dyrdek hahahahaha.
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does that mean borra is back on?
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Remember.....this dude kick flipped a car son. A car.
Well at least all those Monster and DC checks will go to a good cause. I feel like Alien might not even be that much to buy anyways, unless they make tons of money for Burton. Fuck, all the guys on Alien should just quite and start a new company with Dyrdek.
SEEK
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I see this as good thing.
Hell, Dyrdek has been with the Workshop since before some of ya'll were born.
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whatever... it's just a transfer of a company from one non-skateboarder to another non-skateboarder...
It's a comment on the lack of skating from Dyrdek. �I'm not a skate nerd, but I just check his mindfield part - it's about 1:39 in length and because it's AWS, there is a least 20 seconds of filler. �I also remember seeing his game of skate at the berrics... it was pretty pathetic. �If I'm wrong, I'll say I'm wrong, but does the guy skate anymore? �Seems to busy making TV shows...
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this is actually a good thing.
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i dont really have a problem with Burton quite honestly.. we're not talking about VFcorp here
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It's a comment on the lack of skating from Dyrdek. �I'm not a skate nerd, but I just check his mindfield part - it's about 1:39 in length and because it's AWS, there is a least 20 seconds of filler. �I also remember seeing his game of skate at the berrics... it was pretty pathetic. �If I'm wrong, I'll say I'm wrong, but does the guy skate anymore? �Seems to busy making TV shows...
Does he skate anymore? Fuck yeah! I've actually watched his Fantasy Factory show and every once and a while
he'll throw down at that indoor skatepark he built.
So does he still "skate?"
Yes, and I'd venture to say that he's still a fuck ton better than anyone lurking this thread right meow
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whatever... it's just a transfer of a company from one non-skateboarder to another non-skateboarder...
It's a comment on the lack of skating from Dyrdek. �I'm not a skate nerd, but I just check his mindfield part - it's about 1:39 in length and because it's AWS, there is a least 20 seconds of filler. �I also remember seeing his game of skate at the berrics... it was pretty pathetic. �If I'm wrong, I'll say I'm wrong, but does the guy skate anymore? �Seems to busy making TV shows...
That front blunt in mind field was serious
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It's a comment on the lack of skating from Dyrdek. �I'm not a skate nerd, but I just check his mindfield part - it's about 1:39 in length and because it's AWS, there is a least 20 seconds of filler. �I also remember seeing his game of skate at the berrics... it was pretty pathetic. �If I'm wrong, I'll say I'm wrong, but does the guy skate anymore? �Seems to busy making TV shows...
Does he skate anymore? Fuck yeah! I've actually watched his Fantasy Factory show and every once and a while
he'll throw down at that indoor skatepark he built.
So does he still "skate?"
Yes, and I'd venture to say that he's still a fuck ton better than anyone lurking this thread right meow
Like I said, I could be wrong. I think I've watched a total of 3 minutes worth of Fantasy Factory (is it even still on?) I just lump him in the group of old pros taking up spots that a ton of young rippers probably deserve - but they're not on Mtv everyday so they don't sell boards.
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In time when everything is taken over by corporations this definitely is a good thing.
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oh yes
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alien doesn't feel corporate now in any way shape or form. Yet everything rob does is aimed at mainstream america. Just cause someone skates doesn't automatically make them a man of honor. I see this as an ironic death to a great brand.
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alien doesn't feel corporate now in any way shape or form. Yet everything rob does is aimed at mainstream america. Just cause someone skates doesn't automatically make them a man of honor. I see this as an ironic death to a great brand.
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hypothetically . . .
would this make dill upriver? :o
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Remember.....this dude kick flipped a car son. A car.
strongest argument yet. the rest of you , however.... babblin' fools
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Bring back SEEK! Shit was soo dope
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To be honest, I'm not seeing the difference. Burton may be a "corporation" but it is owned by Jake Burton, who is a singular entity. Rob would basically be following Jake Burton's lead and purchasing DNA to start his own "corporation". I would imagine eventually he would be licensing other brands to be distributed by his new distro, potentially Rogue Status, Young & Whatever that his nephew or cousin does.
If anything it could be really hard to purchase DNA and continue business as usual. Habitat footwear is, I'd assume, done through Burton much like Gravis, and could lose some of their manufacturers in the process.
Who knows. This could be a good thing, or a bad thing. But as it's been said pretty often, Burton has no effect on the daily runnings of AWS and Habitat.
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alien doesn't feel corporate now in any way shape or form. Yet everything rob does is aimed at mainstream america. Just cause someone skates doesn't automatically make them a man of honor. I see this as an ironic death to a great brand.
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Just because Rob Dyrdek is on TV and occasionally does kooky shit doesn't mean his intentions as a skateboarder aren't pure. He's still this dude Rob Dyrdek - Timecode - 1996 (http://www.youtube.com/watch?v=W8-T9sREXOo#) just let him make his money and put it to good use.
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Dude obviously got a great business sense, most of the kids out there buying product in general don't have a clue about who owns what, it's all about image and what brands are 'cool'.
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I see this as good thing.
Hell, Dyrdek has been with the Workshop since before some of ya'll were born.
Same with DC, guys made some clever sponsorship choices.
He could easily afford DNA too. No doubt he has shares and trades regularly.
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how could anyone see this as a bad thing?
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I liked being able to stop by the Burton Store in L.A. and seeing the skate section, it sucks that it will be gone.
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how could anyone see this as a bad thing?
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I liked being able to stop by the Burton Store in L.A. and seeing the skate section, it sucks that it will be gone.
If only there were other skateshops in L.A....
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i think it would be cool if he had some ownership in workshop, seeing as he's been loyal to them for 20+ years (even more if you count the g&s days), but i think him buying DNA outright would be the eventual death of the brand. i'll probably get a lot of flack for this, but the partnership with Burton seems to be going pretty well. Now if Burton for some reason decided to pull the plug and Dyrdek swooped in to save the day, that would make a lot more sense, but if he's trying to buy it now while things are going good, that puts a lot of risk into the equation, not to mention he's gonna pay a shitload more for the company
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i think it would be cool if he had some ownership in workshop, seeing as he's been loyal to them for 20+ years (even more if you count the g&s days), but i think him buying DNA outright would be the eventual death of the brand. i'll probably get a lot of flack for this, but the partnership with Burton seems to be going pretty well. Now if Burton for some reason decided to pull the plug and Dyrdek swooped in to save the day, that would make a lot more sense, but if he's trying to buy it now while things are going good, that puts a lot of risk into the equation, not to mention he's gonna pay a shitload more for the company
Agree with this.
I don't care that the Workshop is owned by Burton, and truthfully have only had a couple boards before and don't plan on buying another until Jake goes pro, but if Dyrdek does buy it, it could easily go two ways. 1) No difference at all, or 2) Dyrdek and the fact that he thinks skateboarding is a full fledged sport will drag down AWS with him, potentially lumping it in with Street League, and whatever other shitty companies he has ties to.
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aws died years ago.
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When DNA was skater owned they had a mini ramp there. Now that burton owns it the mini is gone.
May seem like a little thing, but it hurt the soul of the company.
Call me a kook, but I believe all skateboard companies should be owned by skateboarders.
Rob may have done some bitch ass shit to get his money, but I'm glad to see he's finally putting it to good use.
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either way those companies already lost their good rep with me and its not like rob dyrdek owning them is gonna make a difference
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Hill and Carter on mtv instead of a snow covered mountain
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I liked being able to stop by the Burton Store in L.A. and seeing the skate section, it sucks that it will be gone.
If only there were other skateshops in L.A....
That carried as much AWS shit.
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Well everything Rob Dyrdek does removes skateboarding more and more from anything I relate too. Closer to big league football/basket etc etc. Fuck him. I do not trust him with running anything, AWS is probably taking a turn for the worse.
I sincerely wish that skateboarding was not able to make anyone rich.
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aws died years ago.
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If this is true then I'd say Carter and Co. have talked to him already. Maybe they even wanted it. You never know if Burton started trying to push things a direction they didn't want and AWS started looking at a way out.
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When DNA was skater owned they had a mini ramp there. Now that burton owns it the mini is gone.
May seem like a little thing, but it hurt the soul of the company.
Call me a kook, but I believe all skateboard companies should be owned by skateboarders.
Rob may have done some bitch ass shit to get his money, but I'm glad to see he's finally putting it to good use.
Im not sure how burton has anything to do with that ive been to there place in vermont and it has tons of stuff to skate including a half pipe pretty sick actually
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I can't remember the video but it was where Rob was talking about another riders contract and he hooked him up. They were all super young and piling out in a hotel room at the time.
He's backed his sponsors since day one, builds free parks, etc. It seems anytime he's mentioned, he's doing something good for skateboarding and his friends. Can't hate on that.
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When DNA was skater owned they had a mini ramp there. Now that burton owns it the mini is gone.
May seem like a little thing, but it hurt the soul of the company.
Call me a kook, but I believe all skateboard companies should be owned by skateboarders.
Rob may have done some bitch ass shit to get his money, but I'm glad to see he's finally putting it to good use.
Im not sure how burton has anything to do with that ive been to there place in vermont and it has tons of stuff to skate including a half pipe pretty sick actually
They have a half pipe, fucking awesome?
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i have to admit that this is pretty cool
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When DNA was skater owned they had a mini ramp there. Now that burton owns it the mini is gone.
May seem like a little thing, but it hurt the soul of the company.
Call me a kook, but I believe all skateboard companies should be owned by skateboarders.
Rob may have done some bitch ass shit to get his money, but I'm glad to see he's finally putting it to good use.
Im not sure how burton has anything to do with that ive been to there place in vermont and it has tons of stuff to skate including a half pipe pretty sick actually
The only time I ever dropped in on a legit vert ramp was the one behind Burton in Burlington, VT. No pads, no helmet. MAN, I'm glad I didn't fall.
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dyrdek's corny, but he's business savvy. he knows the current workshop image is a huge thing and he's way too smart to fuck with that.
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If this somehow resulted in Workshop going back to what it was like 18 years ago then I'd be stoked. That probably won't happen so most skaters will continue to not give a shit, groms will keep eating their stuff up, and nobody who isn't closely connected with the company will notice any change.
I'd love to see the brand resurrected and be as sick as it used to be. Probably more likely just be the same thing as now but the money will be routed to a different bank account.
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I think it would be a good move for Dyrdek. I'm confident that he'd leave it alone. Those dudes brought him over from G&S. I doubt he tried to fuck with company when he had the clout to do so. I don't think he would mess with if it were his. He knows its customers aren't down for Monster-MTV-Y&R crossover shit. But then again if Burton is willing to part with DNA, then maybe its not doing so well for them.
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Jesus, do you really hate Bobby D that much? I remember talking with Fred Gall round 94-95ish and Rob was his favorite dude at the time. *sorry, just had to put that in there for the brown pants of the world*. If anybody is going to make money in this business I'd hate to think it wasn't a skateboarder. He can be a bit kooky, but he has good intentions and is as brand loyal as Steve Cab.
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Imagine aws going back to the hip hop image it had back in the day.
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imagine AWS boards touching rouge status & young and wrecckless gear . .
. . .
oh god I'm going to puke!
seriously though have any of you looked at the AWS catalog? There's like 4 or 5 pages of GOOD aws product (which is only decks) and the rest is absolute dyrdek doo doo, reflex crap, and some pretty horrid clothing that looks like it's on its way to target. IMO Dyrdek could easily ruin the only good part of alien that is left, or I guess he could "better" it somehow in between shootings of tosh 2.0 ???
the only way I could see this working out for the better is if he buys DNA (financial difficulties solved?) and leaves AWS alone
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Imagine aws going back to the hip hop image it had back in the day.
Imagine Dill with long hair, baggy pants, and vita shoes again. it just wouldn't be right.
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It's definitely true. I was with him yesterday and he told me all about it. Even joked about making Dill president.. shit, maybe he wasn't joking.
Of course Dill should be president...
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I can't remember the video but it was where Rob was talking about another riders contract and he hooked him up. They were all super young and piling out in a hotel room at the time.
Kalis's Epicly Later'd.
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Hey, maybe fantasy factory isn't so bad?!
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Fucking unreal, thats some power move alright.
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I can't remember the video but it was where Rob was talking about another riders contract and he hooked him up. They were all super young and piling out in a hotel room at the time.
He's backed his sponsors since day one, builds free parks, etc. It seems anytime he's mentioned, he's doing something good for skateboarding and his friends. Can't hate on that.
You Sir, are smart
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Yeah? How so?
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Good, good! The money is going back to someone who somewhat gives a shit.
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So does this mean Habitat also? cuz according to Kalis neither he nor Dyrdek are fond of that brand. I also see Habitat fitting more into Burtons scheme with the shoe team and how generic Element 2.0 it has become.
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i think(hope) it'll be a good thing. i'm assuming he'd be pretty hands off and it would probably stay the way it is now, but he'd be less likely to bail on the company if it started making less money
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Well everything Rob Dyrdek does removes skateboarding more and more from anything I relate too. Closer to big league football/basket etc etc. Fuck him. I do not trust him with running anything, AWS is probably taking a turn for the worse.
I sincerely wish that skateboarding was not able to make anyone rich.
^ you definitely wouldn't be saying that if you were in his position. I dont see the point in hating on someone for making money, At least hes not making scooters like shaun white.
