holy shit, the dude literally announced the actual name of the company a day ago. give it some time for fuck's sake. this shit doesn't happen overnight. As much as you guys romanticize "back in the day" without all this content overload, some of you guys act like all these internet kids you hate; when it comes to these new companies, if everything's not perfected IMMEDIATELY then it sucks.
Damn, Nigga!
It doesn't take more than a day of thought to draw a conclusion on a company name! I'm gonna stand by my judgement on that. I'll grant you that he might put out some really awesome looking stuff in the future, but so far I haven't seen anything new or original come from it, other than the mystique that I mentioned earlier. Seems like more of a schtick than a concept for a company. He might be trying to combine "high fashion" (red carpet stuff) with skateboarding, and who knows, he might actually make it work. I'm just not backing it. By all means though, go ahead and buy a 50$ T-shirt that has a phone number on the sleeve. It's cool, people might think you got it for free from a new pizza joint or something.
Also, I don't think anyone was talking about "the good old days". This is all kind of reminding me of back when Felix Arguelles was trying to promote the skate and high fashion worlds. I remember thinking he was wack too.