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Skaters repeatedly said no to Nike, as they were obviously just trying to exploit skating’s image to sell shoes. I can remember 2 separate attempts where Nike tried to break into skateboarding and no one took them seriously. Skating had gone me through hard times, and was suspicious of anybody from the outside.
And once upon a time, people gave a shit about sweatshop labor, Nike had a terrible reputation in the 90’s.
Why is taking corporate money so bad? Because the vast majority of the money is made by shortchanging workers, especially in factories overseas. The ones that actually do the real work and make the shoes. (And this goes for pretty much most large shoe companies, Vans included).
Your corporate salary is only available because someone else below you is getting ripped off.
Every shoe sold for skateboarding is working with some shady shit overseas. The only company in skateboarding that actually makes a product in the United States is New Balance, who to the best of my knowledge do not make their state line here. Do you honestly think Sole Tech and Lakai work with places that have better reputations than the Nike factories and can produce a cheaper product?
Nike due to what happened to their reputation due to sweatshops actually became much more stringent on who they did business with.
Look, I'm fine with people saying they don't like the idea of shareholders and people like Phil Knight getting rich off of buying NikeSB product. But, don't try to frame it as a morality issue regarding the treatment of third world workers. Hell, fucking Crailtap abandoned a using a company like PS Stix to make cheaper boards, and I'm supposed to trust what they do with Lakai? Dwindle under Globe sent their production to China too.
You want to bitch about morality in using outsource Labor, go buy a pair of these New Balances you think are skatable.
https://www.newbalance.com/made-in-the-usa/
If an ethical skate shoe exists, I would wear it.
In the 90’s, DC approaches the Beastie Boys with some shoes, but they refused to wear them until they did some research, and found out that DC’s Korean factory was in fact fairly progressive, with paid holidays and transport to work and back, and the subsequently wore the shoes for a bit.
I suspect that ended as they got bigger, and got bought out by quicksilver or whiever.
There are levels of shittiness, and you are correct, ALL shoe companies use sweatshops. That is an unfortunate and predictable effect of capitalism. But it IS LED by companies LIKE NIKE who, for the sake of astronomical profits, take their manufacturering out of the US to countries with almost zero labor standards.
And of course, who can compete with that? Everyone else is pulled down in an effort to compete. And it becomes a race, and now you have Nike timing workers to hundredths of a second to see how fast they can make shoes. And the only way the pretend to stop, is if someone makes a big enough stink.
Nike is too big, to entrenched, too beholden to its shareholders demand for rising profits to do anything else, don’t fucking kid yourselves that they are anything but.
So to summarize, yes, all shoe companies are complicit in exploitation to varying degrees.
But NIKE leads the way by miles.