And about the whole him being a bubble thing His net worth is about 45 million dollars and he makes 30,000 for each episode of fantasy factory.
The dude is set for life and now he has ridiculousness to boot. I dont see this "bubble" popping anytime soon.
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He just announced the new team members, so down river.
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When DNA was skater owned they had a mini ramp there. Now that burton owns it the mini is gone.
May seem like a little thing, but it hurt the soul of the company.
Call me a kook, but I believe all skateboard companies should be owned by skateboarders.
Rob may have done some bitch ass shit to get his money, but I'm glad to see he's finally putting it to good use.
Im not sure how burton has anything to do with that ive been to there place in vermont and it has tons of stuff to skate including a half pipe pretty sick actually
The only time I ever dropped in on a legit vert ramp was the one behind Burton in Burlington, VT. No pads, no helmet. MAN, I'm glad I didn't fall.
They got rid of the vert ramp. Now they have a bowl that is perfect.
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sometimes he's funny, sometimes unwatchable. but he's always done a lot for skateboarders.
never understood this mentality that if you can flip a board decently, you're not allowed to do anything else with your life.
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alien is still the best company. not talking about the wood though
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alien is still the best company. not talking about the wood though
so it's just a brand then?
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I suspect Burton wants to sell it off. and I would like to think that Dyrdek is a much better option than some mega corpo shit swooping in like say Marc Ecko, Timberland, or Billabong.
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alien is still the best company. not talking about the wood though
I'm skating an AWS now and I really like it.
I suspect Burton wants to sell it off. and I would like to think that Dyrdek is a much better option than some mega corpo shit swooping in like say Marc Ecko, Timberland, or Billabong.
And I'd support Dyrdek's purchase if Burton's trying to sell AND if he buys all of DNA--not just AWS. After that, I haven't been able to find a consistent argument that Burton owning DNA is affecting how AWS and Habitat are ran, so if Burton isn't doing that and if they aren't looking to get rid of the companies, then I see no reason to change hands.
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http://instagr.am/p/gIldz/ (http://instagr.am/p/gIldz/)
"Rob Dyrdek announces he just bought Alien Workshop. Yes."
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We all complain when companies are not skater owned, and now when someone comes up enough to buy one, you give him shit....
Right on Dyrdek! do what you do lil' daddy 8)
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http://instagr.am/p/gIldz/ (http://instagr.am/p/gIldz/)
"Rob Dyrdek announces he just bought Alien Workshop. Yes."
Is the middle bgp d00d wearing an index shirt?
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Wow. Now no one can use the Burton excuse why it sucks. Now we have to find another reason.
Good shit Dyrdek.
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this is major.
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Now if he hires back Don Pendleton, all would be right.
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Just texted the DNA rep and he had no idea this was happening... he's tripping.
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Now if he hires back Brian Wenning, all would be right.
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http://instagr.am/p/gIldz/ (http://instagr.am/p/gIldz/)
"Rob Dyrdek announces he just bought Alien Workshop. Yes."
If you are talking about the black shirt with the white lettering, it's JSLV.
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i'm so hyped on this - rob is a pioneer street pro, glad the workshop is back in skate hands
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Hyped/shocked.
(Was listening to The Lung by Dinosaur Jr. While reading this)
Also
this is major.
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Now if he hires back Don Pendleton, all would be right.
Agree.
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cool hopefully he doesn't start making changes to the team or art direction
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I don't think Alien is worth as much as people think it is. Its hard to make money off a board company. Also when Burton bought them they switched all the distribution from the big skate distributers to the same distributers and their snowboards in lots of regions. So instead of being able to buy workshop boards with a batch of other decks you have to order them from Burton and pay separate shipping! I wouldn't be sup prised if their sales dropped quite a bit from switching to burton
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If this somehow resulted in Workshop going back to what it was like 18 years ago then I'd be stoked.
So they haven't done anything good since 1993? Really?Are you that jaded and disconnected from skating that you can't even acknowledge anything cool Chris Carter and Mike hill have done since slick bottoms and bearing covers? I realize most people here don't bother offering a counter point to anything you say because 15 paragraphs later they're blowing their brains out, but having skated for over 25 years and seeing many changes in this industry,I can say that the workshop has dropped the ball a few times but it sure hasn't been almost 2 decades since they were relevant or done something worth mentioning.
Damn dude, you keep the bitter old guy schtick up pretty well, so kudos on that. But there is still some cool stuff happening out there, if you look around a little more.
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If this somehow resulted in Workshop going back to what it was like 18 years ago then I'd be stoked.
Damn dude, you keep the bitter old guy schtick up pretty well, so kudos on that. But there is still some cool stuff happening out there, if you look around a little more.
Mid West much?
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I hope all goes well with this move. Alien is one of the only companies I really pay attention to, It just better not go ass backwards.
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sometimes he's funny, sometimes unwatchable. but he's always done a lot for skateboarders.
never understood this mentality that if you can flip a board decently, you're not allowed to do anything else with your life.
you, sir, are not core enough
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day one baby
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whatever. alien/habitat have been shit for some time now. i don't know what is or isn't burton's fault, but it's been going south since the acquisition. don't confuse good skateboarders with a company. sure all the dudes on alien/habitat kill it, even the new guys. however, alien never really had the "best skaters," just certain kinds of skaters. as good as half the new dudes are (undeniable), they don't belong THERE. people hardly got on alien/habitat before. just an example, but steve durante was flow for them for 5 years before they even gave him a real spot on the team. countless votes and revotes.. if one person said "no," you weren't on. how many votes do you think some of these new dudes got? i'm guessing that process went out the window long ago. even graphic wise, it never seemed like random series' of boards, but more like a huge cohesive piece of work. definitely not the case in the past few years. every piece of the puzzle just fit so well. i don't know, i hate complaining like this, but in my younger years i just felt so strongly about alien (and habitat when it started up). i guess my point is, who knows how much of this rob dyrdek can fix? but it can't really get any lamer at this point, so i don't see what's so bad about letting a person who obviously loves the company a chance at bringing it back. what do we have to lose? andy warhol themed boards? i mean c'mon....
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daewon baby!
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I've put stickers on every alien board I've had since '99
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I've got faith in the guy but I kinda feel like there's the chance of him being pushed around by all the heavy corporates he's backed by. Really hope the Street League/MTV/Monster shit keeps its hands off this and the creative direction stays with Carter etc.
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I hope he makes a series of really bad business decisions and crashes it into the ground to the point where nobody would want to touch the company. Then in 20 years I can buy the rights to the name for a handful of beads and turn myself pro for Alien Workshop.
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Don't forget he'll have and instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.
People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.
How will he have an instant demographic buying in? The random people that know about him from MTV don't give a shit whether Burton or Dyrdek owns AWS/DNA.
You answered you own question homeslice....Ask MTV, who obviously sees a need to give him one show after another. They don't do that for just anybody- it's simple business sense. Does Pauly Shore have a show?? No. He's not relevant (I miss him though). Dyrdek has viewers, fans, good ratings, Rob & Big and basically Fantasy Factory in syndication....a following...my point wasn't that they'd give a shit about skateboarding, my point is they see a face, they see his gear, and they buy more.
I mean who the hell buys Young & Restless gear? Nobody at my local park, and nobody I've seen on a board around Philly. The fact that 'DramaBeats' 'designs' the gear, and has an office in the Fantasy Factory is all kids need to see.
The 'core' scene may dislike DC but they sell a lot of gear...Are they still a 'Skate Company'? Why would they need to re-brand the skate section? If they weren't sponsoring Street League (Dyrdek on TV in front of Millions of impressionable youths again...but on another network), and Battle of the Berrics, would their sales be as strong as they are?
I'm almost 28 and the marketing/advertising doesn't phase me as much now, in fact it pisses me off that it's so tactless and over the top in some ways- but you gotta pay bills. Make BIG Moves, while others talk about them on message boards.
I didn't say I fully backed the motives, just said the plan was wise.
Edit: it should be noted that in a few of his MTV shows there are a shit-ton of AWS boards allllllll over the place. You think he asked an interior designer what would look best? Think about it next time you flip through the channels. Son is a business, man.
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We always thought he said dick one baby in the photo intro as kids. Yeah..
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whatever. alien/habitat have been shit for some time now. i don't know what is or isn't burton's fault, but it's been going south since the acquisition. don't confuse good skateboarders with a company. sure all the dudes on alien/habitat kill it, even the new guys. however, alien never really had the "best skaters," just certain kinds of skaters. as good as half the new dudes are (undeniable), they don't belong THERE. people hardly got on alien/habitat before. just an example, but steve durante was flow for them for 5 years before they even gave him a real spot on the team. countless votes and revotes.. if one person said "no," you weren't on. how many votes do you think some of these new dudes got? i'm guessing that process went out the window long ago. even graphic wise, it never seemed like random series' of boards, but more like a huge cohesive piece of work. definitely not the case in the past few years. every piece of the puzzle just fit so well. i don't know, i hate complaining like this, but in my younger years i just felt so strongly about alien (and habitat when it started up). ? i guess my point is, who knows how much of this rob dyrdek can fix? but it can't really get any lamer at this point, so i don't see what's so bad about letting a person who obviously loves the company a chance at bringing it back. what do we have to lose? andy warhol themed boards? i mean c'mon....
(http://hotlard.files.wordpress.com/2008/12/shut_the_fuck_up2.jpg)
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Now if he hires back Brian Wenning, all would be right.
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whatever. alien/habitat have been shit for some time now. i don't know what is or isn't burton's fault, but it's been going south since the acquisition. don't confuse good skateboarders with a company. sure all the dudes on alien/habitat kill it, even the new guys. however, alien never really had the "best skaters," just certain kinds of skaters. as good as half the new dudes are (undeniable), they don't belong THERE. people hardly got on alien/habitat before. just an example, but steve durante was flow for them for 5 years before they even gave him a real spot on the team. countless votes and revotes.. if one person said "no," you weren't on. how many votes do you think some of these new dudes got? i'm guessing that process went out the window long ago. even graphic wise, it never seemed like random series' of boards, but more like a huge cohesive piece of work. definitely not the case in the past few years. every piece of the puzzle just fit so well. i don't know, i hate complaining like this, but in my younger years i just felt so strongly about alien (and habitat when it started up). ? i guess my point is, who knows how much of this rob dyrdek can fix? but it can't really get any lamer at this point, so i don't see what's so bad about letting a person who obviously loves the company a chance at bringing it back. what do we have to lose? andy warhol themed boards? i mean c'mon....
(http://hotlard.files.wordpress.com/2008/12/shut_the_fuck_up2.jpg)
Nah, he's right.
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If this somehow resulted in Workshop going back to what it was like 18 years ago then I'd be stoked.
Damn dude, you keep the bitter old guy schtick up pretty well, so kudos on that. But there is still some cool stuff happening out there, if you look around a little more.
I back this.
To everyone complaining about Alien wood, they consistently make some of the best boards I've ever skated.
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didn't everyone loved alien even more since mindfield came out?
wtf
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(https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/383078_326240747398428_141425859213252_1130821_493785186_n.jpg)
SO UHM HAS THIS BEEN POSTED?
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Grant Taylor rides alien wood.. seriously look at the team - its solid as fuck
so this is official then? just saw a tweet from Skateboarder Magazine saying he announced it: https://twitter.com/#!/skateboardermag
i think this is great just as long as he doesnt taint the brand with his reality TV / Street League influence and keeps it as down to earth as possible. big moves for sure. Rob isnt fucking around -- lets crank out another amazing AWS video now asap
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Grant Taylor rides alien wood.. ? seriously look at the team - its solid as fuck
so this is official then? just saw a tweet from Skateboarder Magazine saying he announced it: ? https://twitter.com/#!/skateboardermag
i think this is great just as long as he doesnt taint the brand with his reality TV / Street League influence and keeps it as down to earth as possible. big moves for sure. Rob isnt fucking around -- lets crank out another amazing AWS video now asap
Yea but he doesn't belong "THERE" ::) ::) ::)
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It would be awesome if he somehow straight up bought Burton too. Just for the lols
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grant taylor never would've have rode for the old alien
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grant taylor never would've have rode for the old alien
well - he has been getting boards from them for like 10 years at least lol.. grant was getting shit thrown to him from all his current sponsors back when he was like 8 years old..
who should he ride for then? i think he fits fine on alien.. anti hero would be rad i guess but im pretty sure he's stoked on where he's at
if theres anyone who doesnt fit on AWS its mikey taylor and rob dyrdek haha
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grant taylor never would've have rode for the old alien
well - he has been getting boards from them for like 10 years at least lol.. grant was getting shit thrown to him from all his current sponsors back when he was like 8 years old..
who should he ride for then? i think he fits fine on alien.. anti hero would be rad i guess but im pretty sure he's stoked on where he's at
if theres anyone who doesnt fit on AWS its mikey taylor and rob dyrdek haha
SEEK
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Don't forget he'll have and instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.
People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.
How will he have an instant demographic buying in? The random people that know about him from MTV don't give a shit whether Burton or Dyrdek owns AWS/DNA.
You answered you own question homeslice.
My comment was more it's not like Dyrdek buying AWS suddenly opens it up to a whole new demographic. The demographic of people watching his show exists whether or not he owns AWS/DNA or not. And if that demographic was doing a lot for AWS's sales, Burton probably would not have sold it unless Dyrdek offered a gratuitous amount of money (which he may have).
