^^^
Theres a lot of hope. Sites like TED and award winning documentaries like The Cove bring a lot of light to the subject. The problem is this information isn't always reaching the ones who need to see it, those who have control to make the change (like fishermen). Its all about knowing. Once you know what's going on, its hard not to change. Plus the kinds of people who are featured on sites like TED are finding all sorts of ways to fix the issues, not saying they can do it all on their own, but they help a lot.
What's key is passing on this kind of information, sharing it, so that everyone becomes aware of it.
Its not just a trend. Its reality.