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Skateboarding => USELESS WOODEN TOY BANTER => Topic started by: sluggers on February 12, 2018, 08:48:03 AM

Title: On Why Deck Prices Have Not Changed
Post by: sluggers on February 12, 2018, 08:48:03 AM
A pretty good write-up from Vice on why decks still cost the same over three decades later.

https://www.vice.com/en_us/article/a34ede/why-have-skateboards-cost-dollar50-for-30-years? (https://www.vice.com/en_us/article/a34ede/why-have-skateboards-cost-dollar50-for-30-years?)
Title: Re: On Why Deck Prices Have Not Changed
Post by: GershonSweaty on February 12, 2018, 08:50:42 AM
Deluxe and US brands are about to take a heavy increase in the U.K.
Title: Re: On Why Deck Prices Have Not Changed
Post by: pizzafliptofakie on February 12, 2018, 09:06:23 AM
Does this article mention Heath Kirchart's Michael Jackson costume?
Title: Re: On Why Deck Prices Have Not Changed
Post by: sharkin on February 12, 2018, 09:36:46 AM
Yeah because real wages went down and the manufacturing industry was moved to 2nd and 3rd world countries to keep a margin.
Title: Re: On Why Deck Prices Have Not Changed
Post by: Chavo on February 12, 2018, 09:45:34 AM
Real skate shops are almost extinct and Swank is still shitting on them. Many company owners still don't realize that they created the market for shop decks when they shifted to generically shaped logo boards. People aren't buying Tum Yeto decks because they prefer other brands.
Title: Re: On Why Deck Prices Have Not Changed
Post by: QueeferMadness on February 12, 2018, 10:14:50 AM
DLX>shop boards> everything else
Title: Re: On Why Deck Prices Have Not Changed
Post by: shark tits on February 12, 2018, 10:27:55 AM
maybe price tag hasn't gone up a ton but i paid $20-30 in the 90s and then in the 00s it wasn't hard to get a shop blank for $40 on the road.
ff to this yr and i got charged $68 for a deck. twice.
grip usedta be free, now that's $5 or whatever.
Title: Re: On Why Deck Prices Have Not Changed
Post by: Abyss1 on February 12, 2018, 11:02:57 AM
maybe price tag hasn't gone up a ton but i paid $20-30 in the 90s and then in the 00s it wasn't hard to get a shop blank for $40 on the road.
ff to this yr and i got charged $68 for a deck. twice.
grip usedta be free, now that's $5 or whatever.

Same just bought a Real Busenitz that was ~$70 w/ no grip
Title: Re: On Why Deck Prices Have Not Changed
Post by: Mystical Leader on February 12, 2018, 11:53:56 AM
About ten years ago all decks were about 55-60€ and local brands 50€. Now  fa or quasi is 70-79€.. Local brands are 60-65€.. I hope decks won't be 100€ in next ten years. Though I'd say quality is better too.
Title: Re: On Why Deck Prices Have Not Changed
Post by: sluggers on February 12, 2018, 01:52:37 PM
The European market is a little different, the tax is based on boards being classified as toys, so when I lived in Europe boards cost $100 each.
Title: Re: On Why Deck Prices Have Not Changed
Post by: gollum mcjinglemeballs on February 12, 2018, 02:14:24 PM
The European market is a little different, the tax is based on boards being classified as toys, so when I lived in Europe boards cost $100 each.