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aws has soo many of my favorite skaters on the team. im backing this move, but like everyone else said, no monster/aws collabos please.
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being from the midwest, I've always been a big AWS/DNA supporter and have skated their decks more than any other "major" skate brand during the past 20 yrs. It's not the same AWS as when it started, but what company is really anymore (and some may remember that there were "darker days" of AWS when the whole alien sticker craze was huge)...anyways, I still enjoy their aesthetic and they've always attracted a diverse group of doods.
hopefully Dyrdek's purchase wont really do more than just giving it back to Carter & Co. to run with a little less corp. paperwork then they may have had with Burton. in any event, it seems pretty natural to have a guy who skated for a company his whole career to invest back in it. it would be easier for him to just remain a team guy and get a check, but instead he's tying himself to the ship, sink or swim.
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aws has soo many of my favorite skaters on the team. im backing this move, but like everyone else said, no monster/aws collabos please.
too late
(http://ecx.images-amazon.com/images/I/41tvlnwBbpL._SL160_.jpg)
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Now if he hires back Don Pendleton, all would be right.
Agree.
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Dude best idea ever. They could totally turn Alien into Plan B's sister company with the rest of the DC guys. Just think about it, ARTSY NYJAH!
lolol
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being from the midwest, I've always been a big AWS/DNA supporter and have skated their decks more than any other "major" skate brand during the past 20 yrs.� It's not the same AWS as when it started, but what company is really anymore (and some may remember that there were "darker days" of AWS when the whole alien sticker craze was huge)...anyways, I still enjoy their aesthetic and they've always attracted a diverse group of doods.�
hopefully Dyrdek's purchase wont really do more than just giving it back to Carter & Co. to run with a little less corp. paperwork then they may have had with Burton.� in any event, it seems pretty natural to have a guy who skated for a company his whole career to invest back in it.� it would be easier for him to just remain a team guy and get a check, but instead he's tying himself to the ship, sink or swim.
yeah... there was one point around 93/94 where there were knockoff Believe and Spectrum stickers and t-shirts everywhere. Blame it on the ravers.
I don't buy boards for graphics but for the most part, their graphics were the best in the 90's (Blender, Carter and Hill). Then Pendleton (amazing) put his mark on it for several years. But since he left, they've had some really mediocre looking stuff.
I've always been a fan of Alien Workshop. I've ridden more Alien and Habitat boards the past 15 years than any other brand. PS Stix wood has worked well for me. As well as Bareback more recently.
I'd like to hear DGKalis' take on this. I wonder if things would have worked out differently for him if this happened several years ago. Like, who was making all the decision that he didn't like over the years (the Mono "mixtape" thing, Marquis, Mindfield editing, new team members etc). I suppose the Mono thing happened before Burton took over.
Who knows... maybe the only difference will be who signs their cheques.
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Kinda feel bad for all the riders now. They had job security under the mega corporation Burton, but now that it's skater owned, there might be some layoffs. Look at Chris Pastras and Stereo. Dude is barely holding on, and he's got a major hollywood actor paying the bills.
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Whose richer, dyrdek or j lee
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This is fucking awesome. Dyrdek is a solid ass dude, who is (no matter how corny on TV) a skateboarder to the bone, AND a genius business man.
BACKING THIS 100%
Rob Dyrdek Old Crib (http://www.youtube.com/watch?v=REZfWgv7OVs#)
skating starts at 4:59
BOWSEEE MOVESSS!
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Whose richer, dyrdek or j lee
Hard to say. Jason Lee was making money in Skating for a while then went Hollywood and probably stacked some cash. Then he got the Eral Show and was bankin but that Scientology shit that got him there ain't free. Dyrdek has been pro for a while with a lot of hefty sponsors. He has had like two shows on MTV now right? He's rakin in the Cash I would imagine. I guess it comes down to if Jason Lee blew all his money on Xenu.
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Whose richer, dyrdek or j lee
I'd think that Jason Lee would be a lot richer by now.
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This is fucking awesome. Dyrdek is a solid ass dude, who is (no matter how corny on TV) a skateboarder to the bone, AND a genius business man.
BACKING THIS 100%
Rob Dyrdek Old Crib (http://www.youtube.com/watch?v=REZfWgv7OVs#)
skating starts at 4:59
BOWSEEE MOVESSS!
Dude, if Rob Dyrdek was as "skateboarder to the bone" as you say he is, then the skating in that video would have started at 0:01, not at 4:59
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This is fucking awesome. Dyrdek is a solid ass dude, who is (no matter how corny on TV) a skateboarder to the bone, AND a genius business man.
BACKING THIS 100%
Rob Dyrdek Old Crib (http://www.youtube.com/watch?v=REZfWgv7OVs#)
skating starts at 4:59
BOWSEEE MOVESSS!
....the clip is about his house. Did you miss the point of it?
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This is fucking awesome. Dyrdek is a solid ass dude, who is (no matter how corny on TV) a skateboarder to the bone, AND a genius business man.
BACKING THIS 100%
Rob Dyrdek Old Crib (http://www.youtube.com/watch?v=REZfWgv7OVs#)
skating starts at 4:59
BOWSEEE MOVESSS!
yeah but than it would not have been called "ON Videos CRIBS" but "Rob Dyrdek skates!"
edit*
you beat me to it! :)
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Don't forget he'll have and instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.
People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.
How will he have an instant demographic buying in? The random people that know about him from MTV don't give a shit whether Burton or Dyrdek owns AWS/DNA.
You answered you own question homeslice....Ask MTV, who obviously sees a need to give him one show after another. They don't do that for just anybody- it's simple business sense. Does Pauly Shore have a show?? No. He's not relevant (I miss him though). Dyrdek has viewers, fans, good ratings, Rob & Big and basically Fantasy Factory in syndication....a following...my point wasn't that they'd give a shit about skateboarding, my point is they see a face, they see his gear, and they buy more.
I mean who the hell buys Young & Restless gear? Nobody at my local park, and nobody I've seen on a board around Philly. The fact that 'DramaBeats' 'designs' the gear, and has an office in the Fantasy Factory is all kids need to see.
The 'core' scene may dislike DC but they sell a lot of gear...Are they still a 'Skate Company'? Why would they need to re-brand the skate section? If they weren't sponsoring Street League (Dyrdek on TV in front of Millions of impressionable youths again...but on another network), and Battle of the Berrics, would their sales be as strong as they are?
I'm almost 28 and the marketing/advertising doesn't phase me as much now, in fact it pisses me off that it's so tactless and over the top in some ways- but you gotta pay bills. Make BIG Moves, while others talk about them on message boards.
I didn't say I fully backed the motives, just said the plan was wise.
Edit: it should be noted that in a few of his MTV shows there are a shit-ton of AWS boards allllllll over the place. You think he asked an interior designer what would look best? Think about it next time you flip through the channels. Son is a business, man.
Haha yeah he's got that AWS chair he's always sitting in on the show.
(http://www.mtv.com/onair/fantasy_factory/season2/photos/episodes/202/01-rob-chair.jpg)
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So fucking stoked.
Maybe it's a Mid western thing.
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There is too many unanswered questions to the purchase of Workshop.
Is business bad at DNA, so Burton is selling Workshop? Will Burton drop Habitat?
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yeh its kinda unclear at the moment
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Kinda feel bad for all the riders now. They had job security under the mega corporation Burton, but now that it's skater owned, there might be some layoffs. Look at Chris Pastras and Stereo. Dude is barely holding on, and he's got a major hollywood actor paying the bills.
lol, isnt Stereo getting sued for not paying their bills? star power doesnt mean shit.
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fuck...
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People seem to think that Dyrdek only has made money recently with his show. However, he's said before that he has helped design many of the DC team shoes each season. Knowing his business sense I'd say he probably negotiated his contract to get royalties of each pair sold. Add his pro model royalties to over 10 years of team shoe royalties and I'm sure he's fine even without the TV shows.
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I don't know if this is a good idea or not. It may be well intentioned and has potential to be awesome but let's be honest Rob Dyrdek's income seems like a bubble that will eventually burst when skateboarding starts to die down again. Let's put it this way, once the money stops coming into Street League it would be cancelled, Rob can't expect his TV show to continue forever and DC is dumping a lot of money into their new program and it could go either way and could end up hurting them in the long run or potentially putting them out of business if it doesn't work. Burton on the other hand has had healthy growth over the past 15-20 years whereas Dyrdek's hype seems to be a bubble. On the other hand this could potentially be really good for Workshop and DNA because it will make them 'sovereign'(pun intended) as others pointed out though, Monster and DC collaborations would be almost guaranteed which would be awful. If the Dyrdek bubble bursts it could hurt the brand, then again they could always sell again to someone else but it seems Burton has worked well.
Do you think millionaires live paycheck to paycheck? Once the checks stop coming in its not like he'll be broke. Its called investment homie. That's exactly what this is (or might be, considering its still rumor status)
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http://www.shop-eat-surf.com/news-item/3457/dyrdek-i-m-buying-alien-workshop/- (http://www.shop-eat-surf.com/news-item/3457/dyrdek-i-m-buying-alien-workshop/-)
""Rob told me after he left the stage that the due diligence has been done and the deal is all but complete, but the paperwork is not yet signed. But he said it would happen.
Rob said he feels a huge emotional connection the founders and to the brand, which he has been with through his entire journey from an unknown Midwest skater to a mega star. While some of his many businesses may come and go, he said he plans to own Alien Workshop forever.""
this all sounds really good to me. backing this
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http://www.shop-eat-surf.com/news-item/3457/dyrdek-i-m-buying-alien-workshop/- (http://www.shop-eat-surf.com/news-item/3457/dyrdek-i-m-buying-alien-workshop/-)
""Rob told me after he left the stage that the due diligence has been done and the deal is all but complete, but the paperwork is not yet signed. But he said it would happen.
Rob said he feels a huge emotional connection the founders and to the brand, which he has been with through his entire journey from an unknown Midwest skater to a mega star. While some of his many businesses may come and go, he said he plans to own Alien Workshop forever.""
this all sounds really good to me. backing this
+1.
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some of you guys complaining are full of shit. alien literally has some of the best riders out right now. period. end of discussion. its a top-of-the-food-chain company than describes only a few companies right now.
the art direction has generally been on point videowise. mind field was sick all the life splicings are great. its basically been the reason all this artsy shit has been going into lots of videos since it came out and why people are trying all sorts of insane stuff in their own videos. its been a good thing. i can see what people are saying about some of the logo graphics or this worhol business since no one gives a shit when other companies put out 15 generic logo boards in a single catalog (crailtap/baker) but when alien does it its weird because its not in their history to do that. i also think its weird and they really need to stop even if its easier for idiots to digest. yes we know what company you ride for. less logos please. more graphics. i know it earns less money but its better. alien pretty much kills it though.
i was generally under the impression the burton deal was less about the money but more about the distribution network they were getting into. i guess they took away what they needed to learn from burton and now they can do it without them. not a fan of some of the people theyve been hiring even if they get the job done. their input is sometimes toxic. i hope rob buying the company means they can get more insane with their art direction and filter some of that garbage out. my fear is more vertical integration. keep that shit away from alien. its fucking gay. let other companies do that just not alien. they should rehire pendelton back dude still lives around dayton. wtf guys. and they need to give dave ackels a full time job over there. hes pretty next gen is from dayton and has been doing shit with DNA for years and should film with jake johnson. they have the exact same mentality.
im happy about it. i just hope he doesnt fuck it up.
also instead of bringing seek back how about doing that company kalis was talking about........?the one with appleyard......? fuckin do that shit!
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Dyrdek should be making the check out to Neil Blender since he got screwed out of the company years ago. With out Blender there would be no Workshop period!
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Chances are Dyrdek's not going to be the sole owner of DNA. he'll probably have a partner if not a few partners. The dude is paid for sure, but to buy out a company like Burton, you have to have loot. I'm curious who else is going to have their hand in this
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There is too many unanswered questions to the purchase of Workshop.
Is business bad at DNA, so Burton is selling Workshop? Will Burton drop Habitat?
He's buying all of DNA. Apparently it's all a big mess right now. Burton has been trying to sell Channel Island sufboards for a while too.
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Chances are Dyrdek's not going to be the sole owner of DNA. he'll probably have a partner if not a few partners. The dude is paid for sure, but to buy out a company like Burton, you have to have loot. I'm curious who else is going to have their hand in this
Nah, its not exactly like that. If it was a hostile buy out, Dyrdek couldn't do it, but if they are willing, it might not even be super expensive. On top of all of that, there are leveraged buy outs. Everybody's heard the term, few know its meaning. Basically, he can take out loans with the intent on buying out the company, in hopes that he will be able to pay the loans back with the asset.
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stoked about this, getting it back to skater owned.
the way i see it, if reynolds, ellington, fowler, etc can do it even WITHOUT a tv show, i don't really see how this could fall through.
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stoked about this, getting it back to skater owned.
the way i see it, if reynolds, ellington, fowler, etc can do it even WITHOUT a tv show, i don't really see how this could fall through.
Yeah, because Bummer High's killing it right now.
