I don't get how doing a collab Polo is considered cool.
That same collab that sold out in a couple seconds. You are probably the one who’s out of touch here.
Who thinks that Palace will be hurting anytime soon must be living a shell. They just opened a new Tokyo Shop that looks insane, and their hype was boosted a lot by the POLO collab.
Their best move was to not rely only on skateboarding and cash in with all the hype stuff, and they’ve been milking it really well.
As I said once in here, Palace is the Robbin Wood of skateboarding, selling stuff to rich kids to then give back to skateboarding (well, they also get mad rich along the way).
Alien and habitat tho, what was the last relevant thing they did? They used to be my favourite brands, I spent my whole high school years in a Habitat hoodie, I watched Mindfield a trillion times, but damn, right now I’m more excited about Foundation than those two combined. It’s sad but Palace just stated the facts here...