I lived in the the UK around 2000ish( that period of my life is kinda of foggy), but I remember paying my local shop to mail a few decks over because it was cheaper then buying one over there.
Title: Re: On Why Deck Prices Have Not Changed
Post by: franc on February 12, 2018, 02:35:25 PM
The European market is a little different, the tax is based on boards being classified as toys, so when I lived in Europe boards cost $100 each.
In the early 90s, a board costed 129 francs in Switzerland, and you sometimes had to pay 10 francs for a sheet of Jessup. That's 139 francs which would be 148 dollars today. Boards are much cheaper now here though (69 to 79 francs for most companies, 73 to 84 dollars), and you usually get free griptape when you buy a board in a legit shop. Those prices have changed for other reasons, not related to skateboarding, as you know.
Title: Re: On Why Deck Prices Have Not Changed
Post by: sluggers on February 12, 2018, 05:40:31 PM
Expand Quote
The European market is a little different, the tax is based on boards being classified as toys, so when I lived in Europe boards cost $100 each.
[close]
In the early 90s, a board costed 129 francs in Switzerland, and you sometimes had to pay 10 francs for a sheet of Jessup. That's 139 francs which would be 148 dollars today. Boards are much cheaper now here though (69 to 79 francs for most companies, 73 to 84 dollars), and you usually get free griptape when you buy a board in a legit shop. Those prices have changed for other reasons, not related to skateboarding, as you know.

I don't know where you were in Switzerland, but Wind Service was the best in Geneva at the time. God bless Robert Ettienne. He kept the entire scene alive in the late 80's and early 90's.
Title: Re: On Why Deck Prices Have Not Changed
Post by: powerhazard on February 12, 2018, 07:23:50 PM
Expand Quote
maybe price tag hasn't gone up a ton but i paid $20-30 in the 90s and then in the 00s it wasn't hard to get a shop blank for $40 on the road.
ff to this yr and i got charged $68 for a deck. twice.
grip usedta be free, now that's $5 or whatever.
[close]

Same just bought a Real Busenitz that was ~$70 w/ no grip

Where are you guys buying boards? That's absurd.
Title: Re: On Why Deck Prices Have Not Changed
Post by: oyolar on February 12, 2018, 07:30:28 PM
In the US, the reason is "because skaters only want to pay around $50 for one."  That's basically it.
Title: Re: On Why Deck Prices Have Not Changed
Post by: VCR on February 12, 2018, 08:01:52 PM
Deluxe and US brands are about to take a heavy increase in the U.K.

Deluxe boards just went up in the states
Title: Re: On Why Deck Prices Have Not Changed
Post by: paraquat on February 12, 2018, 08:15:02 PM
The European market is a little different, the tax is based on boards being classified as toys, so when I lived in Europe boards cost $100 each.
That makes complete sense. ::)
Title: Re: On Why Deck Prices Have Not Changed
Post by: Blackholebacon on February 13, 2018, 05:15:11 AM
The European market is a little different, the tax is based on boards being classified as toys, so when I lived in Europe boards cost $100 each.

yes... useless wooden toys.
Title: Re: On Why Deck Prices Have Not Changed
Post by: alraunen on February 13, 2018, 05:33:14 AM
About ten years ago all decks were about 55-60€ and local brands 50€. Now  fa or quasi is 70-79€.. Local brands are 60-65€.. I hope decks won't be 100€ in next ten years. Though I'd say quality is better too.

Internet changed the things a little bit, I always pay 50-60 euros for a BBS/Generator board. I wouldn't mind to pay an extra to buy decks on the local shop, but they never have 8,7 boards
Title: Re: On Why Deck Prices Have Not Changed
Post by: planman on February 13, 2018, 07:04:10 AM
If you live in the US and your local is charging >$65 for a deck and (plain) grip isn't free, find a new shop
Title: Re: On Why Deck Prices Have Not Changed
Post by: shark tits on February 13, 2018, 07:16:51 AM
If you live in the US and your local is charging >$65 for a deck and (plain) grip isn't free, find a new shop
i should. here's my dilemma. the only other shop in town i have beef w/ the owner. i had freinds in the DLX warehouse and they'd throw in extra stuff in the shop's orders for us. sometimes we got it but then the guy kept it. in defense of this shop, most of the kids and the owner will give me a deck in the $50 price range. every time i get gouged i'll stay away a few months, passive agressive resistance.
the 2 decks i overpaid for were Polar. are Polars more expensive? do those clerks just think i'm balling?
i don't know. if it happens a 3rd i might just switch to theories.
Title: Re: On Why Deck Prices Have Not Changed
Post by: planman on February 13, 2018, 07:19:18 AM
Expand Quote
If you live in the US and your local is charging >$65 for a deck and (plain) grip isn't free, find a new shop
[close]
i should. here's my dilemma. the only other shop in town i have beef w/ the owner. i had freinds in the DLX warehouse and they'd throw in extra stuff in the shop's orders for us. sometimes we got it but then the guy kept it. in defense of this shop, most of the kids and the owner will give me a deck in the $50 price range. every time i get gouged i'll stay away a few months, passive agressive resistance.
the 2 decks i overpaid for were Polar. are Polars more expensive? do those clerks just think i'm balling?
i don't know. if it happens a 3rd i might just switch to theories.
I just bought a Polar last week from my local for $55, you're being fleeced. But if I were you, I'd try ordering online from the closest shop that you're cool with that doesn't extort you.
Title: Re: On Why Deck Prices Have Not Changed
Post by: Crap on February 13, 2018, 01:17:03 PM
I'd love to hear something specific to Canada on this topic. For as long as I can remember (dating back to the late 90's), a deck in Canada has been in the $80-90 range. Since most of the boards are coming from the US, you would think that would go up or down with the value of the Canadian dollar; but the Canadian dollar has been worth as little as $0.65 US, and as much as $1.05 in that time, and the price of skate shit has stayed the same.

