they should have started smaller and kept more of the company under their control. to my understanding they started the company with investors who collectively own more of the company than the actual owner. but in turn they were able to blow up alot faster with ads in thrasher right off the bat and prob a large sales staff that they could afford because of these investors. but honestly what do you expect? skateboarding is the #1 victim of culture vultures. everybody be jocking our styles and reselling to normal kids (pac sun anyone?)