Does no one here recognize the correlation behind Pontus being a “stubborn, control freak, asshole” and Polar being arguably the best skateboard company? With amazing videos, graphics, trips, team, art, quality of boards, clothing, etc. all directed by Pontus himself? Call the guy a dick or stubborn but in the end he has great ideas and his methods are successful. The team gets hooked up and paid to skate while Pontus makes all the videos. Let the man who has devoted the last ~7 years of his life to running his brand do his thing.