...and completely reshape the industry.
One product causes more grief and waste than all others, and that’s...
Grip tape
Imagine for a second that instead of the sticky sandpaper we use now, we used a thin sheet of smooth (or textured) rubber, that gave the same amount of grip, yet was easy to clean, and could use when wet.
Years ago I read about such a product, but it was allegedly drummed out by the shoe companies, who depend on people wearing thru shoes quickly.
In this age where more and more skaters are giving a shit about the environment, if this ever made a comeback, it could change how shoes are designed, the materials used (no longer need super-durable environmentally unfriendly uppers), and how many shoes are kept out of landfills.
All we need is a company willing to take that risk.