I think NB is a good fit. Jaime could easily be on any brand he wanted but chose a brand with a dope and tight-knit team, which I back. Diamond Footwear has some crazy deals, like 3 pairs for $100. I'm no mathematician, but if you're selling 3 shoes in a bundle which were originally sold individually for at least $79, your company is probably having a hard time getting rid of inventory.
I've never seen Diamond shoes in the wild and I think Torey was in over his head trying to create a brand that competes with the big 3. Anyone for that matter, not just Torey.