Rough times coming to Vans employees for sure.
Bracken kicked off his CEO tenure at Logitech by laying off 140 employees there (5% of their workforce).
"lower its cost base" means cuts everywhere, certainly labor, marketing (which would be sponsored skaters), and projects that don't result in immediate revenue.
I'm not sure how this will trickle down to pro skaters, but it is easy to see how a skater who has a lot of core clout but not much marketability outside of that would be cut. Could be bad news for folks like Dick Rizzo, Tanner Van Vark, or Nick Michel. Even worse, I know Vans is a chief sponsor for decent independent skate media like The Bunt, Quartersnacks, and Jenkem, and that could dry up.
Hopefully they'll actually "reinvest in brand building" and focus on the "skater community", but all that sounds like vague bullshit when we know these companies often just try to make themselves seem more profitable by cutting costs.
For what is worth, Bracken has a base salary of $1.3 mil, plus 175% of that on top as a bonus, plus "granted equity" of $3 mil in stocks that only takes a couple year to vest.
Also note that the inter CEO, Benno Dorer, was given a $300k "completion bonus" on his way out the door (from just several months on the job).
The previous CEO, Steve Rendle, topped over $15 million in compensation the year before that. And that was
down from his pay the previous year!
So keep in mind how much these executives get paid when they decide that giving a struggling skater $12k a year isn't in their budget.
https://www.vfc.com/investors/financial-information/sec-filings/content/0001193125-23-169577/0001193125-23-169577.pdfhttps://wwd.com/fashion-news/fashion-scoops/steve-rendle-vf-ceo-pay-supreme-vans-north-face-dickies-1235204715/