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still one of my favorite decks:
(http://static.zoovy.com/img/zephyrsports/W413-H262-Bffffff/skateboard/decks/alien_workshop_skateboard_decks/alien_workshop_spectrum_skateboard_deck_8_0.jpg)
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stoked about this, getting it back to skater owned.
the way i see it, if reynolds, ellington, fowler, etc can do it even WITHOUT a tv show, i don't really see how this could fall through.
Yeah, because Bummer High's killing it right now.
true yea but at least it's still around, unlike markovich's companies. but hopefully you know what i mean... ?
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does that mean borra is back on?
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People seem to think that Dyrdek only has made money recently with his show. However, he's said before that he has helped design many of the DC team shoes each season. Knowing his business sense I'd say he probably negotiated his contract to get royalties of each pair sold. Add his pro model royalties to over 10 years of team shoe royalties and I'm sure he's fine even without the TV shows.
He knows how to do business, AWS would be OK on his hands. Totally backing this.
Still don't get if he's getting only AWS or the entire DNA with habitat boards and shoes...plus clothing lines and reflex bearings and all the crap
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a friend of mine was interning somewhere (can't remember where) under dyrdek before the whole tv thing and basically said this dude has business savvy like you wouldn't believe. he was getting pieces of other skater's sponsorship deals since way back. dyrdek is going to get progressively richer for a long time to come, and if i was someone skating for anything under the dna i would feel very secure under his ownership. this is a good thing for aws
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To continue discussions of Dyrdek's business savviness, well before "Rob and Big" came out, Skateboarder had Dyrdek do his 10 tips to making it big off of skateboarding. I remember one of them being something like "If you're doing a deal with a non-skateboarding company, always get money up front. Never based off of sales except as a plus. I've made a good amount of money on products that never saw the light of day."
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Rob Dyrdek is a G. I'm betting that he's only gonna buy out AWS just because thats been his sponsor for so long. if he actually buys out burton thats a pretty big power move. some like to hate on him for "selling out" but dude's an excellent entrepreneur, he just happened be professional skateboarder beforehand.
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Dyrdek is living his dreams. Best news I've heard in a while. I hope he can create an even more popular internet skate outlet than the berrics. Keep pushing skate plazas. Keep out the bikers and scooters. Do it up legit. Keep pushing the envelope.
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To continue discussions of Dyrdek's business savviness, well before "Rob and Big" came out, Skateboarder had Dyrdek do his 10 tips to making it big off of skateboarding. I remember one of them being something like "If you're doing a deal with a non-skateboarding company, always get money up front. Never based off of sales except as a plus. I've made a good amount of money on products that never saw the light of day."
(http://4.bp.blogspot.com/-mLMH0W9c7sw/TjDNxFC0k5I/AAAAAAAAOdA/7Qyzfigt_gI/s1600/robtipschrome.jpg)
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I'm not an industry insider but a friend of a friend of Dyrdek. He had me over to the Fantasy Factory earlier this week. His office was lined with Workshop boards. He showed me a complete that Neil Blender gave him back in like 88 or 89 at a contest just before he got on G&S which was subsequently just before AW started. He had that complete and the one he grinded the 20 stair that was on ON video in the office. They were the only two pieces of history in there but it was enough to know that he knows what he's doing.
I alluded to it earlier but he said Dill came to him saying "Dylan wants a raise. Should I be worried about my place on the team." To which Rob responded "Fuck no Dill, I'm gonna make you president of this company."
Say what you want but he made his money where he could. He's now a 37 year old man who has been pro longer than some of you have been alive. I skated with him the other day and he stomped a perfect bigspin first try just goofing around then he towed my friend into the foam pit off the go cart.
He's having fun, doing his thing, supporting skateboarding and taking care of a lot of other skaters.. I'm not on Dyrdek's Dyr-Dick but we need more people like him.
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I'm not an industry insider but a friend of a friend of Dyrdek. He had me over to the Fantasy Factory earlier this week. His office was lined with Workshop boards. He showed me a complete that Neil Blender gave him back in like 88 or 89 at a contest just before he got on G&S which was subsequently just before AW started. He had that complete and the one he grinded the 20 stair that was on ON video in the office. They were the only two pieces of history in there but it was enough to know that he knows what he's doing.
I alluded to it earlier but he said Dill came to him saying "Dylan wants a raise. Should I be worried about my place on the team." To which Rob responded "Fuck no Dill, I'm gonna make you president of this company."
Say what you want but he made his money where he could. He's now a 37 year old man who has been pro longer than some of you have been alive. I skated with him the other day and he stomped a perfect bigspin first try just goofing around then he towed my friend into the foam pit off the go cart.
He's having fun, doing his thing, supporting skateboarding and taking care of a lot of other skaters.. I'm not on Dyrdek's Dyr-Dick but we need more people like him.
Yes
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Everyone on this thread praising Dyrdek's business savvy (which can't be denied), think about this. Business savvy is just a code word for being smart enough to make as much money as possible out of a venture. Returning AWS to Carter and Hill to be a cool underground company is not the way to make money of it. Pimping it on MTV, Monster collabos, kids clothes, and putting it in Wal Mart, etc. is the way to get paid from something like the workshop.
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grant taylor never would've have rode for the old alien
well - he has been getting boards from them for like 10 years at least lol.. grant was getting shit thrown to him from all his current sponsors back when he was like 8 years old..
who should he ride for then? i think he fits fine on alien.. anti hero would be rad i guess but im pretty sure he's stoked on where he's at
if theres anyone who doesnt fit on AWS its mikey taylor and rob dyrdek haha
I've got a Big Brother from July 2002 with a picture of Grant doing a stalefish over his dad's frontside grind, and he is riding an Element Twigs of all things.
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grant taylor never would've have rode for the old alien
well - he has been getting boards from them for like 10 years at least lol.. grant was getting shit thrown to him from all his current sponsors back when he was like 8 years old..
who should he ride for then? i think he fits fine on alien.. anti hero would be rad i guess but im pretty sure he's stoked on where he's at
if theres anyone who doesnt fit on AWS its mikey taylor and rob dyrdek haha
I've got a Big Brother from July 2002 with a picture of Grant doing a stalefish over his dad's frontside grind, and he is riding an Element Twigs of all things.
yup -- quote from his latest thrasher interview:
When did it turn into free shit and getting sponsored?
"i've always gotten free stuff because my dad owns the store. He knew a lot of reps. I forget who it was that started hooking me up with Alien boards, but I'd been getting them for a long time. I rode for World Industries, the Twigs program.. "
i actually thought the twigs program was a world industries thing from reading that - but i guess he is saying he rode for world, element, etc ( meaning he got free boards/flow team situation ), before settling in with AWS
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Everyone on this thread praising Dyrdek's business savvy (which can't be denied), think about this. Business savvy is just a code word for being smart enough to make as much money as possible out of a venture. Returning AWS to Carter and Hill to be a cool underground company is not the way to make money of it. Pimping it on MTV, Monster collabos, kids clothes, and putting it in Wal Mart, etc. is the way to get paid from something like the workshop.
And how do you explain Dyrdeks loyalty to the company. He is in it for the long run, not to exploit something for a quick buck
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Everyone on this thread praising Dyrdek's business savvy (which can't be denied), think about this. Business savvy is just a code word for being smart enough to make as much money as possible out of a venture. Returning AWS to Carter and Hill to be a cool underground company is not the way to make money of it. Pimping it on MTV, Monster collabos, kids clothes, and putting it in Wal Mart, etc. is the way to get paid from something like the workshop.
yeah, im thinking and hoping he's taking this on because it might be one of the only big moves that he'll keep pure and be able to look back on and be really proud of. him buying back alien and keeping it a legit company for as long as he has anything to do with it would justify doing all his shows and leagues.
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well the thing is that he likes to vertically integrate all his businesses so people would be right in worrying about it. i just hope he doesnt really go all in with that type of shit on alien. it'd really look shitty and lame.
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Wonder if there will be an increase in Workshop riders in Street League?
I hope Dyrdek is a good enough dude that he respects Workshop and wants to keep it legit rather than whore it out for as much profit as he can. This could turn out really great or just terrible... we'll just have to wait and see.
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Wonder if there will be an increase in Workshop riders in Street League?
I hope Dyrdek is a good enough dude that he respects Workshop and wants to keep it legit rather than whore it out for as much profit as he can. This could turn out really great or just terrible... we'll just have to wait and see.
If Habitat follows he needs to get Fred Gall in Street league
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i do think dyrdeks smart enough to know that he wants to make his own fuckboy money brand he'd do it the tony hawk way, selling crappy boards and bikes at kmart while keeping the AWS brand away.
so is gonna own habitat too ore is the fam gonna break up?
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from everything ive heard he will be taking over DNA dist. -- so that means habitat and reflex.. but the paperwork hasnt been finalized so yer not gonna get an official answer for a little while
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Fred Gall in Street league
(http://i.imgur.com/tY4Xd.gif)
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i would pay money to see freddy in street league
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if hes buying DNA maybe he can fix habitat
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if hes buying DNA maybe he can fix habitat
Habitat has one of the best teams out.. the combined roster of habitat / AWS is face melting.. and im sure rob will make sure things are headed in the right direction
Habitat:
Danny Garcia
Silas Baxter-Neal
Stefan Janoski
Tim O'Connor
Kerry Getz
Austyn Gillette
Fred Gall
Daryl Angel
Guru Khalsa
AWS:
A.V.E.
Grant Taylor
Dill
Mikey Taylor
Tyler Bledsoe
Omar Salazar
Dylan Rieder
Rob Dyrdek
Gilbert Crockett
Jake Johnson
Kevin Tarpening
( technically Heath is still on the team )
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Habitat was twice as good a month ago though. They are going in the wrong direction
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what exactly happened within the last month that habitat did wrong?
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if hes buying DNA maybe he can fix habitat
Habitat has one of the best teams out.. the combined roster of habitat / AWS is face melting.. and im sure rob will make sure things are headed in the right direction
Habitat:
Danny Garcia
Silas Baxter-Neal
Stefan Janoski
Tim O'Connor
Kerry Getz
Austyn Gillette
Fred Gall
Daryl Angel
Guru Khalsa
AWS:
A.V.E.
Grant Taylor
Dill
Mikey Taylor
Tyler Bledsoe
Omar Salazar
Dylan Rieder
Rob Dyrdek
Gilbert Crockett
Jake Johnson
Kevin Tarpening
( technically Heath is still on the team )
Don't forget Brian Delatorre and Mark Suciu on habitat. those guys are killing it.
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if hes buying DNA maybe he can fix habitat
Habitat has one of the best teams out.. the combined roster of habitat / AWS is face melting.. and im sure rob will make sure things are headed in the right direction
Habitat:
Danny Garcia
Silas Baxter-Neal
Stefan Janoski
Tim O'Connor
Kerry Getz
Austyn Gillette
Fred Gall
Daryl Angel
Guru Khalsa
AWS:
A.V.E.
Grant Taylor
Dill
Mikey Taylor
Tyler Bledsoe
Omar Salazar
Dylan Rieder
Rob Dyrdek
Gilbert Crockett
Jake Johnson
Kevin Tarpening
( technically Heath is still on the team )
Don't forget Brian Delatorre and Mark Suciu on habitat. those guys are killing it.
What's the situation with Alex Davis an Steve Durante nowadays? they both kill it
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Everyone on this thread praising Dyrdek's business savvy (which can't be denied), think about this.� Business savvy is just a code word for being smart enough to make as much money as possible out of a venture.� Returning AWS to Carter and Hill to be a cool underground company is not the way to make money of it.� Pimping it on MTV, Monster collabos, kids clothes, and putting it in Wal Mart, etc. is the way to get paid from something like the workshop.�
And how do you explain Dyrdeks loyalty to the company. He is in it for the long run, not to exploit something for a quick buck
Shit like deals with Wal Mart/Target/Whoever like Hawk and Shaun White are not quick bucks, they are looooooooooong bucks. I would love to see Dyrdek take the DNA thing serious and keep the companies legit, but he's going to find away to get paid somehow.
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i liked when habitat was a little more east coast centric.(glad COTG isnt around to see that) i know getz and freddy are still there, but i feel like they have less of a presence on the team every day, getz especially. Dela was a sick addition, but im pretty medium on suciu. i think putting angel on was a crappy move too. garcia and janoski don't really seem to give a fuck anymore. the company also kinda went full person with their image, i didnt mind the overlays of triangles and other geometric shapes, but theyre playing hard on the nature side of things these days. to me it seems like it lost a lot the magic after mosaic, when they started giving that conroy dude more filmer shine.
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i liked when habitat was a little more east coast centric.(glad COTG isnt around to see that) i know getz and freddy are still there, but i feel like they have less of a presence on the team every day, getz especially. Dela was a sick addition, but im pretty medium on suciu. i think putting angel on was a crappy move too. garcia and janoski don't really seem to give a fuck anymore. the company also kinda went full person with their image, i didnt mind the overlays of triangles and other geometric shapes, but theyre playing hard on the nature side of things these days. to me it seems like it lost a lot the magic after mosaic, when they started giving that conroy dude more filmer shine.
(http://24.media.tumblr.com/tumblr_lwiqlev3iS1qct06co1_500.png)
Garcia is probably filming and Janoski just had a really fucking good Nike part.
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I'm not an industry insider but a friend of a friend of Dyrdek. He had me over to the Fantasy Factory earlier this week. His office was lined with Workshop boards. He showed me a complete that Neil Blender gave him back in like 88 or 89 at a contest just before he got on G&S which was subsequently just before AW started. He had that complete and the one he grinded the 20 stair that was on ON video in the office. They were the only two pieces of history in there but it was enough to know that he knows what he's doing.