Right now, a Canadian dollar is $.79 US. Average board is $85+13% tax (in Ontario), so we're paying $76.27 US for a board right now.
Title: Re: On Why Deck Prices Have Not Changed
Post by: L33Tg33k on February 13, 2018, 02:29:05 PM
I don't know what the fuck pro models this dude is seeing at Pac Drive for $45. Them shits is $55 and up. That place is easily one of the most expensive stores for hard goods in the city. Must be because they gotta pay that beach rent. Them boards on consignment from local brands with people who turned themselves pro don't count.
Title: Re: On Why Deck Prices Have Not Changed
Post by: alonelikeastone on February 13, 2018, 02:33:00 PM
I owned a skateshop for 8 years... from 2000 to 2008... the Canadian/US currency rates changed the price of all skate goods twice in those years, both obviously going up... but as a shop, you just eat that price change... I liked to keep decks at 90 with grip including tax.... most other shops charged over 100 after tax... so I sold lots... I just looked at it like volume will win... make less per deck & sell way more... vs selling fewer decks with more profit.... & I hated having stock that did not move, so I would ditch those for 75 with grip & tax after a month of sitting.... & that was basically cost after paying for the decks plus tax & then charging tax....


So what was my point? oh yeah, people will only pay so much, so as a shop you have to eat that wholesale price increase.  Having said that, I have a feeling all this will change very soon. Minimum wage has gone way up & who knows what Trump & Trudeau come up with.

side note, I always thought it was interesting when the currency rates went back to somewhat normal, our prices would not drop back down.
Title: Re: On Why Deck Prices Have Not Changed
Post by: franc on February 13, 2018, 02:34:25 PM
I don't know where you were in Switzerland, but Wind Service was the best in Geneva at the time. God bless Robert Ettienne. He kept the entire scene alive in the late 80's and early 90's.

Hehe! I was in Valais and somebody had a copy of the Wind Service vid. Watched it loads back then but haven't seen it in over 25 years I think.
Title: Re: On Why Deck Prices Have Not Changed
Post by: sluggers on February 13, 2018, 06:03:19 PM
Expand Quote
I don't know where you were in Switzerland, but Wind Service was the best in Geneva at the time. God bless Robert Ettienne. He kept the entire scene alive in the late 80's and early 90's.
[close]

Hehe! I was in Valais and somebody had a copy of the Wind Service vid. Watched it loads back then but haven't seen it in over 25 years I think.

https://vimeo.com/168623079 (https://vimeo.com/168623079)
Title: Re: On Why Deck Prices Have Not Changed
Post by: thatdrugruglookscoolonyou on February 13, 2018, 06:17:35 PM
abyss... you're a fucking idiot.

