In a roast battle, whenever you show that you're angry or you get super insecure and defensive, you automatically lose. Richie could've just shrugged it off and replied with some smart ass response and called it a day, especially for something like this that seems pretty trivial to be bummed about, but instead, that happened. Its obvious that brad and the bunch aren't taking this seriously at all no matter what Richie responds with.
Also, did zared just insinuate that he was going to fight Richie next time they run into each other? Oh Instagram, to be a spectator in your world is the greatest thing.