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Tensor alloy trucks were originally sold under dwindle as the brand slant trucks. They just rebranded them to tensor. So budget boarders could have trucks from a real brand.
It was pretty funny when they changed.
Before that people would say "Slant trucks?!?" and pull a face that looked like someone just spat in their lunch. Then with Tensor on what was the same cheap looking trucks, some eyes would light up and they would get all keen, especially on the cheaper completes, so it paid off for them.
Kids wanting brand names for budget prices, who for the most part would not even think about the quality of the actual product.
We did sell a lot of those boards in the stores of a place I worked at for a while.
This is fascinating. I always wonder if moves like this make a difference. Turns out it does.
For sure!
Another one that was a really big win was when Baker brought out their logo completes too, all now budget parts from China and still a mid range price point complete, but that big red, black and white logo was the key to selling a ton of those, regardless of how long they lasted or what else was on them.
I think they had "Indy look alike" trucks and plain 52 mm wheels in a Classic shape too, almost what Andrew Reynolds would have on his own board. Some kids even were saying they were Indy trucks on their boards or whatever, when clearly they just looked like them, not the actual truck.
They skated fine too, so for the most part, having a complete that was about half the price of a pro complete of the same looking parts, when all added up, a lot of parents and kids were very happy to have them instead.
Back to Tensor, just the evolution of the "most tech truck on the market" when they first came out, to a fan favourite for some people, to a basic truck that was used more on completes than sold individually and then seeing most later versions with bent axles, it seems like they had run their course, but who knows what the newest ones are going to be like for quality now.