I alluded to it earlier but he said Dill came to him saying "Dylan wants a raise. Should I be worried about my place on the team." To which Rob responded "Fuck no Dill, I'm gonna make you president of this company."
Say what you want but he made his money where he could. He's now a 37 year old man who has been pro longer than some of you have been alive. I skated with him the other day and he stomped a perfect bigspin first try just goofing around then he towed my friend into the foam pit off the go cart.
He's having fun, doing his thing, supporting skateboarding and taking care of a lot of other skaters.. I'm not on Dyrdek's Dyr-Dick but we need more people like him.
Great story! But did Rob tell you how Carter and Hill fucked Neil out of ownership of Alien? I bet not. Further more i know for a fact that Blender couldn't stand Dyrdek so I am thinking Neil probably never gave Rob that board...
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if hes buying DNA maybe he can fix habitat
Habitat has one of the best teams out.. the combined roster of habitat / AWS is face melting.. and im sure rob will make sure things are headed in the right direction
Habitat:
Danny Garcia
Silas Baxter-Neal
Stefan Janoski
Tim O'Connor
Kerry Getz
Austyn Gillette
Fred Gall
Daryl Angel
Guru Khalsa
Marius Syvanen
Brian Delatorre
Mark Suciu
AWS:
A.V.E.
Grant Taylor
Dill
Mikey Taylor
Tyler Bledsoe
Omar Salazar
Dylan Rieder
Rob Dyrdek
Gilbert Crockett
Jake Johnson
Kevin Tarpening
( technically Heath is still on the team )
Fixed*
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if hes buying DNA maybe he can fix habitat
Habitat has one of the best teams out.. the combined roster of habitat / AWS is face melting.. and im sure rob will make sure things are headed in the right direction
Habitat:
Danny Garcia
Silas Baxter-Neal
Stefan Janoski
Tim O'Connor
Kerry Getz
Austyn Gillette
Fred Gall
Daryl Angel
Guru Khalsa
Marius Syvanen
Brian Delatorre
Mark Suciu
AWS:
A.V.E.
Grant Taylor
Dill
Mikey Taylor
Tyler Bledsoe
Omar Salazar
Dylan Rieder
Rob Dyrdek
Gilbert Crockett
Jake Johnson
Kevin Tarpening
( technically Heath is still on the team )
yeh forgot about those dudes.. habitat hasnt been updating thier site haha
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^^Also forgot Donovan Piscopo on Alien
i liked when habitat was a little more east coast centric.(glad COTG isnt around to see that) i know getz and freddy are still there, but i feel like they have less of a presence on the team every day, getz especially. Dela was a sick addition, but im pretty medium on suciu. i think putting angel on was a crappy move too. garcia and janoski don't really seem to give a fuck anymore. the company also kinda went full person with their image, i didnt mind the overlays of triangles and other geometric shapes, but theyre playing hard on the nature side of things these days. to me it seems like it lost a lot the magic after mosaic, when they started giving that conroy dude more filmer shine.
I can sympathize with that. Mosaic was the high point of Habitat, but I think Inhabitants was a solid video too. I wasn't a big fan of Origin, but it's not like the company is "broken" or anything...it's just not as amazing as it used to be. I was so bummed when I saw Alex Davis got the boot, but no ones really offered a reason why so maybe they had their reasons. Suciu was young when Origin came out and we'll see another part in a couple days. It seems like lots of people want to call out Daryl for being mediocre but that dude can do anything. I think with some better editing and a better song people will get into him again. That Skate Fairy HD part was good as fuck and I remember liking his Skate Mental part too.
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^^Also forgot Donovan Piscopo on Alien
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i liked when habitat was a little more east coast centric.(glad COTG isnt around to see that) i know getz and freddy are still there, but i feel like they have less of a presence on the team every day, getz especially. Dela was a sick addition, but im pretty medium on suciu. i think putting angel on was a crappy move too. garcia and janoski don't really seem to give a fuck anymore. the company also kinda went full person with their image, i didnt mind the overlays of triangles and other geometric shapes, but theyre playing hard on the nature side of things these days. to me it seems like it lost a lot the magic after mosaic, when they started giving that conroy dude more filmer shine.
I can sympathize with that. Mosaic was the high point of Habitat, but I think Inhabitants was a solid video too. I wasn't a big fan of Origin, but it's not like the company is "broken" or anything...it's just not as amazing as it used to be. I was so bummed when I saw Alex Davis got the boot, but no ones really offered a reason why so maybe they had their reasons. Suciu was young when Origin came out and we'll see another part in a couple days. It seems like lots of people want to call out Daryl for being mediocre but that dude can do anything. I think with some better editing and a better song people will get into him again. That Skate Fairy HD part was good as fuck and I remember liking his Skate Mental part too.
I never got why people did not like daryl, I always thought this dude was sick
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I'm not an industry insider but a friend of a friend of Dyrdek. He had me over to the Fantasy Factory earlier this week. His office was lined with Workshop boards. He showed me a complete that Neil Blender gave him back in like 88 or 89 at a contest just before he got on G&S which was subsequently just before AW started. He had that complete and the one he grinded the 20 stair that was on ON video in the office. They were the only two pieces of history in there but it was enough to know that he knows what he's doing.
I alluded to it earlier but he said Dill came to him saying "Dylan wants a raise. Should I be worried about my place on the team." To which Rob responded "Fuck no Dill, I'm gonna make you president of this company."
Say what you want but he made his money where he could. He's now a 37 year old man who has been pro longer than some of you have been alive. I skated with him the other day and he stomped a perfect bigspin first try just goofing around then he towed my friend into the foam pit off the go cart.
He's having fun, doing his thing, supporting skateboarding and taking care of a lot of other skaters.. I'm not on Dyrdek's Dyr-Dick but we need more people like him.
Great story! But did Rob tell you how Carter and Hill fucked Neil out of ownership of Alien? I bet not. Further more i know for a fact that Blender couldn't stand Dyrdek so I am thinking Neil probably never gave Rob that board...
Neil gave Rob that board when Rob was just a little grom at a demo. He tells the story in one of the first On Videos where they do a Cribs thing on his old pad in SD. Rob was just a kid in the crowd at the demo and saw Neil getting into a crowded car and said "I don't think there's room for that board in there." Neil said "You know, you're right," and threw it to Rob. Then some time after that, AWS started.
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i liked when habitat was a little more east coast centric.(glad COTG isnt around to see that) i know getz and freddy are still there, but i feel like they have less of a presence on the team every day, getz especially. Dela was a sick addition, but im pretty medium on suciu. i think putting angel on was a crappy move too. garcia and janoski don't really seem to give a fuck anymore. the company also kinda went full person with their image, i didnt mind the overlays of triangles and other geometric shapes, but theyre playing hard on the nature side of things these days. to me it seems like it lost a lot the magic after mosaic, when they started giving that conroy dude more filmer shine.
Garcia is probably filming BORING SHIT and Janoski just had a really fucking good Nike part.
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... But did Rob tell you how Carter and Hill fucked Neil out of ownership of Alien? ...
Good Sir, I would be very pleased to know more about that.
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al davis and steve durante are still on habitat?
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yep
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well, suciu made me eat my words pretty damn fast
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well, suciu made me eat my words pretty damn fast
Haha...I was wondering what you were gonna say about that part.
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i dont know how relevant this is to rob buying DNA from burton but when burton initially "bought" DNA it was under some special terminology. everyone always glosses over how it happened people just remember it happened. i dont remember what it was called but basically burton didnt have to disclose what they paid for or gave up or contributed to acquire DNA distribution. nobody really knows what the deal actually was so you dont actually know if dyrdek has to pay millions of dollars to get DNA distribution back. for all you know it might just mean that they have to stop using burtons assets and pay some small fees. its definitely not the deal you think went down.
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I don't really understand what you're getting at. What's the source of this vague information? It doesn't even sound like you need one, all you're really saying is that me, you or anyone else are ignorant to what goes on business-wise at Alien - which we're already aware of. Not having a go at you, just not sure what you're trying to say.
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i dont remember. maybe i shouldnt have posted that without finding what i think i was quoting that from.
theres this report http://www.alacrastore.com/storecontent/Thomson_M&A/Burton_Corp_acquires_DNA_Distribution-1950905020 (http://www.alacrastore.com/storecontent/Thomson_M&A/Burton_Corp_acquires_DNA_Distribution-1950905020)
im not gonna buy it to find out though.
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Habitat/AWS get so much hype now, back in the day they were more independent style and were big time east coast brands, now they're so cal as shit. fuck em
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That doesn't make business sense that Burton would "hold" DNA for a few years, but I'm no business man.
And also I agree with everyone that Dayton Ohio is the epicenter of East Coast, despite being 600 miles from the Atlantic Ocean.
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I wonder is Dyrdek will axe habitat footwear since it could be a conflict of interest with DC, kinda like a small competitor? I do fully back his buying of DNA though, I don't think we will harm these company's.
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I wonder is Dyrdek will axe habitat footwear since it could be a conflict of interest with DC, kinda like a small competitor? I do fully back his buying of DNA though, I don't think we will harm these company's.
Yeah that would be crazy if he axed it....considering he is attempting to only purchase AWS not DNA. I love how everyone just speculates and blows everything out of proportion on here.
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Either way i Think this is tight if it happens, which prolly will
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Dyrdek will have a tough time finding a financial institution to loan him 10+ Million dollars these days especially a skateboard company. He will probably need 40% down instead of the usual 20% down. My guess is he has some other investors involved in this deal.
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i would think Habitat shoes would stay with Burton, it seems completely a Burton backed deal, plus Dyrdek isn't into Habitat.
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That doesn't make business sense that Burton would "hold" DNA for a few years, but I'm no business man.
And also I agree with everyone that Dayton Ohio is the epicenter of East Coast, despite being 600 miles from the Atlantic Ocean.
When I first moved away from home, I moved to Dayton and all the kids were talking shit on Rob. It was crazy.
It was also the first time I'd seen black guys skating and legit girl skaters.
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That doesn't make business sense that Burton would "hold" DNA for a few years, but I'm no business man.?
And also I agree with everyone that Dayton Ohio is the epicenter of East Coast, despite being 600 miles from the Atlantic Ocean.
When I first moved away from home, I moved to Dayton and all the kids were talking shit on Rob. It was crazy.
It was also the first time I'd seen black guys skating and legit girl skaters.
don't believe it.
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I wonder is Dyrdek will axe habitat footwear since it could be a conflict of interest with DC, kinda like a small competitor? I do fully back his buying of DNA though, I don't think we will harm these company's.
Yeah that would be crazy if he axed it....considering he is attempting to only purchase AWS not DNA. I love how everyone just speculates and blows everything out of proportion on here.
There hasn't been any actual evidence of which he is buying. You're saying that he isn't buying all of DNA, other people are saying he is, so who knows what he's actually going to do?
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the deal isnt even final, they're just in talks.
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I wonder is Dyrdek will axe habitat footwear since it could be a conflict of interest with DC, kinda like a small competitor? I do fully back his buying of DNA though, I don't think we will harm these company's.
Yeah that would be crazy if he axed it....considering he is attempting to only purchase AWS not DNA. I love how everyone just speculates and blows everything out of proportion on here.
There hasn't been any actual evidence of which he is buying. You're saying that he isn't buying all of DNA, other people are saying he is, so who knows what he's actually going to do?
Burton COO Mike Rees sent a global email to all at the company mid-afternoon on Wednesday confirming that Burton is discussing the sale.
Rees's email:
"As some of you may have heard, pro skater Rob Dyrdek made an announcement last night at the Zumiez $100K party that he was buying Alien Workshop.
"While Rob's message was definitely premature, we did want to confirm that we are in an open dialog with him about a possible purchase. At this point, please note that nothing is confirmed, and we will absolutely do a formal announcement when and/or if that transition happens."
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i wonder if aws and habitat will be come more seperate than they already are. it would be like girl and chocolate splitting up. well, not quite, but same idea
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I wonder is Dyrdek will axe habitat footwear since it could be a conflict of interest with DC, kinda like a small competitor? I do fully back his buying of DNA though, I don't think we will harm these company's.
Yeah that would be crazy if he axed it....considering he is attempting to only purchase AWS not DNA. I love how everyone just speculates and blows everything out of proportion on here.
There hasn't been any actual evidence of which he is buying. You're saying that he isn't buying all of DNA, other people are saying he is, so who knows what he's actually going to do?
Burton COO Mike Rees sent a global email to all at the company mid-afternoon on Wednesday confirming that Burton is discussing the sale.
Rees's email:
"As some of you may have heard, pro skater Rob Dyrdek made an announcement last night at the Zumiez $100K party that he was buying Alien Workshop.
"While Rob's message was definitely premature, we did want to confirm that we are in an open dialog with him about a possible purchase. At this point, please note that nothing is confirmed, and we will absolutely do a formal announcement when and/or if that transition happens."
hahah of course it was premature -- this is rob dyrdek we're talking about.. dude kindof has a hard time containing his excitement about pretty much anything
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Rees said Workshop - not DNA. Wonder if Dyrdek will divorce the brand from Habitat.
