Not sure which is worse: the clothes, the models, the photographs, the graphic design/layout, the color "story", the styling, the designs, the company name (Moral Fabrix? Really?)....or the cumulative effect of all the aforementioned.
Also, I love how he's like, "Hmmm. Billionaire Boys Club has made a milli. If I take the first word and change it people will probs think it's dope OR they may get confused and buy my shit thinkin' they're reppin' Pharell."
It's all just embarrassing for everyone involved...even the people simply reading this thread.