I have no idea what you tards are talking. I got some choice shit x5 hopps/politic/scumco You guy's are bitching about horseshit. Knock off the dickhead "rep-attitude" and it might be friendly toward business instead of bucking your hometown hero as the next black belt. Quit following trends ya clown ass rich kids.
Title: Re: On Why Deck Prices Have Not Changed
Post by: vinn on February 13, 2018, 09:30:19 PM
I can't even afford all international board brands in Indonesia. It cost double since last year. It was IDR 650000, and then up to 798000, but now raised at 950000
Title: Re: On Why Deck Prices Have Not Changed
Post by: j....soy..... on February 13, 2018, 10:28:49 PM
Real skate shops are almost extinct and Swank is still shitting on them. Many company owners still don't realize that they created the market for shop decks when they shifted to generically shaped logo boards. People aren't buying Tum Yeto decks because they prefer other brands.

I'm buying Toy Machine boards because the aren't Watson.....
Title: Re: On Why Deck Prices Have Not Changed
Post by: Tempeka on February 13, 2018, 10:46:06 PM
FA and hockey boards are all almost $10 more
Title: Re: On Why Deck Prices Have Not Changed
Post by: Xen on February 13, 2018, 11:01:26 PM
Prices jumped a few years ago, from $49ish to $53<->$55 - all the boutique brands...
Title: Re: On Why Deck Prices Have Not Changed
Post by: bawtawd5 on February 14, 2018, 12:05:07 AM
I always see regular decks for 50 and pro models for 55. I guess the shops pocket the extra five, cause they all should be the same price from the company. Or is it a added cost for royalties?
Title: Re: On Why Deck Prices Have Not Changed
Post by: franc on February 14, 2018, 02:29:34 AM
Expand Quote
Expand Quote
I don't know where you were in Switzerland, but Wind Service was the best in Geneva at the time. God bless Robert Ettienne. He kept the entire scene alive in the late 80's and early 90's.
[close]

Hehe! I was in Valais and somebody had a copy of the Wind Service vid. Watched it loads back then but haven't seen it in over 25 years I think.
[close]

https://vimeo.com/168623079 (https://vimeo.com/168623079)

Day made! Thank you so much!

So where's Part II? :)
Title: Re: On Why Deck Prices Have Not Changed
Post by: ChuckRamone on February 14, 2018, 07:09:01 AM
I bet deck manufacturers and other industry groups came together about this topic, at a conference organized by a corporation such as Nike, and decided to fund a media piece. This would ready consumers for a coming price increase. We’re probably gonna see this happening in the months leading up to the olympics and a major increase after that as the skateboard industry seeks more affluent people and a wider general audience. The focus on profit-seeking will ramp up and skateboarding’s golden age will be left to the annals of time as the face and nature of the sport change completely.
Title: Re: On Why Deck Prices Have Not Changed
Post by: stevedave on February 14, 2018, 03:31:49 PM
I just think companies are afraid to be the first ones to do it.  Think about it from your own perspective.  You walk in a shop, all the boards are the same price, let's say $54.99.  Then you look and see, FOR EXAMPLE, Alien Workshop boards are $64.99.  And you ask the shop dude, and there's absolutely nothing different between the boards that are $54.99 and the boards that are $64.99.  NONE.  You gonna buy that Alien board?  Probably not.  So Alien starts to see a decrease in the amount of boards they are selling.  Word gets around that Alien boards are NOT selling as well these days because of the price increase.  You think every other company is going to raise their prices to $64.99 so there's a level playing field and Alien doesn't get left out in the cold.  FUCK NO!!!  So, companies will cut the pay of riders or move factories overseas or do whatever they can to make an extra buck, because, let's face it, it's 2018, manufacturing costs have increased, employee pay has increased, and margins are decreasing. There would be a revolt against the first company that actually makes boards retail for what they really should be, profit margin-wise. 
Title: Re: On Why Deck Prices Have Not Changed
Post by: Jacob Gary on February 14, 2018, 03:39:37 PM
You guys are lucky, prices have gone way up in Canada.

Ten years ago you were looking at $60, now you're looking at $90.
Title: Re: On Why Deck Prices Have Not Changed
Post by: stevedave on February 14, 2018, 03:44:34 PM
You guys are lucky, prices have gone way up in Canada.