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From what i've heard from a pretty reliable source, Burton wanted to move DNA to Vermont, Dyrdek bought DNA to keep it in Dayton, Ohio. The deal includes Habitat and Habitat footwear. Dyrdek also will not be making any changes and will continue to let Hill/Carter/Castrucci run things the way they currently are.
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"WHAT THE FUCK, BIG?? THEY'RE MOVING IT TO VERMONT, CARTER??? BETTA BRING THE BIG BUCKS, MTV. GET MY COAT, DRAMA!" - Rob Dyrdek, American businessman, professional skateboarder, and overall pimp mac daddy of Ohio
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Berra usually does back-up vocals for Kesha. He usually just fills in for whoever can't make it but he honestly isn't that bad.
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Rob is lurking. They deleted my post from this thread.
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Dyrdek will have a tough time finding a financial institution to loan him 10+ Million dollars these days especially a skateboard company. He will probably need 40% down instead of the usual 20% down. My guess is he has some other investors involved in this deal.
I dunno. Dyrdek has got to be pretty loaded these days. Didn't Nyjah make $500,000 off Street League alone last year? There's no way Dyrdek is making less money from Street League than anyone else. And that's just one thing he's involved in.
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Let me get in on the speculation pile-on. I bet rob didn't get much for the first couple years of street league, as a sign of faith that it will be successful and make espn/everyone money in the long run and rob will get a payday if/when that happens.
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Just a few things to think about:
Rob has been investing money for years and years, since way before things got big.
He has had a few mtv shows.
He has been involved in a few movies.
He is either a share holder or well paid employee of dc shoes.
He was/is an agent for many professional skaters.
He runs street league.
He rides for monster energy drinks.
There is no shortage of big money in his life. Buying dna in it's entirety from burton is well within his reach. But he is a smart man and will make the deal right.
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Just a few things to think about:
Rob has been investing money for years and years, since way before things got big.
He has had a few mtv shows.
He has been involved in a few movies.
He is either a share holder or well paid employee of dc shoes.
He was/is an agent for many professional skaters.
He runs street league.
He rides for monster energy drinks.
There is no shortage of big money in his life. Buying dna in it's entirety from burton is well within his reach. But he is a smart man and will make the deal right.
was part owner of PJ's records in the late 90's that actually put out some good shit, for the 90's that is.....name was wack but....
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And it's all gone quiet.
Any news?
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I love how everyone is quantifying his various incomes, as if the assumption is he paid in cash.
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Burtons fiscal year ends at the end of this month, so guessing they are going to be starting February away from burton.
I was told Dyrdek will be buying all of dna, with intentions of reselling a portion of it back to hill/carter at a later date.
They will keep Habitat footwear going. This was all from a reliable source connected to dna.
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I love how everyone is quantifying his various incomes, as if the assumption is he paid in cash.
dude has an ATM in his house, why wouldn't he pay cash?
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yeah he bought that shit. fuck your friends im a pretty reliable source. free max b
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Sweet, Can't wait for all the exclusive Monster and Young and Restless Boards.
pretty much...
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Habitat/AWS get so much hype now, back in the day they were more independent style and were big time east coast brands, now they're so cal as shit. fuck em
Hyper Cal (http://www.youtube.com/watch?v=9ZJESW4yGS0#)
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
:o holy shit!
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
dyrdek is a fucking beast
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did I just see Dyrdek kickflip a car? dude is killing.
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
the same site has Rodney Mullen at 30 million and Rick Howard at 45 million, so not sure how accurate that is. not saying they shouldn't be that rich, but i just don't see it.
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
the same site has Rodney Mullen at 30 million and Rick Howard at 45 million, so not sure how accurate that is. not saying they shouldn't be that rich, but i just don't see it.
Net Worth includes ownership in companies and whatnot, not just cash in the bank. Rick Howard is part owner in Crailtap, which is pretty bigtime. And Rodney and Daewon started Almost, on top of all the royalties he's had from video games he's appeared in. I can imagine both those dudes being pretty well off.
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Chevy Sonic "Stunt Anthem" | Chevy Super Bowl XLVI Ads | Chevrolet Commercial (Crazy Stunts!!) (http://www.youtube.com/watch?v=dRTB8ikBG8w#ws)
First kickflip in a Chevy Sonic....EXTREME!!!
I need an energy drink after watching this one.
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it was a bit mobbed.
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Chevy Sonic "Stunt Anthem" | Chevy Super Bowl XLVI Ads | Chevrolet Commercial (Crazy Stunts!!) (http://www.youtube.com/watch?v=dRTB8ikBG8w#ws)
First kickflip in a Chevy Sonic....EXTREME!!!
I need an energy drink after watching this one.
Heelflip. Drydek is goofy.
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
He's worth $45 mil. and his girl still got knocked up by Big Black.
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
He's worth $45 mil. and his girl still got knocked up by Big Black.
wait whuutt??
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
He's worth $45 mil. and his girl still got knocked up by Big Black.
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Why do they call that car flip a kickflip? It wasn't kicked at all. Dude did a BARREL ROLE.
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Chevy Sonic "Stunt Anthem" | Chevy Super Bowl XLVI Ads | Chevrolet Commercial (Crazy Stunts!!) (http://www.youtube.com/watch?v=dRTB8ikBG8w#ws)
First kickflip in a Chevy Sonic....EXTREME!!!
I need an energy drink after watching this one.
Heelflip. Drydek is goofy.
This is highly observant, such a rookie move to not say switch, the graphic guy can't read this; sskf
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http://www.skateboardermag.com/industry-news/rob-dyrdek-officially-acquires-dna-distribution-from-burton/ (http://www.skateboardermag.com/industry-news/rob-dyrdek-officially-acquires-dna-distribution-from-burton/)
Los Angeles, CA ? April 17, 2012 ? 20 year skateboarding veteran, television star and entrepreneur, Rob Dyrdek announced today that he has acquired DNA Distribution which includes skateboarding brands Alien Workshop, Habitat and Reflex, from Burton.
The combination of Dyrdek?s brand loyalty and financial strength, with the unparalleled design and quality of DNA?s skateboarding products, will enhance the brands ability to participate more aggressively in the growing skateboard industry.
Confirming the previous purchase buzz, Dyrdek has been in discussion with Burton and DNA Distribution throughout the last year. ?It?s hard to put into words what an amazing opportunity this is for me. I am extremely proud to now own the company that first sponsored me 20 years ago,? stated Dyrdek, President of Dyrdek Enterprises. ?DNA has truly amazing brands that have incredible growth potential, and I look forward to helping guide these brands over the next 20 years.?
?It?s been an honor to call DNA part of the Burton family for the past four years,? stated Jake Burton, Founder and CEO of Burton Snowboards. ?And as we look to the future, I have no doubt that DNA is in extremely good hands given Rob?s history with the brands and the sport. On behalf of everyone at Burton, we wish them all the best.?
?We look forward for what?s to come with Rob and DNA,? said Chris Carter, General Manager and Co-Founder of DNA. ?Rob has shown his dedication for the past 20 years and we are excited to continue to build the brands.? Carter will continue to oversee DNA Distribution in Dayton, Ohio, while Dyrdek will consult directly on all marketing and creative from his Los Angeles based office.
In conjunction with the purchase announcement, ?Rob Dyrdek?s Fantasy Factory? will wrap up its fifth season on Monday April 23rd, 2012 at 10/9c on MTV with a finale episode featuring a comedic look at Rob purchasing the Alien Workshop and finding out that he in fact, actually has real alien DNA.
About Rob Dyrdek/Dyrdek Enterprises Inc.: Rob Dyrdek is a professional skateboarder, entrepreneur and television star based in Los Angeles. In 1999, Rob founded his privately held company Dyrdek Enterprises Inc. which currently holds multiple companies, entertainment brands and a non-profit organization known as the Rob Dyrdek Foundation, that seeks to build safe and legal skate plazas in communities around the world. Rob is known for his MTV television shows ?Rob & Big,? ?Rob Dyrdek?s Fantasy Factory,? and ?Ridiculousness.? He also has an animated series ?Wild Grinders,? based off of his childhood skate crew, on Nicktoons. In 2010, Rob created the first professional street skateboarding property, Street League Skateboarding? that is televised on ESPN. Other Dyrdek Enterprises key holdings include IVI Vision, Rogue Status, Loud Mouth Burritos, Ditl and ISX technology. For more information, visit www.dyrdek.com (http://www.dyrdek.com).
About DNA Distribution: Dayton, Ohio based DNA Distribution is one of the world?s leading suppliers of skateboards and accessories. Originally founded in 1990 by Chris Carter and Mike Hill, Alien Workshop was the original DNA brand. The Workshop pushed all boundaries of skateboard aesthetic, thought, and design. The Sovereign Sect has grown to include two other brands: Habitat Skateboards and Reflex. Habitat was introduced in 1999 under the creative direction of Joe Castrucci. The brand stands for skateboarding and eco-conscious design. Habitat offers a full line of skateboard equipment, softgoods, and accessories. Reflex offers a focused line of hardgoods that includes bearings, tools, trucks, and grip tape. In addition to their own brands, DNA also distributes all the leading brands of trucks, safety equipment and griptape. DNA?s brands are proud to support the world?s best skateboarders.
About Burton: In 1977, Jake Burton Carpenter founded Burton out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton?s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com (http://www.burton.com).
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damn, rob caked up now
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Reflex? For real? I had no idea that was under DNA.
Damn....watch Rob bring back Berra to Alien and kick off Dylan.
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Reflex? For real? I had no idea that was under DNA.
Damn....watch Rob bring back Berra to Alien and kick off Dylan.
"Reflex was originally founded back in 1998 and is the manufacturer of high performance skateboard bearings, trucks and accessories. Reflex is produced through DNA Distribution, the makers of Alien Workshop & Habitat Skateboards, and over the years has sponsored such legendary skaters as Kareem Campbell, Guy Mariano, Josh Kalis, Danny Way, Colin McKay and Rob Dyrdek amongst others."
Last ones I had last me 3 years, fucking good
nice to know rob bought it, fuck yeah
..Dyrdek Enterprises Inc... wow, just wow
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Those orange unit tools with the axel rethreader are great, that thing has saved me so many times.
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reflex should stay in business forever just for that tool
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No mention of habitat footwear, eh? Does that stay with Burton, get nixed or just get forgotten in a press release that's already too long?
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http://www.skateboardermag.com/industry-news/rob-dyrdek-officially-acquires-dna-distribution-from-burton/ (http://www.skateboardermag.com/industry-news/rob-dyrdek-officially-acquires-dna-distribution-from-burton/)
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... while Dyrdek will consult directly on all marketing and creative from his Los Angeles based office.
This part worries me....
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Reflex? For real? I had no idea that was under DNA.
Damn....watch Rob bring back Berra to Alien and kick off Dylan.
Did you read that recent Dylan interview someone posted?? That sounds pretty unlikely with the way both Dylan said in that interview and Dill said on the Fos radio show about the direction AWS is trying to go.? It sounds like they're trying to streamline it to just skating.? It would be pretty awesome if that's the case.
But wasn't that direction made when it was under Burton? I didn't heard the radio interview with Dill but in teh Dylan interview, it seems like he just found out that Rob bought DNA. I just wonder if Rob will somehow work with Berra somehow. Imagine if Berra got creative control of something in DNA. I wonder if Dylan's shit talking would eventually backfire on him. Anyways...I am just talk shit out my ass.
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ROB DYRDEK BUYS DNA: EXCLUSIVE INTERVIEW
http://hellaclips.com/videos/view/19712 (http://hellaclips.com/videos/view/19712)
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ROB DYRDEK BUYS DNA: EXCLUSIVE INTERVIEW
http://hellaclips.com/videos/view/19712 (http://hellaclips.com/videos/view/19712)
Fuck yeah, so I guess Berra is not coming back. Rob is tight, and to give a control of a team to Dill and AVE, this couldnt be any better.
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I think inside, nobody really likes Berra that much. I see the people around him using him for personal gains rather than actually befriending him haha
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http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/ (http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/)
the same site has Rodney Mullen at 30 million and Rick Howard at 45 million, so not sure how accurate that is. not saying they shouldn't be that rich, but i just don't see it.
Net Worth includes ownership in companies and whatnot, not just cash in the bank. Rick Howard is part owner in Crailtap, which is pretty bigtime. And Rodney and Daewon started Almost, on top of all the royalties he's had from video games he's appeared in. I can imagine both those dudes being pretty well off.
I think Rodney gets royalties whenever someone does a flip trick on flat.
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So, is he going to bring neil blender back?
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so happy for ROB and ALIEN........a skate brand back in skaters hands.
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ROB DYRDEK BUYS DNA: EXCLUSIVE INTERVIEW
Fuck yeah, so I guess Berra is not coming back. Rob is tight, and to give a control of a team to Dill and AVE, this couldnt be any better.
It's cool listening to him talk about it because you can tell how much AWS/DNA means to him. Hopefully the move towards the aesthetic will open up a lot more classic and creative AWS graphics (I know their current line is really good, but there were a few seasons where it was a lot of repetition/logo boards). I think getting Blender back would help that out a lot...
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bring back Pendleton, Rob.
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You can argue that Rob has done some really questionable things, but I think he's fully aware of that. He won't be fucking Alien/DNA up. And.....
bring back Pendleton, Rob.
