Joe Castrucci Interview

[Aatila]

http://skateboarding.transworld.net/1000189064/photos/newshit-interview-joe-castrucci/

[crackrazor]

Thanks!

[Iceman]

Damn, Transworld blowing it. Clearly this interview happened a little while ago, yet they didn't publish it until yesterday.

Regardless, Castrucci is the man.

[heritage]

Regardless, Castrucci is the man.

A couple things really stood out to me in that piece...he was really level headed and matter of fact about Dill/AVE leaving AWS and about Austyn leaving Habitat. He gets it. And this is only my opinion, but Austyn said in an interview a big reason for him leaving Habitat was (I'm paraphrasing) to be a part of something new and unique and exclusive. Well the irony is that Habitat is about 1000x more unique than 3D. 3D is just another boring and cartoonish skateboard brand with very little semblance of an "identity". I love BA, but the truth hurts.

The other thing he said about having to balance commerce and art was so on point. About the challenge of balancing what you're really into artistically/conceptually with having to move product and making sales. I have to laugh at the people so bent out of shape over the music selection from Search The Horizon. Like it or not, that's who Habitat is. I respect Castrucci's vision for Habitat and I think he's done an amazing job steering it (with the help of other good people) over the last decade.

[Makaveli]

its a business, i get that, but its sad to see habitat doing things for the money. they kept if real for so long, stayed in business so keeping it real had to have worked out for them, but now it seems like they're just in it for the $$$. look at stefan nowadays compared to the mosaic days. that says it all right there. im not bummed on the music bc its bad music, although it is, but im bummed bc they used popular indie stuff to help the company make money rather than using something more creative and unique.

[dude]

Definitely worth revisiting these.

[art hellman]

Expand Quote

Regardless, Castrucci is the man.

[close]

A couple things really stood out to me in that piece...he was really level headed and matter of fact about Dill/AVE leaving AWS and about Austyn leaving Habitat. He gets it. And this is only my opinion, but Austyn said in an interview a big reason for him leaving Habitat was (I'm paraphrasing) to be a part of something new and unique and exclusive. Well the irony is that Habitat is about 1000x more unique than 3D. 3D is just another boring and cartoonish skateboard brand with very little semblance of an "identity". I love BA, but the truth hurts.

The other thing he said about having to balance commerce and art was so on point. About the challenge of balancing what you're really into artistically/conceptually with having to move product and making sales. I have to laugh at the people so bent out of shape over the music selection from Search The Horizon. Like it or not, that's who Habitat is. I respect Castrucci's vision for Habitat and I think he's done an amazing job steering it (with the help of other good people) over the last decade.

as usual, right on heritage.

[D. Bag]

its a business, i get that, but its sad to see habitat doing things for the money. they kept if real for so long, stayed in business so keeping it real had to have worked out for them, but now it seems like they're just in it for the $$$. look at stefan nowadays compared to the mosaic days. that says it all right there. im not bummed on the music bc its bad music, although it is, but im bummed bc they used popular indie stuff to help the company make money rather than using something more creative and unique.

They totally should have hired Baron to make a custom soundtrack for all Habitat videos.  I mean, everyone loves what he did for Extremely Sorry!  Or, they could totally pull an Ed Templeton and ask Dischord Records for a bunch of shitty tracks that don't go well with skateboarding and use their stuff in whatever comes out next.  The anti-corporate, we're-going-to-do-it-our-way-even-if-it-sucks possibilities are endless!

Sometimes, keeping it real goes very wrong.  Those are just two fairly recent ones that come to mind.