Ten years ago you were looking at $60, now you're looking at $90.

but that's due to the dollar exchange vs. the US dollar - not due to increases in pricing from the manufacturers.
Title: Re: On Why Deck Prices Have Not Changed
Post by: Jacob Gary on February 14, 2018, 03:55:11 PM
Expand Quote
You guys are lucky, prices have gone way up in Canada.

Ten years ago you were looking at $60, now you're looking at $90.
[close]

but that's due to the dollar exchange vs. the US dollar - not due to increases in pricing from the manufacturers.

I know, just pointing it out. Paying $70 USD for a deck is rough. Especially if you look at California minimum wage being $10.50 USD which translates into $13.12 CAD, where as British Columbia is only recently at $11.35. You guys also only pay like 5% sales tax, we're at 12%.

Might seem small, but shit adds up.
Title: Re: On Why Deck Prices Have Not Changed
Post by: expired on February 14, 2018, 04:34:39 PM
In Winnipeg if you wanted you could get a dwindle/sk8mafia deck for $30-40, DLX, quasi and baker boys for $70-80, shop deck for 65-70 and FA-hockey $90. thats with out grip
Title: Re: On Why Deck Prices Have Not Changed
Post by: Tommy G on February 14, 2018, 04:51:43 PM
Outsourcing the work has a big part to do with it, but afterwards it's all up to the shops to determine the price. My shop used to keep it to the $50-55 price range, but changed it after he renovated the shop to $55-60. He's the only one in town, but thankfully I get that "family" discount.  ;)
Title: Re: On Why Deck Prices Have Not Changed
Post by: streetsoup on February 14, 2018, 05:06:09 PM
Been riding point and shop decks for years.
Title: Re: On Why Deck Prices Have Not Changed
Post by: Sk8philosipher on February 15, 2018, 06:11:32 AM
Price is the same because no one wants to pay more im sure manufacturing cost have went up thats why theres little to no money in board brands same trend in video games hence the invention of loot boxes
Title: Re: On Why Deck Prices Have Not Changed
Post by: stevedave on February 15, 2018, 09:41:25 AM
Expand Quote
Expand Quote
You guys are lucky, prices have gone way up in Canada.

Ten years ago you were looking at $60, now you're looking at $90.
[close]

but that's due to the dollar exchange vs. the US dollar - not due to increases in pricing from the manufacturers.
[close]

I know, just pointing it out. Paying $70 USD for a deck is rough. Especially if you look at California minimum wage being $10.50 USD which translates into $13.12 CAD, where as British Columbia is only recently at $11.35. You guys also only pay like 5% sales tax, we're at 12%.

Might seem small, but shit adds up.

SF is 8.5%, and I'd gladly pay the extra 3.5% to be able to get free healthcare, considering that I pay $128/week for it
Title: Re: On Why Deck Prices Have Not Changed
Post by: Jacob Gary on February 15, 2018, 10:42:56 AM
Expand Quote
Expand Quote
Expand Quote
You guys are lucky, prices have gone way up in Canada.

Ten years ago you were looking at $60, now you're looking at $90.
[close]

but that's due to the dollar exchange vs. the US dollar - not due to increases in pricing from the manufacturers.
[close]

I know, just pointing it out. Paying $70 USD for a deck is rough. Especially if you look at California minimum wage being $10.50 USD which translates into $13.12 CAD, where as British Columbia is only recently at $11.35. You guys also only pay like 5% sales tax, we're at 12%.

Might seem small, but shit adds up.
[close]

SF is 8.5%, and I'd gladly pay the extra 3.5% to be able to get free healthcare, considering that I pay $128/week for it

Ha! Depends on where you live. BC is the only province I think where you have to pay premiums, which is like $80/month. Still cheaper than what you're paying, I hear you.
Title: Re: On Why Deck Prices Have Not Changed
Post by: sluggers on February 15, 2018, 11:29:13 AM
Expand Quote
Expand Quote
Expand Quote
I don't know where you were in Switzerland, but Wind Service was the best in Geneva at the time. God bless Robert Ettienne. He kept the entire scene alive in the late 80's and early 90's.
[close]

Hehe! I was in Valais and somebody had a copy of the Wind Service vid. Watched it loads back then but haven't seen it in over 25 years I think.
[close]

https://vimeo.com/168623079 (https://vimeo.com/168623079)
[close]

Day made! Thank you so much!

