I'd guess they'll hope it make it until the Olympics, in the hopes that skateboarding get's even more globally popular and mainstream, allowing them to become the official "skateboard league" . Or in the meantime, become the "qualifying event" for said Olympics.
Turned it on. Just under 10K viewers, seems really low. The announcers are about as bland as you can get. Lots of dead time in-between tricks. Dashawn Jordan just boardslid up that big rail from flat, so that was pretty sick.