I don't really understand the need to dunk on Lakai, they're already struggling against the mega billions of corporate shoe companies, they aren't a threat to anybody. In the meantime, their shoes are good, they have a great team, and make enjoyable videos. I know people don't care about things being skater owned, but it still seems like it ought to be a positive aspect.
Anyway, Wes Kremer is one of my favorite skateboarders of all time. He is a SOTY, so I think he's gotten some significant shine, but he also keeps himself relatively low key on purpose, so maybe that's why it seems like he's under the radar. If that last part is any indication, he's got many more years of killer shit ahead of him too.