Palace X Gucci

[lurker_and_poster]

not really into streetwear anymore since the 90s, so I never thought about to buy any softgoods from Palace/ never care about high fashion.
But both industry have a huge audience- and if you are a highfashion victim with a weakness for streetwear this colab is the ultimate porn. Some pieces have that street swag eye catching & scream Gucci all over the place. I am a lot in Milan/ Italy - and London /UK - and I am sure this shit will sell very well.

The standard Skaterat is not the target group.

But at least better then the Lacoste / Thrasher colab I didn’t understand the sense behind.
read thrasher since the 80s, had some Lacoste polo longsleaves in the past - and love alligator- so the colab shoud/ coud touch me - but is doing it absolutely not. Just business wise - I understood the Palace/ Gucci thing - and I see a opportunity on a new targetgroup for both parties involved.
For Thrasher / Lacoste I can’t see that.

[GuessAgain?]

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 Gucci need Palace's youthful audience

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Do they though?

I know some of you guys only think in skateboarding but why would gucci need skateboarding when they already are synonymous with the rap/hiphop genre. The lil pump song shit but a good example here. when Gucci got rappers name dropping them for 1.1 billion views... do you think they really interested in cashing in on whatever lil niche of an audience theyd find in palace has? I mean more than likely those people are already onboard anyways considering the trends hip hop and skateboarding share more tethered than ever these days. Hypebeast zoomers or whatever the fuck.

In 2022 palace benefits more from this from a notoriety standpoint than gucci. It's fucking gucci lol.we talking a brand that teters at the top of women's fashion and accessory aswell as one of the most popular genres of music. Gucci is assured it'll sell and that's about all they care about. They'll probably lose out internally on this cause the people who heavily invest in brands like gucci or luis or tomi Hilfiger, board memebers and shit, anf like old fashion boomer business men consumer absolutle hate that their posh luxury brands have become associated with skateboarding and rap music.


I mean skateboarding hot but what you gaining from palace youthwize you don't already from tiktok thots, hypebeasts and rappers?

First of all that’s a funny case study. Second of all that’s not the market that palace attracts.

The fact is LV did the supreme collab a few years ago and then had Virgil in which turned the tide in terms of how it actually got young teenagers buying LV. And when I say LV I don’t mean just little caps or side bags… They started buying full outfits, head to toe, rich trendy kids. It’s how brands starts to get lifelong customers, their mum’s have their bags m/purses and now the kids are interested in the full collection.

Gucci belts and caps, headbands etc will always sell… they don’t care about that stuff, it’s the customers for life who are willing to buy multiple pieces from each collection and now there’s a huge, much younger audience they can push it to. Enter Palace & Supreme. Brands that are ‘alternative’ and ‘authentic’ and are appealing to rich kids who want/can buy their approval. Price wise they’re also a stepping stone to high-end luxury fashion.

Gucci and LV aren’t dirtying their names for quick paydays and to help out skateboard companies. They’re playing the long game, same reason they did Northface, it’s entrance level collection pieces for rich kids. Not saving up months of earnings to buy 1 belt to last a decade cause rappers told them its cool.

[pedro_mayn]

Thing is though, do these companies see Palace as a 'skateboard' company or are they just seeing the line of rich kids buying their shit and knowing it sells?

The skateboarding side of it is still legit, the team get paid and get to put out shit. As long as that's still going on I don't really pay attention to the collabs.

I wanna see a Cadburys one next or something.

[Mother Goose.]

Palace x Mr. Bean x Heinz Beans

[pedro_mayn]

Palace x Mr. Bean x Heinz Beans

I could see that one, too.

All over bean print hoody, sorted.

[sacking rails]

more gentrification of skateboarding...

[djoekr]

Thing is though, do these companies see Palace as a 'skateboard' company or are they just seeing the line of rich kids buying their shit and knowing it sells?

For real, Palace in the eyes of the general public is more of a streetwear brand than a skateboard company. I knew about Palace way before I started skating and a lot people who have no association with skate-culture will recognize the triferg logo. When I visited the Palace store in London about 90% of the customers where rich kids who dragged their father to the store.

[PatrickSkateman]

Thing is though, do these companies see Palace as a 'skateboard' company or are they just seeing the line of rich kids buying their shit and knowing it sells?

The skateboarding side of it is still legit, the team get paid and get to put out shit. As long as that's still going on I don't really pay attention to the collabs.

I wanna see a Cadburys one next or something.

Hands down the best milk chocolate bar made.

[Mean salto]

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Thing is though, do these companies see Palace as a 'skateboard' company or are they just seeing the line of rich kids buying their shit and knowing it sells?

The skateboarding side of it is still legit, the team get paid and get to put out shit. As long as that's still going on I don't really pay attention to the collabs.

I wanna see a Cadburys one next or something.

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Hands down the best milk chocolate bar made.

Do Cadbury boost and add Adidas

[DanCorteseFromMTVSports]

Expand Quote

Thing is though, do these companies see Palace as a 'skateboard' company or are they just seeing the line of rich kids buying their shit and knowing it sells?

The skateboarding side of it is still legit, the team get paid and get to put out shit. As long as that's still going on I don't really pay attention to the collabs.

I wanna see a Cadburys one next or something.

[close]

Hands down the best milk chocolate bar made.

I once one a skateboard deck sized Cadbury bar out of a crane game in the Southbank arcade. I carried it throughout London for next four hours until i got back to my hotel. I regret nothing.

[sacking rails]

i one a spelling bee once

[fernando the skater]

In the window of the Hermes store in London at the moment. They're all going for the hellride skateboarder demographic.

[p.rozenk]

[GAY]

Damn imagine how dope if this Armani Exchange tho.

[apport]

true ballers of slap, reveal yourselves: who bought anything from the palace/gucci drop

[Síota]

Lol