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Was just thinking about which pros out right now don't have a pro shoe. Top pick is Ishod. Maybe I'm just biased because Ishod is the greatest right now but Idk why the fuck Shane O'Neill got a nike shoe before him.
Don't get me wrong, Ishod does deserve a shoe and is definitely a great skater, but what exactly is he doing differently/better than other pros to make him the greatest?
He's been a top dude for longer than some of the other bigger pros right now, is insanely consistent, stylish, way more memorable trick selection, puts out solid clips on insta more than a lot of other pros, and just from a marketing standpoint is really popular and well liked in the skate community which means a lot of actual skaters would probably being buying his model.
Not to mention he seems a lot more reliable to produce a new classic than the likes of BA or Omar... or Shane for that matter.