I remember being like 13 going to an indoor skatepark in a bigger city for the first time and encountering my first 'skate dad' there, it shocked me how the dude spent the whole afternoon filming his six-year-old on his little camcorder and forcing him to try and boardslide some dumb ledge over and over; the kid clearly wasn't into it, the dad was coaching him on shit he himself had no idea about, eventually the kid ate shit and broke down in tears before the dad just carried him out of the park while yelling at him.
This current behavior is barely an evolution of that, the same dumb fucks just have access to an audience now, being a shitty parent who never grew up themselves is apparently relatable to many weird social media profiles and some companies are drawn to any big number like flies with no consideration for the overall message they send, what else is new.
Sometimes I wonder what exactly it is that humans wait for before they start thinking. Like parents at skateparks 'watching' their kids on scooters get dangerously close to bad collisions with skaters twice their size and speed for hours with no problem, really just playing on their smartphone in the meantime and only waiting for the moment the very damage that they could have prevented is actually done to react. Why the need for some eventual tragedy blowing up Hollywood style before those thousands of people open their eyes on what it is that they're actually doing? The next step is placing your newborn infant in the middle of the freeway, filming the next minute with a drone and then calling it a speedrun on YouTube, humanity right now is pretty fucking insane.