What happened to Zoo is an absolute shame. They've made half-hearted attempts to save it a few times over the last five years (Zoo York Kings, their work with Bronze, etc), but it was too late. They should be killing it with a solid East Coast team and 90s reissues, but nobody gives a shit anymore and they're somehow even worse than current Crailtap. New York skating has been bleeding with 90s nostalgia for the last few years, but it can't even fully embrace its own rich skate heritage because so much of that history is mated to an embarrassing brand like Zoo. They need to shut it down and bring it back tastefully in 10 years when the stench wears off.