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Rodney owns not only companies, but patents. I'm sure he does fine for himself. If I remember correctly for his autobio, he was never a big spender either, which is why he had $5k to potentially throw away on long shot Steve Rocco in 1990.
Oh, and Rick Howard can't be rich. There's no money in owning a super successful skateboard manufacturing and distribution company, rght Jamie?
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Rodney owns not only companies, but patents. I'm sure he does fine for himself. If I remember correctly for his autobio, he was never a big spender either, which is why he had $5k to potentially throw away on long shot Steve Rocco in 1990.
Oh, and Rick Howard can't be rich. There's no money in owning a super successful skateboard manufacturing and distribution company, rght Jamie?
;D
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ROB DYRDEK BUYS DNA: EXCLUSIVE INTERVIEW
http://hellaclips.com/videos/view/19712 (http://hellaclips.com/videos/view/19712)
That was beautiful
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Bros this is so nectar! I love Bobby Digital! Why is he buying a skateboard company though ???
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Bros this is so nectar! I love Bobby Digital! Why is he buying a skateboard company though ???
He's been on Alien Workshop for fucking ages, what better way to show his loyalty to the company that help make him than to buy it? oh and to make hella money.
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Bros this is so nectar! I love Bobby Digital! Why is he buying a skateboard company though ???
Come on jimi...you're smarter than this.
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Bros this is so nectar! I love Bobby Digital! Why is he buying a skateboard company though ???
I didn't make that faggotie face. I wrote these- ??? nothin but question marks brosephs.
Bro, are you telling me that Robby D. is a pro skateboarder too?
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Bros this is so nectar! I love Bobby Digital! Why is he buying a skateboard company though ???
Bro, are you telling me that Robby D. is a pro skateboarder too?
The schtick is tired.
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Rodney owns not only companies, but patents. I'm sure he does fine for himself. If I remember correctly for his autobio, he was never a big spender either, which is why he had $5k to potentially throw away on long shot Steve Rocco in 1990.
Oh, and Rick Howard can't be rich. There's no money in owning a super successful skateboard manufacturing and distribution company, rght Jamie?
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Bros this is so nectar! I love Bobby Digital! Why is he buying a skateboard company though ???
Bro, are you telling me that Robby D. is a pro skateboarder too?
The schtick is tired.
The schtick is a pussy bro. Real men don't get tired.
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didn't berra only get on basically because of heath?
and i think the only thing i see dyrdek doing with berra is getting ads on the berrics
it looks like dyrdek is doing it right by leaving the team stuff with dill and ave
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didn't berra only get on basically because of heath?
Yep.
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ahh yes all his "bullshit tv antics" finally payed off into this. buying out your own board company? very impressive Bobby D
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I just remembered there's an ignore button on here: see ya later meathood gunjuice.
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Maybe he'll put an end to those awful Warhol collab graphics and heinously shaped boards?
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dope
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Maybe he'll put an end to those awful Warhol collab graphics and heinously shaped boards?
??? seriously
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Dyrdek for President 2022!
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Following the popularity of the alien section from the transworld video, rob will make a television series following the members of the alien team marketing it as a modern day "super team." It will be in the style of a teen drama in which arch rival team plan b often plays dirty to downplay the workshop, only for rob and his extremely talented friends to thwart their plans and continue to have the best skate team on the planet. It will also showcase modern teen-young man styles from the likes of dylan and donovan, ave will be the stereotypical hard ass with a heart of gold, omar is the "goofball" character thats good but no one understands, tyler bledsoe will start wearing glasses and be the nerd whos actually cool, Grant Taylor will actually just be a dick and probably not act interested in an MTV show (even tho he totally will be), Heath will be the god the team prays to and he will show up when needed, and berra will return as the ultimate villain that must be dealt with if the super team wants to be the best in the world!
The show will last at best 3 seasons, mostly due to pre-pubescent girls wanting to see every minute of dylan they can. Though disregarded by the skate community in general as "not core," about 98% of skaters will watch the show at some point and 28% will watch it regularly and claim its for the skating (of which theres about 1.5 mins of in each episode, usually park footy) but actually get enticed by the plotlines created by rob and jeff tremaine. Alien Workshop deck and merch sales will skyrocket.
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I would watch that show.
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That show sounds amazing. Count me in the 28%.
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I wonder what Kalis thinks. josh - we know you rep dgk but would you have left if rob bought the workshop while you were there? Me thinks not.
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I'm from Dayton and ALIEN was always about science and innovation (hanger 18, dayton ohio) they were at their best when Neil Blender was doin art for them and then they got artist Don pendelton and kept being innovative. throwing money at AWS isnt a bad thing, but Dyrdek has that horrible MTV$$ now, heck just look at the new AWS, VORTEX and DYNAMO bad neon MTVshirts they have up on their website HORRIBLE! its just like the crap they try to peddle at hot topics/Kmart. Dyrdek's gonna ruin whats left of AWS...its only a matter of time before the OG Alien logo disappears and Kanye West has a Pro-Deck. when he moves AWS from Dayton, Ohio to Cali, its going to be GAME OVER MAN! GAME OVER!
you guys wont remember but before all his MTV money/shows he had his own company in 2002/2003 (it was linked on AWS' site) their logo was a + sign I cant remember the name, but it bombed just garbage, now AWS has some of those old +sign designs are starting to make their way onto AWS products. luckily Dyrdek has stated that Habitat is going to be off the radar as far as his input (lettin' Joe Castrucci to do his own thing)
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I'm from Dayton and ALIEN was always about science and innovation (hanger 18, dayton ohio) they were at their best when Neil Blender was doin art for them and then they got artist Don pendelton and kept being innovative. throwing money at AWS isnt a bad thing, but Dyrdek has that horrible MTV$$ now, heck just look at the new AWS, VORTEX and DYNAMO bad neon MTVshirts they have up on their website HORRIBLE! its just like the crap they try to peddle at hot topics/Kmart. Dyrdek's gonna ruin whats left of AWS...its only a matter of time before the OG Alien logo disappears and Kanye West has a Pro-Deck. when he moves AWS from Dayton, Ohio to Cali, its going to be GAME OVER MAN! GAME OVER!
you guys wont remember but before all his MTV money/shows he had his own company in 2002/2003 (it was linked on AWS' site) their logo was a + sign I cant remember the name, but it bombed just garbage, now AWS has some of those old +sign designs are starting to make their way onto AWS products. luckily Dyrdek has stated that Habitat is going to be off the radar as far as his input (lettin' Joe Castrucci to do his own thing)
(http://dc528.4shared.com/img/Z3dP0W94/s3/wwe-raw-20120417030720334.jpg)
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You mean seek?
http://skateboarding.transworld.net/1000013217/news/seek-this/ (http://skateboarding.transworld.net/1000013217/news/seek-this/)
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I'm from Dayton and ALIEN was always about science and innovation (hanger 18, dayton ohio) they were at their best when Neil Blender was doin art for them and then they got artist Don pendelton and kept being innovative. throwing money at AWS isnt a bad thing, but Dyrdek has that horrible MTV$$ now, heck just look at the new AWS, VORTEX and DYNAMO bad neon MTVshirts they have up on their website HORRIBLE! its just like the crap they try to peddle at hot topics/Kmart. Dyrdek's gonna ruin whats left of AWS...its only a matter of time before the OG Alien logo disappears and Kanye West has a Pro-Deck. when he moves AWS from Dayton, Ohio to Cali, its going to be GAME OVER MAN! GAME OVER!
you guys wont remember but before all his MTV money/shows he had his own company in 2002/2003 (it was linked on AWS' site) their logo was a + sign I cant remember the name, but it bombed just garbage, now AWS has some of those old +sign designs are starting to make their way onto AWS products. luckily Dyrdek has stated that Habitat is going to be off the radar as far as his input (lettin' Joe Castrucci to do his own thing)
you are a moron
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I'm from Dayton and ALIEN was always about science and innovation (hanger 18, dayton ohio) they were at their best when Neil Blender was doin art for them and then they got artist Don pendelton and kept being innovative. throwing money at AWS isnt a bad thing, but Dyrdek has that horrible MTV$$ now, heck just look at the new AWS, VORTEX and DYNAMO bad neon MTVshirts they have up on their website HORRIBLE! its just like the crap they try to peddle at hot topics/Kmart. Dyrdek's gonna ruin whats left of AWS...its only a matter of time before the OG Alien logo disappears and Kanye West has a Pro-Deck. when he moves AWS from Dayton, Ohio to Cali, its going to be GAME OVER MAN! GAME OVER!
you guys wont remember but before all his MTV money/shows he had his own company in 2002/2003 (it was linked on AWS' site) their logo was a + sign I cant remember the name, but it bombed just garbage, now AWS has some of those old +sign designs are starting to make their way onto AWS products. luckily Dyrdek has stated that Habitat is going to be off the radar as far as his input (lettin' Joe Castrucci to do his own thing)
Co-signed. First off, Seek was awesome. Secondly, Dyrdek said that he's letting everyone already in charge stay in their positions and do everything they as they already are/how they see fit. He's giving AVE and Dill roles somewhat like TMs, where they can help sculpt the team, and giving the team even more input and influence than they already have. And you act as if the proliferation of Dyrdek products marketed from his MTV personality is new. Those decks and shirts have been around ever since Rob & Big, starting before DNA was even sold to Burton. Why? because they fucking sell and help keep DNA afloat so they can do all of the cool shit that they're known for. And to prove even further that you're wrong, let's look at the first steps they've taken since Dyrdek's ownership. They turned Jake Johnson and Gilbert Crockett pro-good moves-while giving them debut decks that are definitely in the classic AWS style without being repetitive. So I have high hopes right now.
P.S.-You are a poopface.
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Seek was tight. They actually looked like they were going to do something Greg Myers back in the day as opposed to just having him work in the warehouse. I really liked those boards.
MTV-Dyrdek and Workshop-Dyrdek are two totally different people so I'm not worried about the direction of the workshop under his ownership any more than I was when it was owned by a snowboard company. Good for him on taking the MTV money and putting it back into a brand that supported him.
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I'm from Dayton and ALIEN was always about science and innovation (hanger 18, dayton ohio) they were at their best when Neil Blender was doin art for them and then they got artist Don pendelton and kept being innovative. throwing money at AWS isnt a bad thing, but Dyrdek has that horrible MTV$$ now, heck just look at the new AWS, VORTEX and DYNAMO bad neon MTVshirts they have up on their website HORRIBLE! its just like the crap they try to peddle at hot topics/Kmart. Dyrdek's gonna ruin whats left of AWS...its only a matter of time before the OG Alien logo disappears and Kanye West has a Pro-Deck. when he moves AWS from Dayton, Ohio to Cali, its going to be GAME OVER MAN! GAME OVER!
you guys wont remember but before all his MTV money/shows he had his own company in 2002/2003 (it was linked on AWS' site) their logo was a + sign I cant remember the name, but it bombed just garbage, now AWS has some of those old +sign designs are starting to make their way onto AWS products. luckily Dyrdek has stated that Habitat is going to be off the radar as far as his input (lettin' Joe Castrucci to do his own thing)
How the fuck you going to come in here on your first post and tell me what I can remember? When you, moron, can't even remember the name of the company. Your geographic local, and your post count gives your opinion all the credibility of a Yeti sighting inside the St. Louis Arch.
(http://i210.photobucket.com/albums/bb178/rotationstation/StLouisArch-LVanderbeek.jpg)
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Seek was tight. They actually looked like they were going to do something Greg Myers back in the day as opposed to just having him work in the warehouse. I really liked those boards.
MTV-Dyrdek and Workshop-Dyrdek are two totally different people so I'm not worried about the direction of the workshop under his ownership any more than I was when it was owned by a snowboard company. Good for him on taking the MTV money and putting it back into a brand that supported him.
truth.
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I'm from Dayton and ALIEN was always about science and innovation (hanger 18, dayton ohio) they were at their best when Neil Blender was doin art for them and then they got artist Don pendelton and kept being innovative. throwing money at AWS isnt a bad thing, but Dyrdek has that horrible MTV$$ now, heck just look at the new AWS, VORTEX and DYNAMO bad neon MTVshirts they have up on their website HORRIBLE! its just like the crap they try to peddle at hot topics/Kmart. Dyrdek's gonna ruin whats left of AWS...its only a matter of time before the OG Alien logo disappears and Kanye West has a Pro-Deck. when he moves AWS from Dayton, Ohio to Cali, its going to be GAME OVER MAN! GAME OVER!
you guys wont remember but before all his MTV money/shows he had his own company in 2002/2003 (it was linked on AWS' site) their logo was a + sign I cant remember the name, but it bombed just garbage, now AWS has some of those old +sign designs are starting to make their way onto AWS products. luckily Dyrdek has stated that Habitat is going to be off the radar as far as his input (lettin' Joe Castrucci to do his own thing)
How the fuck you going to come in here on your first post and tell me what I can remember? When you, moron, can't even remember the name of the company. Your geograp
hic local, and your post count gives your opinion all the credibility of a Yeti sighting inside the St. Louis Arch.
(http://i210.photobucket.com/albums/bb178/rotationstation/StLouisArch-LVanderbeek.jpg)
I agree you should just stick to making poop jokes like the rest of us noobs
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two minutes on google.