So where's Part II? :)

I wish I knew where part II was because I remember this really sick and long manual
Title: Re: On Why Deck Prices Have Not Changed
Post by: Lance on February 15, 2018, 01:05:21 PM
It's like a corner store/Bodega, they don't make shit on a pack of smokes but it gets someone in the store for something they "need" and while there hopefully buy a drink and a candy bar or bag of chips where they make more of a margin.  Skate shop, come in for a deck, hopefully leave with a shop tee or a pair of shoes as well. 

Also the margin shrinks with shipping/COD charges & "Free Grip" that the shop has already paid for, the price of a deck from the West coast to the east coast can go up $4-$6 per deck after shipping, add in the grip at $3 & your hyped if you make $8 on a deck,  then you got the way of the "Homie" or shop employee who gets a discount and you make nothing....but hey you sold some boards and kept the industries gear turning another day...

Board prices in the US have started to slowly creep up and this year board prices from some companies have jumped up 20% since the new year.
Title: Re: On Why Deck Prices Have Not Changed
Post by: stophatin on February 15, 2018, 05:46:19 PM
I used to buy $5 barely used decks as a kid.... now I sell $500 barely used decks on ebay. 
Title: Re: On Why Deck Prices Have Not Changed
Post by: globe fusion on February 17, 2018, 07:30:04 PM
I'd love to hear something specific to Canada on this topic. For as long as I can remember (dating back to the late 90's), a deck in Canada has been in the $80-90 range. Since most of the boards are coming from the US, you would think that would go up or down with the value of the Canadian dollar; but the Canadian dollar has been worth as little as $0.65 US, and as much as $1.05 in that time, and the price of skate shit has stayed the same.

Right now, a Canadian dollar is $.79 US. Average board is $85+13% tax (in Ontario), so we're paying $76.27 US for a board right now.

yeah all hardgoods in canada increased. most stores sell decks at 80$ now. cost prices keep going up.

you do lose margin off free grip and so on, but offering free shipping to online customers is the big killer. shipping in canada is quite expensive. mailing a deck from east to west can pretty much remove every bit of margin left.
Title: Re: On Why Deck Prices Have Not Changed
Post by: KoRnholio8 on February 18, 2018, 01:40:55 AM
In Europe, prices have been slovly creeping up in the last 15 years - going from around 70€ (15 years ago) to 80€ right now. The important difference now is the prevalence of local small brands that will sell you a board for 35-40€ with grip (no skateshop involved).

Anyway, there has been no innovation to the decks and lower prices make skateboarding more accessible, so ...
Title: Re: On Why Deck Prices Have Not Changed
Post by: cosmicgypsies on February 18, 2018, 05:15:34 AM
for years in the uk it always seemed the eu/uk/etc brands would be £40 on the dot for a deck, with american decks being £10-15 more. lately the eu/uk brands seem to have gone up to £46/47 and some of the american brands have went up to £60/65. crailtap stuff seems to be around £55, hockey/quasi/etc (stix?) £60. i just checked my local and dlx shit is £70?!
Title: Re: On Why Deck Prices Have Not Changed
Post by: lewiscruise on February 18, 2018, 09:09:19 AM
boards should be $80 a piece to properly support the industry
Title: Re: On Why Deck Prices Have Not Changed
Post by: expired on February 19, 2018, 09:18:37 PM
boards should be $80 a piece to properly support the industry

Give Justin a board and ill pay $90
Title: Re: On Why Deck Prices Have Not Changed
Post by: bawtawd5 on February 19, 2018, 09:46:07 PM
boards should be $80 a piece to properly support the industry
Fuck the industry I'm in these streets