There's this weird pseudo-demo-jam-contest type of event thats been popular, or at least common, recently. Not a traditional comp, not a traditional demo, but some goulash of the two. (Not really a jam if it's just the best 10 skaters you could book, imo)
Dime Glory, FA "Jam", that CCS car wash invitational last year, etc.
I think pro riders want cash in hand vs exposure and notoriety at an event like this