History of Alien Workshop
In October 1990 Chris Carter, Mike Hill and Neil Blender move to Dayton Ohio from California to form the Alien Workshop. This obscure move out of the west coast mecca of skateboarding was a deliberate turning of the back to the cliche skateboard company. Operating out of the back of Jimmy George's C.S. Distributing warehouse, the three set up a fort apache style office and photography darkroom. The importance set upon removing the company from the current field of companies can not be overstated.
The team riders included two veteran pro's Neil Blender, Steve Claar, and five young amateur upstarts; Rob Dyrdek, Duane Pitre, Thomas Morgan, Bo Turner and Scott Conklin. The first advertisements featured blurry, black & white photos with no connection to skateboarding or anything remotely going on in the industry. The first priority was the making of the group's first video, Memory Screen. The deck line up at this time featured Blender & Claar pro models, the Visitor model and the Xenia model. Knock off graphics from popular culture were the rage among other companies, which made no sense to the Workshop as the very reason for forming was to escape from the much hated popular culture. In the fall of 1991, the video Memory Screen was released to mixed reviews. The video's departure from traditional skateboard video making formula took many by surprise. With nothing like it to compare to, the video either was hated for being too full of non skating imagery or loved for the opening of doors to the closed world of trick only videos. The Alien Workshop turned two of the video's young ground breaking skaters pro, Rob Dyrdek from Dayton and Duane Pitre from Metarie,Lousiana. The two's pro models were released and the Workshop was slowly building it's product line. In the spring of 1992, After a crumbling relationship with Jimmy George, the Workshop moved out of the C.S. Distributing Bld. and into a warehouse owned by fellow friend and now minority partner Mark Ericksen. The irony of the warehouse being located blocks from Wright Patt Air Force Base home of the famous Hanger 18 (where alien bodies were allegedly shipped after the Roswell crash) now seemed quite fitting. The company quickly expanded it's deck line with slick bottom decks featuring graphics that were photographs of self created puppets, dioramas and live animals. The pro team roster now included Dyrdek, Pitre, Turner, Morgan, Conklin and new comer John Drake.
The company grew while continuing to operate outside of the "industry insiders", flying well below their radar; Alien Workshop was creating a huge fan base unknown to the competition. J Mascis and Dinosaur Jr. ran shirts and banners of the company's logos at early Lallapoluza shows and the tie between the band and the workshop baffled the public. Black and white xerox catalogs were sent to shops nationwide and with Joe Bowers making the move to Ohio from the left coast to head up the sales staff, the brand began creeping in and over taking skate shops world wide.The simple yet provocative graphics depicting alien abductions, cloning, telepathy and other underground alien/conspiracy subject matter was the first of it's kind and created a following well beyond skateboarders. At the same time Dyrdek, Pitre and Drake move to San Diego to help establish a California presence a young Fred Gall rewrites modern street skating in Philly and New York City. Dyrdek becomes an early team rider for a then small upstart shoe company called DC Shoes. He was as tight with DC in the beginning as he has been with the Workshop and his skating continues to make it's impact. Mainstream America with the spoon feeding of the X-Files television show finally accepts UFOS and the alien phenomena as a legitimate subject matter that was once regulated to the tabloid and basement dwelling freaks. Paranoia of "one world government" and the like reach a fever state at the Workshop and daily rants and reports via short wave radio both trouble and bore the employees. Copyright infringements flood in as the gas station trinket makers cash in on anything and everything "alien". What was once a underground, core, taboo subject matter has now been reduced to lollipops with almond shaped eyes. The aliens have become the icon of the moment. Young amateurs Josh Kalis and Lennie Kirk join the team and continue the onslaught of a highly progressive team combined with tight graphics and ads.
By this time the alien workshop has it's roots dug deep and the skateboarding industry finally succumbs to the fact that a company outside of California is viable and necessary. The Workshop moves into abadly needed larger building in the spring of 1997. The much delayed 2nd video by AWS, Timecode is released and features Kalis as a force to be reckoned with. His style and precise control of technical tricks stands alone. The first addition in brands from the Workshop is Reflex Performance bearings. It is started with the help of Dyrdek and his professional skateboard friends and offers high end bearings supported by a heavy duty team roster; Guy Mariano, Colin Mckay, Kareem Campbell, Danny Way, Stevie Williams, Mike York and Josh Kalis.
Two new graphic designers are added to the closely held art department and would shape the company into the millennium, Don Pendleton from Ravenswood West Virginia and Joe Castrucci from Cincinnati Ohio. The two quickly adapt to the Sect's graphic style and begin adding to the companys diversity of ideas. The summer of 1998 brings Jason Dill, Anthony Van Engelen and a legend in skateboarding to the AWS team... Danny Way. The shock wave through the gossip lines of Way's joining the Workshop would last to the year's end. A promo length video of the new team changes is debuted at the 98 fall trade show. Unknown east coast ams Brian Wenning and Anthony Pappalardo raise eyebrows from all. Filming for the full length video is top priority and Philly's Love Park is the site of daily footage missions.
By the end of 1999 an idea that has been talked about for years begins to take seed. The Habitat is formed under the Sovereign Sect in December. The team starts as Kerry Getz, Tim Oconnor, Fred Gall, Brian Wenning and Rob Pluhowski. Danny Garcia joins soon after and turns pro after an amazing first year on the team. The graphic direction is uniform and direct from the upstart. The co existence of nature and man is forged by Castrucci and the Habitat's graphics lay the foundation for it's visual identity . Pendleton commands most of the Workshop's deck graphics at this point and masters the web sites for all of the brands. In July of 2000, after two years plus of harvesting footage, Joe Castrucci flattens the final layers of Photosynthesis and the 1st full length video since 1991's Memory Screen is released for consumption. The video is a multi media of skateboarding, color forms and custom music. It is met with rave reviews and generates what it often missed in the slew of skateboard videos, a feeling, a personality, the motivation to go skateboarding . The video's solid skating by AWS's Van Engelen, Dill, Kalis, Dyrdek and am powerhouses Pappalardo and Corcoran is wrapped around a introductory section of the Habitat team. A mini video within, the Habitat part spotlights a team that will dominate the skating populace for the future. It has been 10 years since the concept that a skateboard company could be more than a producer of products, that the very reason to start something was to mold it into it's own being and not a weak copy of what is already done. The Alien Workshop and its divisions are guided by this philosophy to this day. A Sovereign Sect of individuals with the goal to evolve skateboarding, projects and ideas free from outside pressures or rules.
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Where can I see that promo video they mention in the 2nd to last paragraph?
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Where can I see that promo video they mention in the 2nd to last paragraph?
Alien Workshop - 411 Industry (http://www.youtube.com/watch?v=CcqWUFa0jaU&hd=1#)
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That AWS section is so good. All of the commercials in the 411's were sick too.
AVE - twenty five (http://www.youtube.com/watch?v=oVRd3ckhyyg#)
Anthony Van Engelen - 411 Best of 5 Rookies (http://www.youtube.com/watch?v=LY-t70N3FU8#)
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i think he kind of forgot habitat was part of the deal
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two minutes on google.
History of Alien Workshop
In October 1990 Chris Carter, Mike Hill and Neil Blender move to Dayton Ohio from California to form the Alien Workshop. This obscure move out of the west coast mecca of skateboarding was a deliberate turning of the back to the cliche skateboard company. Operating out of the back of Jimmy George's C.S. Distributing warehouse, the three set up a fort apache style office and photography darkroom. The importance set upon removing the company from the current field of companies can not be overstated.
The team riders included two veteran pro's Neil Blender, Steve Claar, and five young amateur upstarts; Rob Dyrdek, Duane Pitre, Thomas Morgan, Bo Turner and Scott Conklin. The first advertisements featured blurry, black & white photos with no connection to skateboarding or anything remotely going on in the industry. The first priority was the making of the group's first video, Memory Screen. The deck line up at this time featured Blender & Claar pro models, the Visitor model and the Xenia model. Knock off graphics from popular culture were the rage among other companies, which made no sense to the Workshop as the very reason for forming was to escape from the much hated popular culture. In the fall of 1991, the video Memory Screen was released to mixed reviews. The video's departure from traditional skateboard video making formula took many by surprise. With nothing like it to compare to, the video either was hated for being too full of non skating imagery or loved for the opening of doors to the closed world of trick only videos. The Alien Workshop turned two of the video's young ground breaking skaters pro, Rob Dyrdek from Dayton and Duane Pitre from Metarie,Lousiana. The two's pro models were released and the Workshop was slowly building it's product line. In the spring of 1992, After a crumbling relationship with Jimmy George, the Workshop moved out of the C.S. Distributing Bld. and into a warehouse owned by fellow friend and now minority partner Mark Ericksen. The irony of the warehouse being located blocks from Wright Patt Air Force Base home of the famous Hanger 18 (where alien bodies were allegedly shipped after the Roswell crash) now seemed quite fitting. The company quickly expanded it's deck line with slick bottom decks featuring graphics that were photographs of self created puppets, dioramas and live animals. The pro team roster now included Dyrdek, Pitre, Turner, Morgan, Conklin and new comer John Drake.
The company grew while continuing to operate outside of the "industry insiders", flying well below their radar; Alien Workshop was creating a huge fan base unknown to the competition. J Mascis and Dinosaur Jr. ran shirts and banners of the company's logos at early Lallapoluza shows and the tie between the band and the workshop baffled the public. Black and white xerox catalogs were sent to shops nationwide and with Joe Bowers making the move to Ohio from the left coast to head up the sales staff, the brand began creeping in and over taking skate shops world wide.The simple yet provocative graphics depicting alien abductions, cloning, telepathy and other underground alien/conspiracy subject matter was the first of it's kind and created a following well beyond skateboarders. At the same time Dyrdek, Pitre and Drake move to San Diego to help establish a California presence a young Fred Gall rewrites modern street skating in Philly and New York City. Dyrdek becomes an early team rider for a then small upstart shoe company called DC Shoes. He was as tight with DC in the beginning as he has been with the Workshop and his skating continues to make it's impact. Mainstream America with the spoon feeding of the X-Files television show finally accepts UFOS and the alien phenomena as a legitimate subject matter that was once regulated to the tabloid and basement dwelling freaks. Paranoia of "one world government" and the like reach a fever state at the Workshop and daily rants and reports via short wave radio both trouble and bore the employees. Copyright infringements flood in as the gas station trinket makers cash in on anything and everything "alien". What was once a underground, core, taboo subject matter has now been reduced to lollipops with almond shaped eyes. The aliens have become the icon of the moment. Young amateurs Josh Kalis and Lennie Kirk join the team and continue the onslaught of a highly progressive team combined with tight graphics and ads.
By this time the alien workshop has it's roots dug deep and the skateboarding industry finally succumbs to the fact that a company outside of California is viable and necessary. The Workshop moves into abadly needed larger building in the spring of 1997. The much delayed 2nd video by AWS, Timecode is released and features Kalis as a force to be reckoned with. His style and precise control of technical tricks stands alone. The first addition in brands from the Workshop is Reflex Performance bearings. It is started with the help of Dyrdek and his professional skateboard friends and offers high end bearings supported by a heavy duty team roster; Guy Mariano, Colin Mckay, Kareem Campbell, Danny Way, Stevie Williams, Mike York and Josh Kalis.
Two new graphic designers are added to the closely held art department and would shape the company into the millennium, Don Pendleton from Ravenswood West Virginia and Joe Castrucci from Cincinnati Ohio. The two quickly adapt to the Sect's graphic style and begin adding to the companys diversity of ideas. The summer of 1998 brings Jason Dill, Anthony Van Engelen and a legend in skateboarding to the AWS team... Danny Way. The shock wave through the gossip lines of Way's joining the Workshop would last to the year's end. A promo length video of the new team changes is debuted at the 98 fall trade show. Unknown east coast ams Brian Wenning and Anthony Pappalardo raise eyebrows from all. Filming for the full length video is top priority and Philly's Love Park is the site of daily footage missions.
By the end of 1999 an idea that has been talked about for years begins to take seed. The Habitat is formed under the Sovereign Sect in December. The team starts as Kerry Getz, Tim Oconnor, Fred Gall, Brian Wenning and Rob Pluhowski. Danny Garcia joins soon after and turns pro after an amazing first year on the team. The graphic direction is uniform and direct from the upstart. The co existence of nature and man is forged by Castrucci and the Habitat's graphics lay the foundation for it's visual identity . Pendleton commands most of the Workshop's deck graphics at this point and masters the web sites for all of the brands. In July of 2000, after two years plus of harvesting footage, Joe Castrucci flattens the final layers of Photosynthesis and the 1st full length video since 1991's Memory Screen is released for consumption. The video is a multi media of skateboarding, color forms and custom music. It is met with rave reviews and generates what it often missed in the slew of skateboard videos, a feeling, a personality, the motivation to go skateboarding . The video's solid skating by AWS's Van Engelen, Dill, Kalis, Dyrdek and am powerhouses Pappalardo and Corcoran is wrapped around a introductory section of the Habitat team. A mini video within, the Habitat part spotlights a team that will dominate the skating populace for the future. It has been 10 years since the concept that a skateboard company could be more than a producer of products, that the very reason to start something was to mold it into it's own being and not a weak copy of what is already done. The Alien Workshop and its divisions are guided by this philosophy to this day. A Sovereign Sect of individuals with the goal to evolve skateboarding, projects and ideas free from outside pressures or rules.