Many people don't like HLC, not just because of the boards ( Wich in fact are shitty, heavy, thick, and wood peels off many times ), but the company, just like a big corporate when dealing with skateshops. I can tell you that Sk8mafia, Flip or Plan B, are not what they used to be in Europe, since they are distributed and produced by HLC.
Many skaters would not buy a deck knowing it's from HLC. I am working in a Skateshop in Spain, since many years and that's the feeling we have here
In the other hand, much respect for SOUR, probably the greatest brand in Europe. They always been a Skateboarding Brand and not a Trending or Fashion brand. Team is solid, work on videos all the time, graphics are dope. Happy for them.
I wish they will produce with bakerboys at BBS for USA, and that maybe in a future move from HLC to a better one in Europe.